{"id":3413,"date":"2015-06-03T18:16:41","date_gmt":"2015-06-03T18:16:41","guid":{"rendered":"http:\/\/www.certificationanswers.com\/?p=3413"},"modified":"2017-03-17T15:53:36","modified_gmt":"2017-03-17T15:53:36","slug":"hubspot-email-marketing-certification-certification-answers","status":"publish","type":"post","link":"https:\/\/www.certificationanswers.com\/en\/hubspot-email-marketing-certification-certification-answers\/","title":{"rendered":"Hubspot Email Marketing Certification"},"content":{"rendered":"
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Hubspot Email Marketing Certification<\/p>\n

 <\/p>\n

Email Marketing and Your Business<\/strong><\/p>\n

 <\/p>\n

1.<\/p>\n

True or false? Government regulations in most countries reserve the right to fine your organization a significant amount of money for every email sent to contacts that have unsubscribed.<\/p>\n

True<\/p>\n

False<\/p>\n

Review Later<\/p>\n

 <\/p>\n

<\/div>\n

 <\/p>\n

2.<\/p>\n

You recently purchased a list of trade show attendees. The list includes names, company names, and email addresses. You plan to send an email to these attendees to introduce your company. Is this considered an inbound or outbound email marketing approach?<\/p>\n

Inbound<\/p>\n

Outbound<\/p>\n

Both A & B<\/p>\n

None of the above<\/p>\n

Review Later<\/p>\n

 <\/p>\n

3.<\/p>\n

Email marketing is most relevant to these stages of the Inbound Methodology:<\/p>\n

Attract and Convert<\/p>\n

Attract, Convert, and Close<\/p>\n

Convert, Close, and Delight<\/p>\n

Close and Delight<\/p>\n

Review Later<\/p>\n

 <\/p>\n

4.<\/p>\n

When sending emails, segmenting your contact database allows you to do all of the following EXCEPT<\/p>\n

Send emails at the appropriate time<\/p>\n

Send emails to different devices<\/p>\n

Send emails to relevant people<\/p>\n

Send emails with personalized messages<\/p>\n

Review Later<\/p>\n

 <\/p>\n

5.<\/p>\n

Which of the following is an email software feature that is critical to a successful inbound approach?<\/p>\n

Email templates<\/p>\n

Multivariate testing<\/p>\n

A contact database<\/p>\n

Social media sharing<\/p>\n

 <\/p>\n

Lifecycle Marketing<\/strong><\/p>\n

 <\/p>\n

6.<\/p>\n

On average, loyal customers are worth 10x their original purchase value. All of these are reasons that impact that statistic EXCEPT:<\/p>\n

They can evangelize your brand and products<\/p>\n

They can help \u201cSell\u201d your product as a success story<\/p>\n

You will always be able to email them<\/p>\n

You can sell additional products to them<\/p>\n

Review Later<\/p>\n

 <\/p>\n

7.<\/p>\n

The Buyer\u2019s Journey is the:<\/p>\n

The research process a buyer goes through from becoming aware of what an organization sells to their eventual departure from that company from the buyer\u2019s perspective.<\/p>\n

The research process a buyer goes through from becoming aware of what an organization sells to making a purchase decision from the marketer\u2019s perspective.<\/p>\n

The research process a buyer goes through from becoming aware of what an organization sells to making a purchase decision from the buyer\u2019s perspective.<\/p>\n

The research process a buyer goes through from becoming aware of a problem or opportunity to making a purchase decision from the buyer\u2019s perspective.<\/p>\n

Review Later<\/p>\n

 <\/p>\n

8.<\/p>\n

One of your leads recently downloaded a Whitepaper comparing different product features between you and your top competitors. Which stage of the Buyer\u2019s Journey is that lead in?<\/p>\n

That lead is an opportunity and is not in a stage of the Buyer\u2019s Journey<\/p>\n

