{"id":3036,"date":"2018-09-19T23:09:05","date_gmt":"2018-09-19T23:09:05","guid":{"rendered":"http:\/\/www.certificationanswers.com\/?p=3036"},"modified":"2019-04-04T19:37:39","modified_gmt":"2019-04-04T19:37:39","slug":"you-can-add-a-modifier-in-front-of-the-words-in-a-broad-match-keywords-to","status":"publish","type":"post","link":"https:\/\/www.certificationanswers.com\/en\/you-can-add-a-modifier-in-front-of-the-words-in-a-broad-match-keywords-to\/","title":{"rendered":"You can add a &#8220;+&#8221; modifier in front of the words in a broad match keywords to:"},"content":{"rendered":"<p>You can add a &#8220;+&#8221; modifier in front of the words in a broad match keywords to:<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li><span style=\"color: #008000;\"><strong>specify that someone\u2019s search must include certain words or their close variations<\/strong><\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li>indicate that this keyword should be dynamically inserted in your ad text<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li>specify that certain words and their close variants be prioritized<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li>override a negative keyword with a positive one<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>Explanation:<\/p>\n<p>&nbsp;<\/p>\n<p style=\"padding-left: 30px;\">By adding a modifier, your ads can only show when someone\u2019s search contains those modified terms, or close variations of the modified terms, in any order. The modifier won\u2019t work with phrase match or exact match keywords.<\/p>\n<p style=\"padding-left: 30px;\">Unlike broad match keywords, modified broad match keywords won\u2019t show your ad for synonyms or related searches. For this reason, it adds an additional level of control. Using broad match modifier is a good choice if you want to increase relevancy even if it means you might get less ad traffic than broad match.<\/p>\n<p style=\"padding-left: 30px;\">Read more here:\u00a0<a href=\"https:\/\/support.google.com\/partners\/answer\/2497836?hl=en\" target=\"_blank\" rel=\"nofollow noopener\">https:\/\/support.google.com\/partners\/answer\/2497836?hl=en<\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>You can add a &#8220;+&#8221; modifier in front of the words in a broad match keywords to: &nbsp; specify that someone\u2019s search must include certain words or their close variations &nbsp; indicate that this keyword should be dynamically inserted in your ad text &nbsp; specify that certain words and their close variants be prioritized &nbsp; [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[33],"tags":[],"class_list":{"0":"post-3036","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-google-ads-search-advertising-certification-assessment-answers","7":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - 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