{"id":2479,"date":"2016-05-12T22:41:09","date_gmt":"2016-05-12T22:41:09","guid":{"rendered":"http:\/\/www.certificationanswers.com\/?p=2479"},"modified":"2017-11-21T14:41:41","modified_gmt":"2017-11-21T14:41:41","slug":"which-is-a-benefit-of-using-server-to-server-app-conversion-tracking-over-an-sdk","status":"publish","type":"post","link":"https:\/\/www.certificationanswers.com\/en\/which-is-a-benefit-of-using-server-to-server-app-conversion-tracking-over-an-sdk\/","title":{"rendered":"Which is a benefit of using server\u2013to\u2013server app conversion tracking over an SDK?"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Which is a benefit of using server\u2013to\u2013server app conversion tracking over an SDK?<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li><span style=\"color: #008000;\"><strong>If not implemented correctly, adding the SDK and conversion tracking code could result in bugs in the app<\/strong><\/span><\/li>\n<li>Adding multiple SDKs for various advertising or analytics platforms have no impact on app code file-size<\/li>\n<li>Server-to-server connections are easier to set up than code-less conversion tracking<\/li>\n<li>Adding SDK and conversion tracking changes to your app doesn&#8217;t require review by the Google Play Store<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>Explanations:<\/p>\n<p><span style=\"font-weight: 400;\">Adding SDK requires some special knowledge. If not used correctly it could lead to some bugs and conflicts in the code of your app. <\/span><br \/>\n<a href=\"https:\/\/support.google.com\/partners\/answer\/6209179?hl=en\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Source<\/span><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>Server-to-server or S2S conversion tracking enables customers to send the required details for AdWords app conversion tracking from their server to Google\u2019s server at the time of the conversion event. SDKs aren\u2019t as easy to incorporate into a mobile app as it might be to add a piece of code to a website. If not implemented correctly, adding the SDK and conversion tracking code could result in bugs in the app.<br \/>\nRead more here: <a href=\"https:\/\/support.google.com\/partners\/answer\/6209179?hl=en\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/support.google.com\/partners\/answer\/6209179<\/a><\/p>\n<p>&nbsp;<\/p>\n<p>https:\/\/www.youtube.com\/watch?v=HLu4uSfW-zc<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; Which is a benefit of using server\u2013to\u2013server app conversion tracking over an SDK? &nbsp; If not implemented correctly, adding the SDK and conversion tracking code could result in bugs in the app Adding multiple SDKs for various advertising or analytics platforms have no impact on app code file-size Server-to-server connections are easier to set [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[37],"tags":[],"class_list":{"0":"post-2479","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-google-mobile-advertising","7":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u25b7\u2764\ufe0fWhich is a benefit of using server\u2013to\u2013server app conversion tracking over an SDK? 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