{"id":2587,"date":"2019-04-24T23:32:18","date_gmt":"2019-04-24T23:32:18","guid":{"rendered":"http:\/\/www.certificationanswers.com\/?p=2587"},"modified":"2019-04-25T10:56:52","modified_gmt":"2019-04-25T10:56:52","slug":"peter-has-finished-subdividing-the-product-groups-in-one-of-his-shopping-campaigns-ad-groups-what-bid-should-peter-not-use-for-the-remaining-everything-else-in-all-products-product-group","status":"publish","type":"post","link":"https:\/\/www.certificationanswers.com\/en\/peter-has-finished-subdividing-the-product-groups-in-one-of-his-shopping-campaigns-ad-groups-what-bid-should-peter-not-use-for-the-remaining-everything-else-in-all-products-product-group\/","title":{"rendered":"Peter has finished subdividing the product groups in one of his Shopping campaign&#8217;s ad groups. What bid should Peter not use for the remaining &#8220;everything else in all products&#8221; product group?"},"content":{"rendered":"<p>Peter has finished subdividing the product groups in one of his Shopping campaign&#8217;s ad groups. What bid should Peter not use for the remaining &#8220;everything else in all products&#8221; product group?<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li><span style=\"color: #008000;\"><strong>A bid of zero<\/strong><\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li>A bid that&#8217;s the average of the subdivisions<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li>Continue subdividing until there are no products in this group<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li>A bid lower than the subdivisions<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>Explanation:<\/p>\n<p>&nbsp;<\/p>\n<p style=\"padding-left: 30px;\"><span style=\"font-weight: 400;\">The products within the product groups you don\u2019t subdivide remain in an \u201cEverything else\u201d product group. You then set bids for each product group depending upon your campaign goals. <\/span><\/p>\n<p style=\"padding-left: 30px;\"><a href=\"http:\/\/www.wordstream.com\/blog\/ws\/2015\/03\/04\/google-shopping-campaigns-tips-tricks\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Source<\/span><\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Peter has finished subdividing the product groups in one of his Shopping campaign&#8217;s ad groups. What bid should Peter not use for the remaining &#8220;everything else in all products&#8221; product group? &nbsp; A bid of zero &nbsp; A bid that&#8217;s the average of the subdivisions &nbsp; Continue subdividing until there are no products in this [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[36],"tags":[],"class_list":{"0":"post-2587","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-google-shopping-ads-exam-answers","7":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u25b7\u2764\ufe0fPeter has finished subdividing the product groups in one of his Shopping campaign&#039;s ad groups. What bid should Peter not use for the remaining &quot;everything else in all products&quot; product group? - Certification Answers<\/title>\n<meta name=\"description\" content=\"Get the answer of \u23e9Peter has finished subdividing the product groups in one of his Shopping campaign&#039;s ad groups. What bid should Peter not use for the remaining &quot;everything else in all products&quot; product group? \u2705\u25b7\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.certificationanswers.com\/en\/peter-has-finished-subdividing-the-product-groups-in-one-of-his-shopping-campaigns-ad-groups-what-bid-should-peter-not-use-for-the-remaining-everything-else-in-all-products-product-group\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u25b7\u2764\ufe0fPeter has finished subdividing the product groups in one of his Shopping campaign&#039;s ad groups. What bid should Peter not use for the remaining &quot;everything else in all products&quot; product group? - Certification Answers\" \/>\n<meta property=\"og:description\" content=\"Get the answer of \u23e9Peter has finished subdividing the product groups in one of his Shopping campaign&#039;s ad groups. What bid should Peter not use for the remaining &quot;everything else in all products&quot; product group? \u2705\u25b7\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.certificationanswers.com\/en\/peter-has-finished-subdividing-the-product-groups-in-one-of-his-shopping-campaigns-ad-groups-what-bid-should-peter-not-use-for-the-remaining-everything-else-in-all-products-product-group\/\" \/>\n<meta property=\"og:site_name\" content=\"Certification Answers\" \/>\n<meta property=\"article:published_time\" content=\"2019-04-24T23:32:18+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-04-25T10:56:52+00:00\" \/>\n<meta name=\"author\" content=\"CertificationAnswers\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"CertificationAnswers\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.certificationanswers.com\/en\/peter-has-finished-subdividing-the-product-groups-in-one-of-his-shopping-campaigns-ad-groups-what-bid-should-peter-not-use-for-the-remaining-everything-else-in-all-products-product-group\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.certificationanswers.com\/en\/peter-has-finished-subdividing-the-product-groups-in-one-of-his-shopping-campaigns-ad-groups-what-bid-should-peter-not-use-for-the-remaining-everything-else-in-all-products-product-group\/\"},\"author\":{\"name\":\"CertificationAnswers\",\"@id\":\"https:\/\/www.certificationanswers.com\/en\/#\/schema\/person\/0a9c7c94ef30c652c609d82ce40c0f22\"},\"headline\":\"Peter has finished subdividing the product groups in one of his Shopping campaign&#8217;s ad groups. 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