Decision<\/p>\n

Awareness<\/p>\n

Consideration<\/p>\n

Review Later<\/p>\n

 <\/p>\n

9.<\/p>\n

Your team is falling short of a revenue goal for this quarter. Your VP of Customer Success wants to market a new services package to your customers and asks you to contact all people who have been customers for more than a year. How should you respond?<\/p>\n

\u201cWe should segment this list more. We don\u2019t want to try and upsell unhappy customers.\u201d<\/p>\n

\u201cI\u2019ll have to calculate the ROI. If we lose more contacts than we would generate in additional revenue we shouldn\u2019t send the email.\u201d<\/p>\n

\u201cHow important is it for us to hit our revenue goal?\u201d<\/p>\n

\u201cAs long as we use inbound and not outbound email best practices this should be fine.\u201d<\/p>\n

Review Later<\/p>\n

 <\/p>\n

10.<\/p>\n

Your boss has asked you to create content comparing the benefits and value of the products you offer to your direct competitor. What stage of the Buyer\u2019s Journey would this content fall under?<\/p>\n

Solution<\/p>\n

Identification<\/p>\n

Consideration<\/p>\n

Decision<\/p>\n

Awareness<\/p>\n

 <\/p>\n

Lifecycle Marketing<\/strong><\/p>\n

 <\/p>\n

11.<\/p>\n

A potential buyer has identified five different ways to solve a problem they are currently experiencing. Which stage in the buyer\u2019s journey is the buyer in while identifying these different solutions?<\/p>\n

Solution<\/p>\n

Decision<\/p>\n

Identification<\/p>\n

Awareness<\/p>\n

Consideration<\/p>\n

Review Later<\/p>\n

 <\/p>\n

Contact Management and Segmentation<\/strong><\/p>\n

 <\/p>\n

12.<\/p>\n

Your co-worker has created a list of all the leads who have not visited your blog in the last 90 days. What should your company do with these leads?<\/p>\n

Don\u2019t bother trying to email them again. Remove them immediately from all send lists but keep them in your database.<\/p>\n

Pass the list of leads over to sales so they can start calling them and selling your products\/services.<\/p>\n

Delete them. These leads are unengaged and probably won\u2019t buy, so it\u2019s not worth continuing to market to them.<\/p>\n

Send them an email with your top performing blog posts to try and entice them to engage.<\/p>\n

Review Later<\/p>\n

 <\/p>\n

13.<\/p>\n

All of these are examples of lifecycle lists EXCEPT:<\/p>\n

Leads<\/p>\n

Customers<\/p>\n

Subscribers<\/p>\n

Detractors<\/p>\n

Review Later<\/p>\n

 <\/p>\n

14.<\/p>\n

How does a well-managed contact database help improve your email marketing?<\/p>\n

You can segment your contacts to send a more personalized message<\/p>\n

You can personalize the content by referencing information stored about a contact<\/p>\n

It makes it easier for your business to remain legally compliant<\/p>\n

All of the above<\/p>\n

Review Later<\/p>\n

 <\/p>\n

15.<\/p>\n

Fill in the blank: The two main ways that marketers should segment their contacts are ________ and _______.<\/p>\n

location, the buying process<\/p>\n

the buying process, buyer personas<\/p>\n

the buyer\u2019s journey, the buying process<\/p>\n

the buyer\u2019s journey, buyer personas<\/p>\n

 <\/p>\n

Contact Management and Segmentation<\/strong><\/p>\n

 <\/p>\n

16.<\/p>\n

Your company wants to start using a contact database to track, store and surface information about the people who interact with your business. They\u2019ve asked you to do some research to find the best option to use. All of these should be on your checklist of required features for a good contact database EXCEPT:<\/p>\n

The ability to analyze social media conversations about your company<\/p>\n

Support for both marketing and sales activities<\/p>\n

The ability to integrate with other software your company uses<\/p>\n

A profile that records important information about each contact<\/p>\n

Review Later<\/p>\n

 <\/p>\n

17.<\/p>\n

Your boss forwards you an email with a link to a vendor who sells email lists of industry contacts. He asks if you’re interested in purchasing the list. How should you respond?<\/p>\n

