{"id":3195,"date":"2017-07-01T21:38:44","date_gmt":"2017-07-01T21:38:44","guid":{"rendered":"http:\/\/www.certificationanswers.com\/?p=3195"},"modified":"2017-07-02T11:00:37","modified_gmt":"2017-07-02T11:00:37","slug":"which-should-be-considered-when-analyzing-campaign-performance-of-different-trueview-video-ad-formats-2","status":"publish","type":"post","link":"https:\/\/www.certificationanswers.com\/en\/which-should-be-considered-when-analyzing-campaign-performance-of-different-trueview-video-ad-formats-2\/","title":{"rendered":"Which should be considered when analyzing campaign performance of different TrueView video ad formats?"},"content":{"rendered":"<p>Which should be considered when analyzing campaign performance of different TrueView video ad formats?<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>Quartiles only.<\/li>\n<li>View-through rate (VTR) only.<\/li>\n<li><strong>View-through rate (VTR) and quartiles.<\/strong><\/li>\n<li>Quartiles and website clicks.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>Explanation:<\/p>\n<p>&nbsp;<\/p>\n<p>View rate shows you the number of views or engagements your video ad receives divided by the number of times your ad is shown (video and thumbnail impressions).<\/p>\n<p>Read more here:\u00a0<a href=\"https:\/\/support.google.com\/adwords\/answer\/2375431\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/support.google.com\/adwords\/answer\/2375431<\/a><\/p>\n<p>&nbsp;<\/p>\n<p>In AdWords, you can see your video campaigns under \u201cAll campaigns\u201d alongside any other campaigns you may be running. By selecting\u00a0<strong>Video campaigns<\/strong>\u00a0from this drop-down menu, you can view a summary of only your video campaigns\u2019 performance. In this view, only the columns and features related to video campaign performance will automatically populate with performance data.<\/p>\n<p>Some key metrics for your video campaigns include:<\/p>\n<ul>\n<li><strong>Core performance:<\/strong>\n<ul>\n<li><strong>Views<\/strong>\u00a0show you the number of times people watched or engaged with your video ad. Note: TrueView video ads views will also count towards your video&#8217;s public\u00a0YouTube view count only if a video is longer than 11 seconds.<\/li>\n<li><strong>View rate<\/strong>\u00a0shows you the number of views or engagements your video ad receives divided by the number of times your ad is shown (video and thumbnail impressions).<\/li>\n<li><strong>Avg. CPV<\/strong>\u00a0is the average amount you pay when a viewer watches 30 seconds of your video (or the duration if it&#8217;s shorter than 30 seconds) or engages with your video, whichever comes first. Note that your average CPV may not be the same as your maximum CPV. Your maximum CPV is the most you\u2019re willing to pay for an ad view.<\/li>\n<\/ul>\n<\/li>\n<li><strong>Click performance:<\/strong>\n<ul>\n<li><strong>Clicks<\/strong>\u00a0show you the number of times people clicked on an element of your video ad that took them to an external destination like your website. Clicks can help you understand how well your ad is appealing to people who see it. Engaging ads are more likely to receive clicks.<\/li>\n<li><strong>Clickthrough rate (CTR)<\/strong>\u00a0is the number of clicks that your ad receives divided by the number of times your ad is shown, expressed as a percentage.<\/li>\n<\/ul>\n<\/li>\n<li><strong>Engagement performance:<\/strong>\n<ul>\n<li><strong>Engagements<\/strong>\u00a0show you the number of clicks on interactive elements, such as on teasers or icons to expand any cards on your video, that don&#8217;t take people to a website or other external destination.<\/li>\n<li><strong>Engagement rate<\/strong>\u00a0is the number of engagements that your ad receives (for example, clicks on card teasers and icons) divided by the number of times your ad is shown, expressed as a percentage (engagements \u00f7 impressions = engagement rate).<\/li>\n<\/ul>\n<\/li>\n<li><strong>Reach and frequency:<\/strong>\n<ul>\n<li><strong>Unique cookies<\/strong>\u00a0is the number of cookies (which store preferences and other information that\u2019s used on webpages that they visit) specific to an individual browser on people&#8217;s computers.<\/li>\n<li><strong>Unique viewers by cookie<\/strong>\u00a0is the number of times your video ad was viewed by a unique cookie over a given time period.<\/li>\n<li><strong>Avg. impr. freq. per cookie<\/strong>\u00a0is the average number of times your video ad is shown to a unique cookie over a given time period.<\/li>\n<li><strong>Avg. view freq. per cookie<\/strong>\u00a0is the average number of times that a unique cookie viewed your video over a given time period.<\/li>\n<\/ul>\n<\/li>\n<li><strong>Video viewership (also known as &#8220;quartile reporting&#8221;)<\/strong>\n<ul>\n<li><strong>Video played to: 25%<\/strong>\u00a0shows how often\u00a0a video is played\u00a0to 25% of its length.<\/li>\n<li><strong>Video played to: 50%<\/strong>\u00a0shows how often a video is played until the middle of its view length.<\/li>\n<li><strong>Video played to: 75%<\/strong>\u00a0shows how often\u00a0a video is played\u00a0to 75% of its length.<\/li>\n<li><strong>Video played to: 100%<\/strong>\u00a0shows how often a video is played\u00a0to its completion.<\/li>\n<\/ul>\n<\/li>\n<li><strong>YouTube engagement:<\/strong>\u00a0Earned actions happen when a viewer watches a video ad and then takes a related action on YouTube. The following are different types of earned actions:\n<ul>\n<li><strong>Earned views<\/strong>\u00a0increment if a YouTube viewer watches subsequent videos on your YouTube channel or Watch pages. This type of earned action increments whether or not someone chooses to watch the same video again or any other video on your channel.<\/li>\n<li><strong>Earned subscribes<\/strong>\u00a0happen when a viewer subscribes to your channel. This type of earned action provides unique value because the content from these YouTube channels and the channel avatars themselves may be viewed on the YouTube home page.<\/li>\n<li><strong>Earned playlist additions<\/strong>\u00a0happen when a viewer adds the video to a playlist.<\/li>\n<li><strong>Earned likes<\/strong>\u00a0happen when a viewer likes the video.<\/li>\n<li><strong>Earned shares<\/strong>\u00a0happen when a viewer shares the video.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Which should be considered when analyzing campaign performance of different TrueView video ad formats? &nbsp; Quartiles only. View-through rate (VTR) only. View-through rate (VTR) and quartiles. Quartiles and website clicks. &nbsp; Explanation: &nbsp; View rate shows you the number of views or engagements your video ad receives divided by the number of times your ad [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[35],"tags":[],"class_list":{"0":"post-3195","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-google-ads-video-advertising-certification-assessment-answers","7":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u25b7\u2764\ufe0fWhich should be considered when analyzing campaign performance of different TrueView video ad formats? 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