{"id":2560,"date":"2018-10-26T23:13:08","date_gmt":"2018-10-26T23:13:08","guid":{"rendered":"http:\/\/www.certificationanswers.com\/?p=2560"},"modified":"2018-10-27T09:32:15","modified_gmt":"2018-10-27T09:32:15","slug":"what-does-impression-share-indicate-about-a-product-group","status":"publish","type":"post","link":"https:\/\/www.certificationanswers.com\/en\/what-does-impression-share-indicate-about-a-product-group\/","title":{"rendered":"What does impression share indicate about a product group?"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p>What does impression share indicate about a product group?<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>It provides an average benchmark of all similar products from other retailers<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li>It shows your product group impressions relative to other product groups in the same campaign<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li><span style=\"color: #008000;\"><strong>It shows how many impressions your product group has received divided by the estimated number it was eligible to receive<\/strong><\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li>It predicts your product group&#8217;s future impressions<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Explanation: <\/span><\/p>\n<p>&nbsp;<\/p>\n<p style=\"padding-left: 30px;\"><span style=\"font-weight: 400;\">Impression share (IS) is the number of impressions you\u2019ve received divided by the estimated number of impressions you were eligible to receive. Eligibility is based on your current ads\u2019 targeting settings, approval statuses, bids, and quality. Data is available at the campaign, ad group, product group (for Shopping campaigns), and keyword levels.<\/span><\/p>\n<p style=\"padding-left: 30px;\"><span style=\"font-weight: 400;\">Read more here: <\/span><a href=\"https:\/\/support.google.com\/adwords\/answer\/2497703?hl=en\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">https:\/\/support.google.com\/adwords\/answer\/2497703?hl=en<\/span><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><iframe loading=\"lazy\" title=\"Google Ads Shopping Advertising Certification Assessment Answers 2020\u2705Live Exam Pass\u2705100% correct\u2705\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/s28opTtmsvM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; What does impression share indicate about a product group? &nbsp; &nbsp; It provides an average benchmark of all similar products from other retailers &nbsp; It shows your product group impressions relative to other product groups in the same campaign &nbsp; It shows how many impressions your product group has received divided by the estimated [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[36],"tags":[],"class_list":{"0":"post-2560","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-google-shopping-ads-exam-answers","7":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u25b7\u2764\ufe0fWhat does impression share indicate about a product group? 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