{"id":3174,"date":"2018-10-25T13:29:04","date_gmt":"2018-10-25T13:29:04","guid":{"rendered":"http:\/\/www.certificationanswers.com\/?p=3174"},"modified":"2018-10-26T08:47:14","modified_gmt":"2018-10-26T08:47:14","slug":"what-is-a-benefit-of-using-server-to-server-app-conversion-tracking-over-an-sdk","status":"publish","type":"post","link":"https:\/\/www.certificationanswers.com\/en\/what-is-a-benefit-of-using-server-to-server-app-conversion-tracking-over-an-sdk\/","title":{"rendered":"What is a benefit of using server-to-server app conversion tracking over an SDK?"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p>What is a benefit of using server-to-server app conversion tracking over an SDK?<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>Adding SDK and conversion tracking changes to your app doesn&#8217;t require review by the Google Play Store<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li><span style=\"color: #008000;\"><strong>If not implemented correctly, adding the SDK and conversion tracking code could result in bugs in the app<\/strong><\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li>Adding multiple SDK&#8217;s for various advertising or analytics platforms have no impact on app code file-size<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li>Server-to-server connections are easier to set up than code-less conversion tracking<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>Explanations:<\/p>\n<p>&nbsp;<\/p>\n<p style=\"padding-left: 30px;\"><span style=\"font-weight: 400;\">Adding SDK requires some special knowledge. If not used correctly it could lead to some bugs and conflicts in the code of your app. <\/span><\/p>\n<p style=\"padding-left: 30px;\">Server-to-server or S2S conversion tracking enables customers to send the required details for AdWords app conversion tracking from their server to Google\u2019s server at the time of the conversion event. SDKs aren\u2019t as easy to incorporate into a mobile app as it might be to add a piece of code to a website. If not implemented correctly, adding the SDK and conversion tracking code could result in bugs in the app.<br \/>\nRead more here: <a href=\"https:\/\/support.google.com\/partners\/answer\/6209179?hl=en\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/support.google.com\/partners\/answer\/6209179<\/a><\/p>\n<p>&nbsp;<\/p>\n<p><iframe loading=\"lazy\" title=\"Google Ads Mobile Advertising Certification Assessment Answers 2020\u2705Live Exam Pass\u2705100% correct\u2705\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/PZj4bR1fpUU?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; What is a benefit of using server-to-server app conversion tracking over an SDK? &nbsp; &nbsp; Adding SDK and conversion tracking changes to your app doesn&#8217;t require review by the Google Play Store &nbsp; If not implemented correctly, adding the SDK and conversion tracking code could result in bugs in the app &nbsp; Adding multiple [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[37],"tags":[],"class_list":{"0":"post-3174","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-google-mobile-advertising","7":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u25b7\u2764\ufe0fWhat is a benefit of using server-to-server app conversion tracking over an SDK? 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