{"id":2567,"date":"2017-06-09T23:15:47","date_gmt":"2017-06-09T23:15:47","guid":{"rendered":"http:\/\/www.certificationanswers.com\/?p=2567"},"modified":"2017-09-18T19:57:19","modified_gmt":"2017-09-18T19:57:19","slug":"to-maintain-an-active-data-feed-you-must-update-the-feed-every","status":"publish","type":"post","link":"https:\/\/www.certificationanswers.com\/en\/to-maintain-an-active-data-feed-you-must-update-the-feed-every\/","title":{"rendered":"To maintain an active data feed, you must update the feed every:"},"content":{"rendered":"<p>To maintain an active data feed, you must update the feed every:<\/p>\n<p>&nbsp;<\/p>\n<p style=\"padding-left: 30px;\"><span style=\"color: #008000;\"><strong>30 days<\/strong><\/span><\/p>\n<p>&nbsp;<\/p>\n<p style=\"padding-left: 30px;\">6 months<\/p>\n<p>&nbsp;<\/p>\n<p style=\"padding-left: 30px;\">1 year<\/p>\n<p>&nbsp;<\/p>\n<p style=\"padding-left: 30px;\">24 hours<\/p>\n<p>&nbsp;<\/p>\n<p>Related keyword:<\/p>\n<p>&nbsp;<\/p>\n<h2 style=\"padding-left: 30px;\">To maintain an active data feed, you must update the feed every<\/h2>\n<p>&nbsp;<\/p>\n<p>Explanation:<\/p>\n<p>Up-to-date product feeds with keyword-rich descriptions will entice users and keep your ads showing at the right moments, while inaccurate feeds can lead to product or account disapprovals. The best way to ensure this is to update your feed whenever you update your site. As a result, product feeds should be updated at least every 30 days.<\/p>\n<p>Read more here: <a href=\"https:\/\/support.google.com\/adwords\/answer\/6167192?hl=en\" target=\"_blank\" rel=\"nofollow noopener\">https:\/\/support.google.com\/adwords\/answer\/6167192?hl=en<\/a><\/p>\n<p>&nbsp;<\/p>\n<p>Consumers today don\u2019t think twice about living in a multi-screen world. They just grab the screen that happens to be in front of them when they\u2019re at home, in the office or on the go.<\/p>\n<p>These constantly-connected moments are a great new opportunity for retailers. To take advantage of this evolving \u201cdigital shelf,\u201d retailers must do three things:<\/p>\n<ul>\n<li><strong>Be there.<\/strong> Have a strong presence on the digital shelf at all times<\/li>\n<li><strong>Be relevant.<\/strong> Engage shoppers with the right details at the right moments<\/li>\n<li><strong>Be optimized.<\/strong> Make it easy for people to shop and buy<\/li>\n<\/ul>\n<p>In this guide, we\u2019ll show how Shopping campaigns can help you do all three. In all, we\u2019ll offer best practices that can help you win over today\u2019s constantly connected shoppers.<\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n<p>The digital shelf is a lot like the shelves you browse at any grocery store. The shopper has many choices, and presentation matters. You need to present your offerings with clear titles and accurate, up-to date information.<\/p>\n<p>One key to winning at the digital shelf is to understand how you want to promote your inventory. Set yourself up for success with a well-maintained feed.<\/p>\n<p>&nbsp;<\/p>\n<h2>Use relevant titles and quality images to increase CTR<\/h2>\n<p>Title, description and image are the \u201cbig three\u201d to focus on when planning your ads. Price aside, these three items have the most influence on whether or not a shopper clicks your ad.<\/p>\n<p>Put the essential and relevant data right at the top.<br \/>\n<em><u>Here are some tips for writing better titles and descriptions:<\/u><\/em><\/p>\n<p><strong>Match your titles and descriptions to the search queries<\/strong> on which your ad appears. If the user searches for \u201csunglasses,\u201d make sure those words appear in the title. That kind of relevance gives customers the best possible experience and raises your chances of being matched to those queries in the future.