{"id":2702,"date":"2017-06-06T14:35:55","date_gmt":"2017-06-06T14:35:55","guid":{"rendered":"http:\/\/www.certificationanswers.com\/?p=2702"},"modified":"2017-06-07T17:42:50","modified_gmt":"2017-06-07T17:42:50","slug":"why-is-average-view-frequency-important-to-measure","status":"publish","type":"post","link":"https:\/\/www.certificationanswers.com\/en\/why-is-average-view-frequency-important-to-measure\/","title":{"rendered":"Why is average view frequency important to measure?"},"content":{"rendered":"<p>Why is average view frequency important to measure?<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>It lets you continually track conversions<\/li>\n<li>It tells you how many people are viewing the ad<\/li>\n<li><span style=\"color: #008000;\"><strong>It shows you how engaged people are with the ad<\/strong><\/span><\/li>\n<li>It shows how often the average person sees or interacts with the ad<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Average view frequency is the typical number of times that someone viewed your ad over a given time period. Use this metric to better understand if your video ad is engaging enough to viewers. For example, if your video ad\u2019s average view frequency is 1.49, it means that someone viewed your ad about one and a half times during a specific period. Ideally, the average view frequency should be closer to 1 because, typically, people don\u2019t want to view ads more than once.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">The typical number of times that someone viewed your ad over a given time period.For example, if your video ad\u2019s average view frequency is 1.49, it means that someone viewed your ad about one and a half times during a specific period. Ideally, the average view frequency should be closer to 1 because, typically, people don\u2019t want to view ads more than once.<\/span><\/p>\n<p><b>Read more here<\/b><span style=\"font-weight: 400;\">: <\/span><a href=\"https:\/\/support.google.com\/partners\/answer\/6024272?hl=en\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">https:\/\/support.google.com\/partners\/answer\/6024272?hl=en<\/span><\/a><\/p>\n<p>&nbsp;<\/p>\n<p class=\"glossary-short\">The typical number of times that someone viewed your ad over a given time period.<\/p>\n<ul>\n<li>Use this metric to better understand if your video ad is engaging enough to viewers.<\/li>\n<li>For example, if your video ad\u2019s average view frequency is 1.49, it means that someone viewed your ad about one and a half times during a specific period. Ideally, the average view frequency should be closer to 1 because, typically, people don\u2019t want to view ads more than once.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>https:\/\/www.youtube.com\/watch?v=IuRHUhJYGEk<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Why is average view frequency important to measure? &nbsp; It lets you continually track conversions It tells you how many people are viewing the ad It shows you how engaged people are with the ad It shows how often the average person sees or interacts with the ad &nbsp; Average view frequency is the typical [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[35],"tags":[],"class_list":{"0":"post-2702","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-google-ads-video-advertising-certification-assessment-answers","7":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u25b7\u2764\ufe0fWhy is average view frequency important to measure? 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