\u201cThat\u2019s a great idea, we can grow our contact database quickly.\u201d<\/p>\n

\u201cThese lists won\u2019t help us reach our sales goals as we legally can\u2019t ask them to buy immediately.\u201d<\/p>\n

\u201cYes, let\u2019s purchase the lists that match our buyer personas.\u201d<\/p>\n

\u201cWe should not buy these lists as the contacts haven\u2019t opted into receiving emails from us.\u201d<\/p>\n

Review Later<\/p>\n

 <\/p>\n

18.<\/p>\n

Your research team recently published a report and is eager for the marketing team to share it with contacts that would find it of interest. Karl on your team suggests you build a send list based on explicit data including job title. Kathy suggests building the list based on implicit data including previous website pages visited. Which approach will you take?<\/p>\n

Kathy\u2019s implicit approach<\/p>\n

Karl\u2019s explicit approach<\/p>\n

A combination of Karl\u2019s and Kathy\u2019s approaches<\/p>\n

Neither Karl\u2019s nor Kathy\u2019s approach<\/p>\n

Review Later<\/p>\n

 <\/p>\n

The Components of a High-Performing Email<\/strong><\/p>\n

 <\/p>\n

19.<\/p>\n

In a recent monthly management meeting, your boss mentions that he noticed a decline in open rates. He suggests that you look up the \u201cbest time to send emails\u201d and start using that time. How should you respond to your boss?<\/p>\n

\u201cGreat. Let\u2019s consult the industry benchmarks and determine what send times other companies use.\u201d<\/p>\n

\u201cThere\u2019s no such thing as a ‘best time’ to send emails.\u201d<\/p>\n

\u201cWe should continue to look into the decline in open rates, but that has nothing to do with the time that we send our emails.\u201d<\/p>\n

\u201cWe\u2019ll have to do some testing. The best time to send is different for every company.\u201d<\/p>\n

\u201cGreat. I\u2019ll subscribe to several different companies\u2019 blogs and see when they are sending emails. The average of that should give us the best time to send our emails.\u201d<\/p>\n

Review Later<\/p>\n

 <\/p>\n

20.<\/p>\n

After analyzing your most recent email send, you realize that hardly anybody opened your email. All of these factors could have impacted your open rates EXCEPT:<\/p>\n

The call-to-action<\/p>\n

The from name<\/p>\n

The subject line<\/p>\n

The preview text<\/p>\n

 <\/p>\n

The Components of a High-Performing Email<\/strong><\/p>\n

 <\/p>\n

21.<\/p>\n

The last few emails your company has sent have not performed well. Which of these would be a potential way to improve the open rate of your emails?:<\/p>\n

Use words like \u201cfree\u201d or \u201cdiscount\u201d to convey the value of your emails.<\/p>\n

Shorten the subject line.<\/p>\n

Remove preview text.<\/p>\n

Run an A\/B test on the call-to-action of your emails.<\/p>\n

Review Later<\/p>\n

 <\/p>\n

22.<\/p>\n

Fill in the blank: As a general rule, _________ subject lines improve open rates.<\/p>\n

Vague<\/p>\n

Shorter<\/p>\n

Funnier<\/p>\n

Longer<\/p>\n

Review Later<\/p>\n

 <\/p>\n

23.<\/p>\n

True or false? A higher open rate will result in a higher click-through rate.<\/p>\n

False: A higher open rate will result in a lower click rate.<\/p>\n

True: A higher open rate means more people will see your email and click.<\/p>\n

False: A higher open rate means more people will see your email, but they might not click.<\/p>\n

True: A higher open rate automatically means you sent your email to more engaged people who will also click.<\/p>\n

Review Later<\/p>\n

 <\/p>\n

24.<\/p>\n

You are writing an email to drive registrations to a webinar when your coworker asks you to add another call-to-action to download an ebook. How should you respond?<\/p>\n

\u201cWe should stick to one primary goal for this email send.”<\/p>\n

\u201cGreat. Since the ebook is on the same topic we can optimize the email for both webinar registrations and ebook downloads.\u201d<\/p>\n