<\/p>\n<p><strong>Start with straightforward titles and descriptions<\/strong>, then let your search terms report guide changes. Get rid of what doesn\u2019t work and refine what does. For example, a title reading \u201cLoafers Size 13\u201d can be switched to \u201cSize 13 Loafers\u201d if you discover that most shoppers search for size ahead of shoe type.<\/p>\n<p><strong>Use keyword-rich titles but don\u2019t stuff<\/strong>. Keyword stuffing is any attempt to raise relevance by repeating keywords needlessly. Forced repetition can harm your placement rather than improve it.<\/p>\n<p><strong>Watch out for truncation<\/strong>. The number of characters in your Shopping ad will depend on the ad unit being shown (usually between 50-70 characters). Leave yourself a safety buffer by using less than 50 characters in your titles.<\/p>\n<p><strong>Match your feed text to your site<\/strong>. Users are happier when the text on your landing page is a close match to the ad they clicked. If your ad reads \u201cAcme 300B digital camera,\u201d make sure that the phrase is on the landing page. When it comes to images, many of the same ideas apply: keep them simple, clear and relevant to the user\u2019s search.<\/p>\n<div class=\"tip\">\n<p><strong>Tip<\/strong><\/p>\n<p>If there\u2019s a big difference in how users are searching and your site\u2019s product information, adjust the product text. Use the language that your customers tend to use when they search for the product.<\/p>\n<\/div>\n<p>&nbsp;<\/p>\n<p>A user who searched for a camera or sneakers is seeing exactly what they\u2019re looking for.<\/p>\n<p>Now here are two less effective images:<\/p>\n<p>&nbsp;<\/p>\n<p>These images are too cluttered and complicated. Neither one is likely to make a user feel like clicking.<\/p>\n<p>Make sure your images show the product clearly at high resolution: at least 800&#215;800 pixels. Try testing different product angles and backgrounds to see what gets the best results.<\/p>\n<p>Another important factor that leads to a strong ad is your <strong>Unique Product Identifier<\/strong>. It\u2019s a very important aspect of a quality feed, so be sure that yours are present and correct.<\/p>\n<div class=\"tip\">\n<p><strong>Tip<\/strong><\/p>\n<p>Don\u2019t use promotions, watermarks, packages, text or multiple products in your images. They clutter the image and draw attention away from the actual product. They will also get your ads disapproved.<\/p>\n<\/div>\n<p>&nbsp;<\/p>\n<h2>2. \u00a0Keep your feed accurate and up-to-date<\/h2>\n<p>Up-to-date product feeds with keyword-rich descriptions will entice users and keep your ads showing at the right moments, while inaccurate feeds can lead to product or account disapprovals. Check your feed summary and data quality in Google Merchant Center for these common pitfalls:<\/p>\n<p>Your website URL isn\u2019t verified:<\/p>\n<ul>\n<li>Required attributes missing<\/li>\n<li>Unknown \u201cGoogle product category\u201d values<\/li>\n<li>Mismatched data between data feed and your website (usually price or availability)<\/li>\n<li>Non-working destination URLs (ex. 404 errors)<\/li>\n<\/ul>\n<p>All prices and product availability <strong>must<\/strong> match what\u2019s on your website. The best way to ensure this is to update your feed whenever you update your site. As a result, product feeds should be updated at least every 30 days.<\/p>\n<div class=\"tip\">\n<p><strong>Tip<\/strong><\/p>\n<p>Have a limited-time sale, promotion or free shipping? Make sure that your feed displays the correct price and shipping during sales.<\/p>\n<\/div>\n<p>&nbsp;<\/p>\n<p>Once you\u2019ve populated your data feed, you can later create groups that make sense for your business. That makes bidding and budgeting easier for all the products in your campaigns.