{"id":3105,"date":"2018-09-28T14:55:50","date_gmt":"2018-09-28T14:55:50","guid":{"rendered":"http:\/\/www.certificationanswers.com\/?p=3105"},"modified":"2018-09-29T06:55:48","modified_gmt":"2018-09-29T06:55:48","slug":"jackie-is-an-advertiser-that-wants-to-target-by-using-both-remarketing-and-product-listings-what-is-the-best-targeting-strategy-for-jackie-to-execute-this","status":"publish","type":"post","link":"https:\/\/www.certificationanswers.com\/en\/jackie-is-an-advertiser-that-wants-to-target-by-using-both-remarketing-and-product-listings-what-is-the-best-targeting-strategy-for-jackie-to-execute-this\/","title":{"rendered":"Jackie is an advertiser who wants to reach people by using both remarketing and Product Listing Ads. What’s the best targeting strategy for her?"},"content":{"rendered":"

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Jackie is an advertiser who wants to reach people by using both remarketing and Product Listing Ads. What’s the best targeting strategy for her?<\/span><\/p>\n

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  1. \u00a0A) \u00a0Create one ad group targeted to both remarketing and Shopping<\/span><\/li>\n
  2. \u00a0<\/span>B) \u00a0Create separate remarketing and Shopping campaigns<\/b><\/span><\/li>\n
  3. \u00a0C) \u00a0Create a combined remarketing and Shopping campaign<\/span><\/li>\n
  4. D) \u00a0Create two ad groups: one targeted to remarketing and the other to Shopping <\/li>\n<\/ol>\n

    or<\/p>\n

     <\/p>\n

    Jackie is an advertiser that wants to target by using both Remarketing and Product Listings. What is the best targeting strategy for Jackie to execute this?<\/p>\n

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    • A) Create one ad group targeted to both “Display – Remarketing” and “Search – Product Listings”<\/li>\n
    • B) Create two campaigns: one targeted to “Display – Remarketing” and the other targeted to “Search – Product Listings”<\/strong><\/span><\/li>\n
    • C) Create one campaign targeted to both “Display – Remarketing” and the other targeted to “Search – Product Listings”<\/li>\n<\/ul>\n

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      Explanations:<\/span><\/p>\n

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      You can use remarketing lists in shopping campaign what makes this question little confusing. However it’s a good practice separate campaign with different behavior.<\/span><\/p>\n

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      Segregation is the best way to keep control over campaign. I often experience the conflicts if I keep campaigns of two different behaviour and goals together in single campaign.<\/span>
      \nSource<\/span><\/a><\/p>\n

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