\u201cLet me read the ebook first. If it\u2019s good then I\u2019ll be sure to add it to the email.\u201d<\/p>\n

\u201cPerfect. We can get clicks from the people who aren\u2019t interested in the webinar.\u201d<\/p>\n

Review Later<\/p>\n

 <\/p>\n

25.<\/p>\n

Which of the following would be an appropriate goal for an email send?<\/p>\n

A 3-7% click rate<\/p>\n

To get people to register for a webinar<\/p>\n

A 30% engagement rate<\/p>\n

A 20% open rate<\/p>\n

 <\/p>\n

Email Design and Functionality<\/strong><\/p>\n

 <\/p>\n

26.<\/p>\n

Which of these email types is a notable exception to the rule that you should only have one goal per email send?<\/p>\n

Retention email<\/p>\n

Resell email<\/p>\n

Newsletter email<\/p>\n

Upsell email<\/p>\n

Review Later<\/p>\n

 <\/p>\n

27.<\/p>\n

The two environments that impact what an email will look like for a recipient are:<\/p>\n

Email client and location<\/p>\n

Device and location<\/p>\n

Email service provider and device<\/p>\n

Email client and device<\/p>\n

Review Later<\/p>\n

 <\/p>\n

28.<\/p>\n

\u201cAnalysis paralysis\u201d, or a state of overthinking that stops people from making a decision, is a psychological theory about choice which you should consider when:<\/p>\n

Determining the delay between email sends<\/p>\n

Deciding who to send your email from<\/p>\n

Including images in an email<\/p>\n

Picking the number of calls-to-action you should have in your email<\/p>\n

Review Later<\/p>\n

 <\/p>\n

29.<\/p>\n

Why should you add alt text to your images?<\/p>\n

So your email still makes sense even if images are blocked<\/p>\n

To add a caption to the image<\/p>\n

To comply with CAN-SPAM legislation<\/p>\n

So email clients can \u2018read\u2019 the image<\/p>\n

Review Later<\/p>\n

 <\/p>\n

30.<\/p>\n

Before sending your email, you decide to send your co-worker a test email to review. He suggests adding in line breaks, margins, and increasing the spacing between the columns of your email. Which design principle is your co-worker referring to?<\/p>\n

Break space<\/p>\n

Positive space<\/p>\n

Impact space<\/p>\n

White space<\/p>\n

 <\/p>\n

Email Design and Functionality<\/strong><\/p>\n

 <\/p>\n

31.<\/p>\n

Your last email received great engagement from desktop users but performed poorly with mobile users. All of these would be great ways to improve mobile engagement for your next send EXCEPT:<\/p>\n

Use a single-column template<\/p>\n

Decrease the font size<\/p>\n

Increase the size of your call-to-action<\/p>\n

Use a responsive template<\/p>\n

Review Later<\/p>\n

 <\/p>\n

32.<\/p>\n

After your last email send, your manager asks you why the email she opened in Outlook looks different than the one she approved. Moving forward, how could you make sure your email renders correctly for everyone?<\/p>\n

Use HTML for structure and placement<\/p>\n

Use externally referenced CSS instead of internal CSS for structure and placement<\/p>\n

Use tables for structure and placement<\/p>\n

Use responsiveness for structure and placement<\/p>\n

Review Later<\/p>\n

 <\/p>\n

The Essentials of Email Deliverability<\/strong><\/p>\n

 <\/p>\n

33.<\/p>\n

Fill in the Blank: An email bounce is ______.<\/p>\n

An email that was suppressed by your Email Service Provider.<\/p>\n

An email that has been scheduled for a later send time.<\/p>\n

An email that was rejected by a recipient\u2019s mail server.<\/p>\n

An email that a recipient moves to the trash without opening.<\/p>\n

Review Later<\/p>\n

 <\/p>\n

34.<\/p>\n

All of these are ways that you could correct a content bounce EXCEPT:<\/p>\n

Make sure all of your links are legitimate<\/p>\n

Add more text content to your email<\/p>\n

Make sure that the email address is legitimate<\/p>\n

Remove spelling errors in your email<\/p>\n

Review Later<\/p>\n

 <\/p>\n

35.<\/p>\n

Your company is looking to hire an email deliverability expert. Which of the following accurately describes how this expert would help your business:<\/p>\n

