{"id":2598,"date":"2017-06-09T09:35:35","date_gmt":"2017-06-09T09:35:35","guid":{"rendered":"http:\/\/www.certificationanswers.com\/?p=2598"},"modified":"2017-06-10T10:51:59","modified_gmt":"2017-06-10T10:51:59","slug":"the-attribute-identifier-exists-and-value-false-should-be-used-for","status":"publish","type":"post","link":"https:\/\/www.certificationanswers.com\/en\/the-attribute-identifier-exists-and-value-false-should-be-used-for\/","title":{"rendered":"The attribute &#8216;identifier exists&#8217; and value &#8216;FALSE&#8217; should be used for:"},"content":{"rendered":"<p>The attribute &#8216;identifier exists&#8217; and value &#8216;FALSE&#8217; should be used for:<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>Items as part of a bundle<\/li>\n<li>Used electronics<\/li>\n<li>New books for pre-order<\/li>\n<li><span style=\"color: #008000;\"><strong>Custom-made clothing<\/strong><\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>Related keyword:<\/p>\n<p>&nbsp;<\/p>\n<h2 style=\"padding-left: 30px;\">The attribute &#8216;identifier exists&#8217; and value &#8216;FALSE&#8217; should be used for<\/h2>\n<p>&nbsp;<\/p>\n<p><strong>Explanation<\/strong>:<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Unique product identifiers go beyond the id attribute to define the product you&#8217;re selling in the global marketplace. Common unique product identifiers include Global Trade Item Numbers (GTINs), Manufacturer Part Numbers (MPNs), and brand names. Providing unique product identifiers, especially GTINs, can make your ads richer and easier for users to find. In the rare situation where your product has neither a GTIN nor MPN (for example, made-to-order or handmade items), set \u2018identifier exists\u2019 to \u2018FALSE\u2019 to indicate that you have no identifier for the product. <\/span><\/p>\n<p>&nbsp;<\/p>\n<p>In the rare situation where your product has neither a GTIN nor MPN (for example, made-to-order or handmade items), set \u2018identifier exists\u2019 to \u2018FALSE\u2019 to indicate that you have no identifier for the product.<\/p>\n<p>Read more here: <a href=\"https:\/\/support.google.com\/merchants\/answer\/160161?hl=en\" target=\"_blank\" rel=\"nofollow noopener\">https:\/\/support.google.com\/merchants\/answer\/160161?hl=en<\/a><\/p>\n<p>&nbsp;<\/p>\n<p>Unique product identifiers go beyond the <code>id<\/code>\u00a0attribute to define the product you&#8217;re selling in the global marketplace. Common unique product identifiers include Global Trade Item Numbers (GTINs), Manufacturer Part Numbers (MPNs), and brand names. Providing unique product identifiers, especially GTINs, can make your ads richer and easier for users to find.<\/p>\n<p>This article explains the unique product identifiers you may have to provide, how to troubleshoot issues with your identifiers, and what to do if you don&#8217;t have them.<\/p>\n<p>&nbsp;<\/p>\n<h3>Types of unique product identifiers<\/h3>\n<table class=\"nice-table no-stripes\">\n<tbody>\n<tr>\n<th><strong>Name<\/strong><\/th>\n<th><strong>Description<\/strong><\/th>\n<th><strong>Attribute<\/strong><\/th>\n<\/tr>\n<tr>\n<td>UPC<\/td>\n<td>\n<ul>\n<li>Used in primarily North America<\/li>\n<li>Universal Product Code (UPC), also called GTIN-12 and UPC-A<\/li>\n<li>12 numeric digits<\/li>\n<li>A unique numerical identifier for commercial products that&#8217;s usually associated with a barcode printed on retail merchandise.<\/li>\n<\/ul>\n<\/td>\n<td><code>gtin<\/code><\/td>\n<\/tr>\n<tr>\n<td>EAN<\/td>\n<td>\n<ul>\n<li>Used primarily outside of North America<\/li>\n<li>European Article Number (EAN), also called GTIN-13<\/li>\n<li>Typically 13 numeric digits (can occasionally be either eight or 14 numeric digits)<\/li>\n<li>A unique numerical identifier for commercial products that&#8217;s usually associated with a barcode printed on retail merchandise.<\/li>\n<\/ul>\n<\/td>\n<td><code>gtin<\/code><\/td>\n<\/tr>\n<tr>\n<td>JAN<\/td>\n<td>\n<ul>\n<li>Used only in Japan<\/li>\n<li>Japanese Article Number (JAN), also called GTIN-13<\/li>\n<li>8 or 13 numeric digits<\/li>\n<li>A unique numerical identifier for commercial products that&#8217;s usually associated with a barcode printed on retail merchandise.