{"id":3022,"date":"2018-09-18T21:37:30","date_gmt":"2018-09-18T21:37:30","guid":{"rendered":"http:\/\/www.certificationanswers.com\/?p=3022"},"modified":"2018-09-19T21:26:19","modified_gmt":"2018-09-19T21:26:19","slug":"how-would-you-determine-the-clickthrough-rate-ctr-for-a-clients-search-ads","status":"publish","type":"post","link":"https:\/\/www.certificationanswers.com\/en\/how-would-you-determine-the-clickthrough-rate-ctr-for-a-clients-search-ads\/","title":{"rendered":"How would you determine the clickthrough rate (CTR) for a client&#8217;s search ads?"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p>How would you determine the clickthrough rate (CTR) for a client&#8217;s search ads?<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>Number of impressions divided by the average position<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li>Number of clicks accrued per day<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li>Number of impressions divided by the number of clicks<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li><span style=\"color: #008000;\"><strong>Divide the Number of clicks the ad gets by the number of impressions it gets<\/strong><\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>Explanation:<\/p>\n<p>CTR is the number of clicks that your ad receives divided by the number of times your ad is shown: clicks \u00f7 impressions = CTR. For example, if you had 5 clicks and 1000 impressions, then your CTR would be 0.5%.<\/p>\n<p>Read more here: <a href=\"https:\/\/support.google.com\/adwords\/answer\/2615875?hl=en\" target=\"_blank\" rel=\"nofollow noopener\">https:\/\/support.google.com\/adwords\/answer\/2615875?hl=en<\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; How would you determine the clickthrough rate (CTR) for a client&#8217;s search ads? &nbsp; Number of impressions divided by the average position &nbsp; Number of clicks accrued per day &nbsp; Number of impressions divided by the number of clicks &nbsp; Divide the Number of clicks the ad gets by the number of impressions it [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[33],"tags":[],"class_list":{"0":"post-3022","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-google-ads-search-advertising-certification-assessment-answers","7":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u25b7\u2764\ufe0fHow would you determine the clickthrough rate (CTR) for a client&#039;s search ads? 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