{"id":2996,"date":"2017-06-16T21:47:06","date_gmt":"2017-06-16T21:47:06","guid":{"rendered":"http:\/\/www.certificationanswers.com\/?p=2996"},"modified":"2017-07-01T16:56:59","modified_gmt":"2017-07-01T16:56:59","slug":"the-google-analytics-sdk-or-tracking-code-sends-campaign-and-traffic-source-data-through-a-number-of-different-fields-which-of-the-following-is-one-of-the-fields-used-to-send-campaign-or-traffic-sour","status":"publish","type":"post","link":"https:\/\/www.certificationanswers.com\/en\/the-google-analytics-sdk-or-tracking-code-sends-campaign-and-traffic-source-data-through-a-number-of-different-fields-which-of-the-following-is-one-of-the-fields-used-to-send-campaign-or-traffic-sour\/","title":{"rendered":"The Google Analytics SDK or tracking code sends campaign and traffic source data through  a number of different fields. Which of the following is one of the fields used to send campaign or traffic source data?"},"content":{"rendered":"<p>The Google Analytics SDK or tracking code sends campaign and traffic source data through a number of different fields. Which of the following is one of the fields used to send campaign or traffic source data?<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>Location<\/li>\n<li><strong>Campaign Medium<\/strong><\/li>\n<li>Device Category<\/li>\n<li>Interest Category<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2 style=\"padding-left: 30px;\">The google analytics sdk or tracking code sends campaign and traffic source<\/h2>\n<p>&nbsp;<\/p>\n<p>Explanation:<\/p>\n<p>&nbsp;<\/p>\n<p>Users arrive at your website or application through a variety of sources, including advertising campaigns, search engines, and social networks. This article describes how Analytics collects, processes, and reports the\u00a0campaign and traffic-source data.<\/p>\n<h2 id=\"understanding\">Understanding campaigns &amp; traffic sources<\/h2>\n<p>In Analytics, the ad campaigns, search engines, social networks, and other sources that send users to your property are collectively known as campaigns and traffic sources. The process by which campaign and traffic-source data is sent to Analytics and populated in reports has the following steps:<\/p>\n<ul>\n<li>Collection\u00a0\u2013 values are sent to Google Analytics in the\u00a0campaign and traffic-source fields\u00a0using the SDKs or tracking code.<\/li>\n<li>Processing\u00a0\u2013 collected values are used to populate the final report dimensions according to a processing logic.<\/li>\n<li>Reporting\u00a0\u2013 campaign and traffic-source dimensions and metrics become available in the web interface and\u00a0Reporting API.<\/li>\n<\/ul>\n<p>Collection, processing, and reporting behavior can be\u00a0customized.<\/p>\n<h2 id=\"collection\">Collection<\/h2>\n<p>The Analytics SDKs and tracking code use these fields when sending campaign and traffic-source data:<\/p>\n<table id=\"fields\" class=\"nice-table\">\n<tbody>\n<tr>\n<th>Field Name<\/th>\n<th>Protocol Parameter<\/th>\n<th>Field Description<\/th>\n<th>Sample Value<\/th>\n<\/tr>\n<tr>\n<td id=\"cs\">Campaign Source<\/td>\n<td><code>&amp;cs<\/code><\/td>\n<td>Sets the source dimension in reports.<\/td>\n<td><code>email_promo<\/code><\/td>\n<\/tr>\n<tr>\n<td id=\"cm\">Campaign Medium<\/td>\n<td><code>&amp;cm<\/code><\/td>\n<td>Sets the medium dimension in reports.<\/td>\n<td><code>email<\/code><\/td>\n<\/tr>\n<tr>\n<td id=\"cn\">Campaign Name<\/td>\n<td><code>&amp;cn<\/code><\/td>\n<td>Sets the campaign name dimension in reports.<\/td>\n<td><code>january_boots_promo<\/code><\/td>\n<\/tr>\n<tr>\n<td id=\"cc\">Campaign Content<\/td>\n<td><code>&amp;cc<\/code><\/td>\n<td>Sets the content dimension in reports.<\/td>\n<td><code>email_variation1<\/code><\/td>\n<\/tr>\n<tr>\n<td id=\"ck\">Campaign Term<\/td>\n<td><code>&amp;ck<\/code><\/td>\n<td>Sets the term dimension in reports.<\/td>\n<td><code>winter%20boots<\/code><\/td>\n<\/tr>\n<tr>\n<td id=\"dl\">Document Location<\/td>\n<td><code>&amp;dl<\/code><\/td>\n<td>Sets dimensions whencustom campaign (utm) parameters\u00a0are embedded.<\/td>\n<td><code>http:\/\/store.example.com\/boots?utm_source=promo_email &amp;utm_medium=email&amp;utm_campaign=january_promo &amp;utm_content=copy_variation1<\/code><\/td>\n<\/tr>\n<tr>\n<td id=\"dr\">Document Referrer<\/td>\n<td><code>&amp;dr<\/code><\/td>\n<td>Describes the referring source and may set dimensions when no other campaign or traffic source fields have been set.<\/td>\n<td><code>http:\/\/blog.blogger.com\/boots<\/code><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Note that each session can be attributed to only one campaign or traffic source. Thus, if new campaign or traffic source values are sent to Analytics at collection time in the middle of an existing session, it causes the current session to end and a new session to start.<\/p>\n<h2 id=\"processing\">Processing<\/h2>\n<p>During processing, traffic-source and campaign\u00a0field values are finalized into dimension values and attributed to sessions. The\u00a0Campaign &amp; Traffic Sources Processing Flowchart\u00a0illustrates the processing logic.<\/p>\n<p>The following methods apply to processing that uses\u00a0<code>utm_<\/code>\u00a0parameter values (e.g., display, social, referral, email, paid search, etc.).<\/p>\n<ul>\n<li><strong>Source precedence<\/strong>\u2014A direct-traffic visit that follows a paid-referred visit will never override an existing paid campaign. Whatever is the latest\u00a0<em>paid<\/em>\u00a0campaign visit is listed as the referral for the visit<\/li>\n<li><strong>Campaign precedence<\/strong>\u2014Each visit to your site from a different paid source\u2014such as from a paid search-engine link, an Adwords link, or a banner ad\u2014overrides the campaign cookie information set by a previous source.<\/li>\n<li><strong>One Campaign Per Session<\/strong>\u2014Each visit to your site from a different campaign\u2014organic or paid\u2014triggers a new session, regardless of the actual time elapsed in the current session. Specifically, a change in value for any of the following campaign URL parameters triggers a new session:\u00a0<code>utm_source<\/code>,\u00a0<code>utm_medium<\/code>,\u00a0<code>utm_term<\/code>,\u00a0<code>utm_content<\/code>,\u00a0<code>utm_id<\/code>,\u00a0<code>utm_campaign<\/code>,\u00a0<code>gclid<\/code>. For more information on sessions, see\u00a0How a session is defined in Analytics.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>https:\/\/www.youtube.com\/watch?v=pchsqiaUeV0<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Google Analytics SDK or tracking code sends campaign and traffic source data through a number of different fields. Which of the following is one of the fields used to send campaign or traffic source data? &nbsp; Location Campaign Medium Device Category Interest Category &nbsp; The google analytics sdk or tracking code sends campaign and [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[38],"tags":[],"class_list":{"0":"post-2996","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-google-analytics-certification","7":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u25b7\u2764\ufe0fThe Google Analytics SDK or tracking code sends campaign and traffic source data through a number of different fields. 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