{"id":3050,"date":"2018-12-14T11:23:05","date_gmt":"2018-12-14T11:23:05","guid":{"rendered":"http:\/\/www.certificationanswers.com\/?p=3050"},"modified":"2018-12-15T11:12:42","modified_gmt":"2018-12-15T11:12:42","slug":"an-advertiser-who-sells-java-coffee-beans-has-added-the-keyword-java-to-an-ad-group-after-two-weeks-the-advertiser-runs-a-placement-performance-report-and-notices-that-the-ad-is-showing-up-on-webs","status":"publish","type":"post","link":"https:\/\/www.certificationanswers.com\/en\/an-advertiser-who-sells-java-coffee-beans-has-added-the-keyword-java-to-an-ad-group-after-two-weeks-the-advertiser-runs-a-placement-performance-report-and-notices-that-the-ad-is-showing-up-on-webs\/","title":{"rendered":"An advertiser who sells Java coffee beans has added the keyword &#8216;Java&#8217; to an ad group. After two weeks, the advertiser runs a Placement Performance Report and notices that the ad is showing up on websites related to JavaScript programming. What should the advertiser do in order to avoid appearing on these irrelevant sites and other sites related to JavaScript programming?"},"content":{"rendered":"<p><script type=\"application\/ld+json\">\n  {\n    \"@context\": \"http:\/\/schema.org\",\n    \"@type\": \"QAPage\",\n    \"mainEntity\": {\n      \"@type\": \"Question\",\n      \"name\": \"An advertiser who sells Java coffee beans has added the keyword 'Java' to an ad group. After two weeks, the advertiser runs a Placement Performance Report and notices that the ad is showing up on websites related to JavaScript programming. What should the advertiser do in order to avoid appearing on these irrelevant sites and other sites related to JavaScript programming?\",\n      \"text\": \"Question: An advertiser who sells Java coffee beans has added the keyword 'Java' to an ad group. After two weeks, the advertiser runs a Placement Performance Report and notices that the ad is showing up on websites related to JavaScript programming. What should the advertiser do in order to avoid appearing on these irrelevant sites and other sites related to JavaScript programming?\",\n      \"answerCount\": 4,\n      \"upvoteCount\": 27,\n      \"dateCreated\": \"2018-11-23T21:11Z\",\n      \"author\": {\n        \"@type\": \"Person\",\n        \"name\": \"User\"\n      },\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"Add negative keywords like \u201cprogramming\u201d or \u201cJavascript\",\n        \"dateCreated\": \"2018-12-14T21:11Z\",\n        \"upvoteCount\": 1002,\n        \"url\": \"https:\/\/www.certificationanswers.com\/en\/an-advertiser-who-sells-java-coffee-beans-has-added-the-keyword-java-to-an-ad-group-after-two-weeks-the-advertiser-runs-a-placement-performance-report-and-notices-that-the-ad-is-showing-up-on-webs\/\",\n        \"author\": {\n          \"@type\": \"Person\",\n          \"name\": \"CertificationAnswers\"\n        }\n      }     \n    }\n  }\n<\/script><\/p>\n<p>An advertiser who sells coffee beans has added the keyword \u2018Java\u2019 to an ad group. After two weeks, she runs a Placement Performance Report and notices that the ad is showing up on websites about JavaScript programming. What should the she do to avoid appearing on these irrelevant sites?<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li><span style=\"color: #008000;\"><strong>Add negative keywords like \u201cprogramming\u201d or \u201cJavascript\u201d<\/strong><\/span><\/li>\n<li>Add the negative keyword \u2018Java\u2019 to the ad group so that the ad will stop appearing on JavaScript sites<\/li>\n<li>Refine the ad text of the ad so that it is clear that the advertiser is only selling Java coffee<\/li>\n<li>Only exclude the irrelevant sites that do not directly mention Java coffee that are appearing in the Placement Performance Report<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>or<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li><span style=\"color: #008000;\"><strong>Add \u201cJava Beans\u201d as a negative keyword<\/strong><\/span><\/li>\n<li>Add \u201cCoffee Beans\u201d as a topic<\/li>\n<li>Make it obvious in the ad copy that \u201cjava\u201d refers to coffee, not javaScript<\/li>\n<li>Exclude \u201cProgramming\u201d as a topic<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>Explanation:<\/p>\n<p>&nbsp;<\/p>\n<p style=\"padding-left: 30px;\">A type of keyword that prevents your ad from being triggered by a certain word or phrase. It tells Google not to show your ad to anyone who is searching for that phrase.<\/p>\n<p style=\"padding-left: 30px;\">For example, when you add \u201cfree\u201d as a negative keyword to your campaign or ad group, you tell AdWords not to show your ad for any search containing the term \u201cfree.\u201d On the Display Network, your ad is less likely to appear on a site when your negative keywords match the site\u2019s content.<\/p>\n<p style=\"padding-left: 30px;\">Read more here:\u00a0<a href=\"https:\/\/support.google.com\/adwords\/answer\/105671?hl=en\" rel=\"nofollow\">https:\/\/support.google.com\/adwords\/answer\/105671?hl=en<\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>An advertiser who sells coffee beans has added the keyword \u2018Java\u2019 to an ad group. After two weeks, she runs a Placement Performance Report and notices that the ad is showing up on websites about JavaScript programming. What should the she do to avoid appearing on these irrelevant sites? &nbsp; Add negative keywords like \u201cprogramming\u201d [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[34],"tags":[],"class_list":{"0":"post-3050","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-google-ads-display-advertising-certification-assessment-answers","7":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u25b7\u2764\ufe0fAn advertiser who sells Java coffee beans has added the keyword &#039;Java&#039; to an ad group. 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