<\/p>\n<div class=\"tip\">\n<p><strong>Tip<\/strong><\/p>\n<p>Do you sell retail products to different demographics? Consider using gender and age_group attributes to describe your inventory fully.<\/p>\n<\/div>\n<p>&nbsp;<\/p>\n<p>For categories that <strong>aren\u2019t<\/strong> already in your existing taxonomy, use custom labels. They help you group products that share a theme\u2014like bestsellers, seasonal products, promotions or profit margins\u2014so you can manage and bid on them appropriately. You should assign a specific definition for each of the five custom labels and specify the possible values for each. Then, you use these custom labels consistently across the products in your data feed, assigning appropriate values to each product according to your own definition.<\/p>\n<p>Here are examples of custom labels:<\/p>\n<table class=\"wide nice-table borders no-stripes\">\n<thead>\n<tr>\n<th class=\"align-center\">Custom label<\/th>\n<th class=\"align-center\">Definition \/ Objectives<\/th>\n<th>Possible custom label values<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td class=\"align-center\">\n<p class=\"align-center\">0<\/p>\n<\/td>\n<td>\n<p class=\"align-center\">Seasonal<\/p>\n<\/td>\n<td>\u2022 Spring-summer<br \/>\n\u2022 Fall-winter<\/td>\n<\/tr>\n<tr>\n<td class=\"align-center\">\n<p class=\"align-center\">1<\/p>\n<\/td>\n<td>\n<p class=\"align-center\">Promotions<\/p>\n<\/td>\n<td>\u2022 Flash sale<br \/>\n\u2022 Clearance<br \/>\n\u2022 Co-marketing deal<\/td>\n<\/tr>\n<tr>\n<td class=\"align-center\">\n<p class=\"align-center\">2<\/p>\n<\/td>\n<td>\n<p class=\"align-center\">Selling rate<\/p>\n<\/td>\n<td>\u2022 Bestseller<br \/>\n\u2022 Low seller<\/td>\n<\/tr>\n<tr>\n<td class=\"align-center\">\n<p class=\"align-center\">3<\/p>\n<\/td>\n<td>\n<p class=\"align-center\">Margins<\/p>\n<\/td>\n<td>\u2022 High margin<br \/>\n\u2022 Low margin<\/td>\n<\/tr>\n<tr>\n<td class=\"align-center\">\n<p class=\"align-center\">4<\/p>\n<\/td>\n<td>\n<p class=\"align-center\">Release year<\/p>\n<\/td>\n<td>\u2022 2013<br \/>\n\u2022 2014<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<div class=\"example\">\n<p><strong>Use case example:<\/strong> Store A has a back-to-school sale on backpacks, notebooks and crayons. Using the \u201cSeasonal\u201d custom label, the store can tag all three items as \u201cBack to School\u201d so they can be managed together.<\/p>\n<\/div>\n<p>&nbsp;<\/p>\n<h3>Learn How To Fix Your Feed Disapprovals<\/h3>\n<div class=\"video-custom\">\n<div class=\"title\">Guide to Google Shopping: Fix Your Feed Disapprovals<\/div>\n<\/div>\n<p class=\"youtube-text\">When setting up your data feeds, you may run into issues such as feed processing, data quality and policy violations that prevent your products from appearing on Google. In this video, you will learn how to get your data feed into tip-top shape to show even more of your products online, making it easier for online shoppers to find what you\u2019re selling.<\/p>\n<p>&nbsp;<\/p>\n<p>https:\/\/www.youtube.com\/watch?v=nH3ZfyIgkxU<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>To maintain an active data feed, you must update the feed every: &nbsp; 30 days &nbsp; 6 months &nbsp; 1 year &nbsp; 24 hours &nbsp; Related keyword: &nbsp; To maintain an active data feed, you must update the feed every &nbsp; Explanation: Up-to-date product feeds with keyword-rich descriptions will entice users and keep your ads [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[36],"tags":[],"class_list":{"0":"post-2567","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-google-shopping-ads-exam-answers","7":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - 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