<\/li>\n<\/ul>\n<\/td>\n<td><code>gtin<\/code><\/td>\n<\/tr>\n<tr>\n<td>ISBN<\/td>\n<td>\n<ul>\n<li>Used globally<\/li>\n<li>International Standard Book Number (ISBN)<\/li>\n<li><strong>ISBN-10:<\/strong> 10 numeric digits (last digit may be &#8220;X&#8221; which represents the number &#8220;10&#8221;).<\/li>\n<li>Note that this format was deprecated in 2007, and not all books can be represented using ISBN-10.<\/li>\n<li><strong>ISBN-13 (recommended):<\/strong> 13 numeric digits and typically starts with either 978 or 979<\/li>\n<li>A unique numerical identifier for commercial books published since 1970 that can be found on the back of the book along with the barcode.<\/li>\n<\/ul>\n<\/td>\n<td><code>gtin<\/code><\/td>\n<\/tr>\n<tr>\n<td>Brand<\/td>\n<td>\n<ul>\n<li>Used globally<\/li>\n<li>The brand of the product<\/li>\n<\/ul>\n<\/td>\n<td><code>brand<\/code><\/td>\n<\/tr>\n<tr>\n<td>MPN<\/td>\n<td>\n<ul>\n<li>Used globally<\/li>\n<li>Manufacturer Part Number (MPN)<\/li>\n<li>Alphanumeric digits (various lengths)<\/li>\n<li>The number which uniquely identifies the product to its manufacturer<\/li>\n<\/ul>\n<\/td>\n<td><code>mpn<\/code><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<h3>Include unique product identifiers in your product\u00a0data<\/h3>\n<p>Depending on the type of product you submit, you&#8217;ll submit different identifiers. For all your items, we recommend submitting all three attributes (<code>gtin<\/code>,\u00a0<code>brand<\/code>, and <code>mpn<\/code>) to help boost ad performance and help users find your products.<\/p>\n<p>Use the following set of rules to provide the correct identifiers for each of your products.<\/p>\n<h3>New products with GTINs<\/h3>\n<p>For all new products (which is submitted with the condition attribute) that have a GTIN assigned, submit the following attributes:<\/p>\n<ul>\n<li><code>gtin<\/code><\/li>\n<li><code>brand<\/code><\/li>\n<li><code>mpn<\/code>\u00a0(recommended)<\/li>\n<\/ul>\n<h3>Products without a GTIN<\/h3>\n<p>Some products don\u2019t have a GTIN assigned, and so you don\u2019t need to submit one. However, if the product does have a GTIN assigned and you don\u2019t submit it, then the product could be disapproved.<\/p>\n<p>For these products, submit the following attributes:<\/p>\n<ul>\n<li><code>brand<\/code><\/li>\n<li><code>mpn<\/code><\/li>\n<\/ul>\n<p>Examples of products that may not have an assigned GTIN include:<\/p>\n<ul>\n<li>Store brand products<\/li>\n<li>Replacement parts<\/li>\n<li>Original equipment manufacturer (OEM) parts or replacements for OEM parts<\/li>\n<li>Custom-made products (e.g., custom t-shirts, art, and handmade goods)<\/li>\n<li>Books released before ISBN was approved as an ISO standard in 1970<\/li>\n<li>Vintage or antique products<\/li>\n<li>Preorder products (using the <code>condition<\/code> attribute)<\/li>\n<\/ul>\n<p>For products without a GTIN and brand nor mpn and brand, submit <code>identifier_exists<\/code>.<\/p>\n<h3>Products without a brand<\/h3>\n<p>If the product has a clearly associated brand or manufacturer, submit the <code>brand<\/code> attribute.<\/p>\n<p>However, you don\u2019t need to submit the <code>brand<\/code> attribute if the product doesn\u2019t have a clearly associated brand (e.g., movies, books, and music) or is a custom-made product (e.g., custom t-shirts, art, and handmade goods).<\/p>\n<p>&nbsp;<\/p>\n<p>https:\/\/www.youtube.com\/watch?v=iO2U-q9JD9g<\/p>\n<div class=\"mom-reveiw-system\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>The attribute &#8216;identifier exists&#8217; and value &#8216;FALSE&#8217; should be used for: &nbsp; Items as part of a bundle Used electronics New books for pre-order Custom-made clothing &nbsp; Related keyword: &nbsp; The attribute &#8216;identifier exists&#8217; and value &#8216;FALSE&#8217; should be used for &nbsp; Explanation: &nbsp; Unique product identifiers go beyond the id attribute to define the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[36],"tags":[],"class_list":{"0":"post-2598","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-google-shopping-ads-exam-answers","7":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u25b7\u2764\ufe0fThe attribute &#039;identifier exists&#039; 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