{"id":33160,"date":"2019-01-14T14:46:25","date_gmt":"2019-01-14T14:46:25","guid":{"rendered":"https:\/\/www.certificationanswers.com\/?p=33160"},"modified":"2021-06-09T14:09:23","modified_gmt":"2021-06-09T14:09:23","slug":"imagine-you-are-on-a-connect-call-with-a-prospect-in-the-manufacturing-industry-you-discover-that-the-leadership-team-has-historically-had-a-very-traditional-mindset-toward-the-website-and-marketing","status":"publish","type":"post","link":"https:\/\/www.certificationanswers.com\/en\/imagine-you-are-on-a-connect-call-with-a-prospect-in-the-manufacturing-industry-you-discover-that-the-leadership-team-has-historically-had-a-very-traditional-mindset-toward-the-website-and-marketing\/","title":{"rendered":"Imagine you are on a connect call with a prospect in the manufacturing industry. You discover that the leadership team has historically had a very traditional mindset toward the website and marketing. Knowing this, what will be one key outcome for you to achieve during this connect call?"},"content":{"rendered":"<p>Imagine you are on a connect call with a prospect in the manufacturing industry. You discover that the leadership team has historically had a very traditional mindset toward the website and marketing. Knowing this, what will be one key outcome for you to achieve during this connect call?<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>Showcase your expertise in manufacturing by explaining your recent wins with other manufacturing clients and the background your team has in manufacturing.<\/li>\n<li>Pitch the idea of Growth-Driven Design, and focus on the continuous improvement, experimentation, and user research.<\/li>\n<li><span style=\"color: #008000;\"><strong>Establish the importance of the website to the growth of the business, and start shifting their perspective toward the new mindset.<\/strong><\/span><\/li>\n<li>Get the prospect excited to work with you by introducing your team and your process and showing a number of case studies.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Imagine you are on a connect call with a prospect in the manufacturing industry. You discover that the leadership team has historically had a very traditional mindset toward the website and marketing. Knowing this, what will be one key outcome for you to achieve during this connect call? &nbsp; Showcase your expertise in manufacturing by [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[87],"tags":[],"class_list":{"0":"post-33160","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-hubspot-growth-driven-design-agency","7":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u25b7\u2764\ufe0fImagine you are on a connect call with a prospect in the manufacturing industry. 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