{"id":2471,"date":"2017-06-22T22:38:44","date_gmt":"2017-06-22T22:38:44","guid":{"rendered":"http:\/\/www.certificationanswers.com\/?p=2471"},"modified":"2017-06-23T13:58:48","modified_gmt":"2017-06-23T13:58:48","slug":"what-is-an-app-engagement-ad","status":"publish","type":"post","link":"https:\/\/www.certificationanswers.com\/en\/what-is-an-app-engagement-ad\/","title":{"rendered":"What is an app engagement ad?"},"content":{"rendered":"<p>What is an app engagement ad?<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li><span style=\"color: #008000;\"><strong>A) A customized ad shown to users who already have the app in order to drive them back to the app<\/strong><\/span><\/li>\n<li>B) An app extensions which shows a link to your app below your ad<\/li>\n<li>C) A templated &#8220;engagement&#8221; image ad which allows you to add more text or information to your ad<\/li>\n<li>D) An ad which uses cookies to appear to users who have already downloaded an app<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><strong>Explanation:<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>Mobile app engagement campaigns are a great choice for advertisers focused on getting people who\u2019ve installed their app to try the app again, or open it and take specific action. These ads allow flexibility for counting conversions, bidding, and targeting.<\/p>\n<p>Read more here: <a href=\"https:\/\/support.google.com\/partners\/answer\/6209162\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/support.google.com\/partners\/answer\/6209162<\/a><\/p>\n<p><a href=\"https:\/\/support.google.com\/adwords\/answer\/6309936?hl=en\"><span style=\"font-weight: 400;\"><\/span><\/a><\/p>\n<p>https:\/\/www.youtube.com\/watch?v=HKuwQ4yJzQg<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>What is an app engagement ad? &nbsp; &nbsp; A) A customized ad shown to users who already have the app in order to drive them back to the app B) An app extensions which shows a link to your app below your ad C) A templated &#8220;engagement&#8221; image ad which allows you to add more [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[37],"tags":[],"class_list":{"0":"post-2471","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-google-mobile-advertising","7":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u25b7\u2764\ufe0fWhat is an app engagement ad? - Certification Answers<\/title>\n<meta name=\"description\" content=\"Get the answer of \u23e9What is an app engagement ad? \u2705\u25b7\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.certificationanswers.com\/en\/what-is-an-app-engagement-ad\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u25b7\u2764\ufe0fWhat is an app engagement ad? - Certification Answers\" \/>\n<meta property=\"og:description\" content=\"Get the answer of \u23e9What is an app engagement ad? \u2705\u25b7\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.certificationanswers.com\/en\/what-is-an-app-engagement-ad\/\" \/>\n<meta property=\"og:site_name\" content=\"Certification Answers\" \/>\n<meta property=\"article:published_time\" content=\"2017-06-22T22:38:44+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2017-06-23T13:58:48+00:00\" \/>\n<meta name=\"author\" content=\"CertificationAnswers\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"CertificationAnswers\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.certificationanswers.com\/en\/what-is-an-app-engagement-ad\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.certificationanswers.com\/en\/what-is-an-app-engagement-ad\/\"},\"author\":{\"name\":\"CertificationAnswers\",\"@id\":\"https:\/\/www.certificationanswers.com\/en\/#\/schema\/person\/0a9c7c94ef30c652c609d82ce40c0f22\"},\"headline\":\"What is an app engagement ad?\",\"datePublished\":\"2017-06-22T22:38:44+00:00\",\"dateModified\":\"2017-06-23T13:58:48+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.certificationanswers.com\/en\/what-is-an-app-engagement-ad\/\"},\"wordCount\":145,\"articleSection\":[\"Google Ads Mobile Advertising Certification Assessment Answers\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.certificationanswers.com\/en\/what-is-an-app-engagement-ad\/\",\"url\":\"https:\/\/www.certificationanswers.com\/en\/what-is-an-app-engagement-ad\/\",\"name\":\"\u25b7\u2764\ufe0fWhat is an app engagement ad? - Certification Answers\",\"isPartOf\":{\"@id\":\"https:\/\/www.certificationanswers.com\/en\/#website\"},\"datePublished\":\"2017-06-22T22:38:44+00:00\",\"dateModified\":\"2017-06-23T13:58:48+00:00\",\"author\":{\"@id\":\"https:\/\/www.certificationanswers.com\/en\/#\/schema\/person\/0a9c7c94ef30c652c609d82ce40c0f22\"},\"description\":\"Get the answer of \u23e9What is an app engagement ad? \u2705\u25b7\",\"breadcrumb\":{\"@id\":\"https:\/\/www.certificationanswers.com\/en\/what-is-an-app-engagement-ad\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.certificationanswers.com\/en\/what-is-an-app-engagement-ad\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.certificationanswers.com\/en\/what-is-an-app-engagement-ad\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.certificationanswers.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Google Ads Mobile Advertising Certification Assessment Answers\",\"item\":\"https:\/\/www.certificationanswers.com\/en\/category\/google-mobile-advertising\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"What is an app engagement ad?