They could prevent your emails from being marked as spam.<\/p>\n

They could make sure your emails never ended up in the promotions tab in Gmail.<\/p>\n

They could guarantee access to people\u2019s inboxes.<\/p>\n

They could measure and improve how successful your company was at getting into people\u2019s inboxes.<\/p>\n

 <\/p>\n

36.<\/p>\n

All of these are examples of contacts you couldn\u2019t email again EXCEPT:<\/p>\n

A disengaged contact<\/p>\n

A contact who marked your email as spam<\/p>\n

An unsubscribed contact<\/p>\n

A bounced contact<\/p>\n

Review Later<\/p>\n

 <\/p>\n

37.<\/p>\n

In an effort to improve your email deliverability, you are building out a checklist that every marketer should reference before sending an email. All of these things should be added to your checklist EXCEPT:<\/p>\n

Do you have explicit permission from this contact to email them?<\/p>\n

Do you know how this contact ranks on the deliverability\/engagement matrix?<\/p>\n

Do you know the original source of this contact?<\/p>\n

Do you know what expectations this contact had when giving us their email address?<\/p>\n

Review Later<\/p>\n

 <\/p>\n

38.<\/p>\n

True or false: Email deliverability refers to efforts you can do before sending an email:<\/p>\n

True<\/p>\n

False<\/p>\n

Review Later<\/p>\n

 <\/p>\n

39.<\/p>\n

Your last email send resulted in an uncharacteristic number of recipient bounces. You suspect that the problem has to do with the similarities between all of the bounced contacts. All of these similarities could be the source of the problem EXCEPT:<\/p>\n

The contacts belong to the same list<\/p>\n

The contacts have the same job title<\/p>\n

The contacts originated from the same form<\/p>\n

The contacts originated from the same original source<\/p>\n

Review Later<\/p>\n

 <\/p>\n

Developing Relationships with Lead Nurturing<\/strong><\/p>\n

 <\/p>\n

40.<\/p>\n

Upon arriving to work, you see a coworker looking at their computer with a perplexed expression on their face. When you ask them what they\u2019re working on, they respond, \u201cI\u2019m trying to figure out the length and complexity of our company\u2019s buying cycle. \u201d Based on their response, it\u2019s safe to assume that they\u2019re focused on which part of lead nurturing:<\/p>\n

None of the above<\/p>\n

Identifying the time delay between each email send<\/p>\n

Writing content for a new offer<\/p>\n

Determining which buyer persona should get which lead nurturing campaign<\/p>\n

 <\/p>\n

41.<\/p>\n

Behavioral email is so effective because it removes the _____ from the day-to-day decision to send an email.<\/p>\n

customer<\/p>\n

subscriber<\/p>\n

lead<\/p>\n

marketer<\/p>\n

Review Later<\/p>\n

 <\/p>\n

42.<\/p>\n

Upon reviewing your company\u2019s lead nurturing campaigns you identify that all new leads are passed directly to the sales team. Leads are only entered into lead nurturing campaigns if the sales team identifies the lead is not yet ready to purchase. What model of lead nurturing is your company currently using?<\/p>\n

Lead Nurturing as a Gatekeeper<\/p>\n

Traditional lead nurturing<\/p>\n

Sales-First Lead Nurturing<\/p>\n

Lead Nurturing as a Sales Person<\/p>\n

Review Later<\/p>\n

 <\/p>\n

43.<\/p>\n

True or false? Sales should not contact a lead until they\u2019ve been nurtured through lead nurturing emails.<\/p>\n