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.certificationanswers.com\/en\/#website\",\"url\":\"https:\/\/www.certificationanswers.com\/en\/\",\"name\":\"Certification Answers\",\"description\":\"We help you to pass your exams\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.certificationanswers.com\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.certificationanswers.com\/en\/#\/schema\/person\/0a9c7c94ef30c652c609d82ce40c0f22\",\"name\":\"CertificationAnswers\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.certificationanswers.com\/en\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/504682f79dcfd661f7d78a7b3ffbf7b900ae0b7897547f4e795ee7b622afe03a?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/504682f79dcfd661f7d78a7b3ffbf7b900ae0b7897547f4e795ee7b622afe03a?s=96&d=mm&r=g\",\"caption\":\"CertificationAnswers\"},\"url\":\"https:\/\/www.certificationanswers.com\/en\/author\/admin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u25b7\u2764\ufe0fWhat is an app engagement ad? - Certification Answers","description":"Get the answer of \u23e9What is an app engagement ad? \u2705\u25b7","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.certificationanswers.com\/en\/what-is-an-app-engagement-ad\/","og_locale":"en_US","og_type":"article","og_title":"\u25b7\u2764\ufe0fWhat is an app engagement ad? - Certification Answers","og_description":"Get the answer of \u23e9What is an app engagement ad? \u2705\u25b7","og_url":"https:\/\/www.certificationanswers.com\/en\/what-is-an-app-engagement-ad\/","og_site_name":"Certification Answers","article_published_time":"2017-06-22T22:38:44+00:00","article_modified_time":"2017-06-23T13:58:48+00:00","author":"CertificationAnswers","twitter_card":"summary_large_image","twitter_misc":{"Written by":"CertificationAnswers","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.certificationanswers.com\/en\/what-is-an-app-engagement-ad\/#article","isPartOf":{"@id":"https:\/\/www.certificationanswers.com\/en\/what-is-an-app-engagement-ad\/"},"author":{"name":"CertificationAnswers","@id":"https:\/\/www.certificationanswers.com\/en\/#\/schema\/person\/0a9c7c94ef30c652c609d82ce40c0f22"},"headline":"What is an app engagement ad?","datePublished":"2017-06-22T22:38:44+00:00","dateModified":"2017-06-23T13:58:48+00:00","mainEntityOfPage":{"@id":"https:\/\/www.certificationanswers.com\/en\/what-is-an-app-engagement-ad\/"},"wordCount":145,"articleSection":["Google Ads Mobile Advertising Certification Assessment Answers"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.certificationanswers.com\/en\/what-is-an-app-engagement-ad\/","url":"https:\/\/www.certificationanswers.com\/en\/what-is-an-app-engagement-ad\/","name":"\u25b7\u2764\ufe0fWhat is an app engagement ad? - Certification Answers","isPartOf":{"@id":"https:\/\/www.certificationanswers.com\/en\/#website"},"datePublished":"2017-06-22T22:38:44+00:00","dateModified":"2017-06-23T13:58:48+00:00","author":{"@id":"https:\/\/www.certificationanswers.com\/en\/#\/schema\/person\/0a9c7c94ef30c652c609d82ce40c0f22"},"description":"Get the answer of \u23e9What is an app engagement ad? \u2705\u25b7","breadcrumb":{"@id":"https:\/\/www.certificationanswers.com\/en\/what-is-an-app-engagement-ad\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.certificationanswers.com\/en\/what-is-an-app-engagement-ad\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.certificationanswers.com\/en\/what-is-an-app-engagement-ad\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.certificationanswers.com\/en\/"},{"@type":"ListItem","position":2,"name":"Google Ads Mobile Advertising Certification Assessment Answers","item":"https:\/\/www.certificationanswers.com\/en\/category\/google-mobile-advertising\/"},{"@type":"ListItem","position":3,"name":"What is an app engagement ad?"}]},{"@type":"WebSite","@id":"https:\/\/www.certificationanswers.com\/en\/#website","url":"https:\/\/www.certificationanswers.com\/en\/","name":"Certification Answers","description":"We help you to pass your exams","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.certificationanswers.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.certificationanswers.com\/en\/#\/schema\/person\/0a9c7c94ef30c652c609d82ce40c0f22","name":"CertificationAnswers","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.certificationanswers.com\/en\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/504682f79dcfd661f7d78a7b3ffbf7b900ae0b7897547f4e795ee7b622afe03a?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/504682f79dcfd661f7d78a7b3ffbf7b900ae0b7897547f4e795ee7b622afe03a?s=96&d=mm&r=g","caption":"CertificationAnswers"},"url":"https:\/\/www.certificationanswers.com\/en\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/www.certificationanswers.com\/en\/wp-json\/wp\/v2\/posts\/2471","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.certificationanswers.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.certificationanswers.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.certificationanswers.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.certificationanswers.com\/en\/wp-json\/wp\/v2\/comments?post=2471"}],"version-history":[{"count":0,"href":"https:\/\/www.certificationanswers.com\/en\/wp-json\/wp\/v2\/posts\/2471\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.certificationanswers.com\/en\/wp-json\/wp\/v2\/media?parent=2471"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.certificationanswers.com\/en\/wp-json\/wp\/v2\/categories?post=2471"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.certificationanswers.com\/en\/wp-json\/wp\/v2\/tags?post=2471"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}