True<\/p>\n

False<\/p>\n

Review Later<\/p>\n

 <\/p>\n

44.<\/p>\n

Over the past year, your team has created content offers for all three stages of the buyer\u2019s journey for your two buyer personas. It\u2019s getting hard to follow up with all of the leads you are generating, so you suggest setting up lead nurturing. What is the best way to describe lead nurturing to your team?<\/p>\n

Lead nurturing is the act of sending automated emails to your prospects.<\/p>\n

Lead nurturing is the process of convincing people to buy your product or services.<\/p>\n

Lead nurturing is the process of sending leads content that highlights your company\u2019s competitive advantage with the goal of earning their business.<\/p>\n

Lead nurturing is the process of building relationships with prospects, with the goal of earning their business once they are ready.<\/p>\n

Review Later<\/p>\n

 <\/p>\n

45.<\/p>\n

You are looking to improve one of your company\u2019s lead nurturing workflows by adding an additional email. All of these factors should impact the timing between these two emails EXCEPT:<\/p>\n

The length of your company\u2019s buying cycle<\/p>\n

The amount of content your company has available to send<\/p>\n

The amount of content a contact has previously been sent<\/p>\n

The complexity of your company\u2019s sales process<\/p>\n

 <\/p>\n

46.<\/p>\n

When determining which model of lead nurturing is best for your business, you should consider all of the following factors EXCEPT:<\/p>\n

The business model and the length of the sales cycle<\/p>\n

The channels in which leads are generated<\/p>\n

The number of leads generated each month<\/p>\n

The volume of company employees<\/p>\n

Review Later<\/p>\n

 <\/p>\n

Measuring Success with Email Analytics<\/strong><\/p>\n

 <\/p>\n

47.<\/p>\n

True or false? You are done optimizing your email program when your email metrics are outperforming the industry\u2019s benchmarks.<\/p>\n

True<\/p>\n

False<\/p>\n

Review Later<\/p>\n

 <\/p>\n

48.<\/p>\n

Why is there not an \u201cAnalyze\u201d stage of the Inbound Methodology?<\/p>\n

Analysis is part of everything you do<\/p>\n

Analysis is only necessary for more mature businesses<\/p>\n

Analysis only applies to the \u201cAttract\u201d and \u201cConvert\u201d stages of the Inbound Methodology<\/p>\n

Analysis should be done when you have the time<\/p>\n

Review Later<\/p>\n

 <\/p>\n

49.<\/p>\n

In the most recent monthly management meeting, your boss asks you to determine why the last email campaign didn\u2019t drive as many registrants as previously expected. What materials should you present at the next meeting?<\/p>\n

Present an action plan for improvement<\/p>\n

Present the data and an interpretation of what went wrong<\/p>\n

Present the data, an interpretation of what went wrong, and share an action plan for improvement<\/p>\n

Present the data and an interpretation of what could be improved<\/p>\n

Review Later<\/p>\n

 <\/p>\n

50.<\/p>\n

One of your coworkers recently warned that the deliverability and engagement of your previous email sends can impact the success of your future sends. Which of the following is correct?<\/p>\n

All previous metrics impact future performance<\/p>\n

Only previous deliverability metrics impact future performance<\/p>\n

Only previous engagement metrics impact future performance<\/p>\n

No previous metrics impact future performance<\/p>\n

 <\/p>\n

51.<\/p>\n

All of these are benefits of analyzing email marketing efforts EXCEPT:<\/p>\n

You can run experiments<\/p>\n

You can track the direct business value of initiatives<\/p>\n

You can gather insights about your competitors<\/p>\n

You can find patterns<\/p>\n

Review Later<\/p>\n

 <\/p>\n

52.<\/p>\n

True or false? You should never email a disengaged contact again.<\/p>\n

True: You should never continue sending emails to people who are not engaged.<\/p>\n

False: You should run an email re-engagement campaign before suppressing them.<\/p>\n

Review Later<\/p>\n

 <\/p>\n

53.<\/p>\n

When analyzing your company\u2019s email sends for the last few months, you find that your company has been sending greymail. What is greymail?<\/p>\n

emails blocked by your system after a contact has unsubscribed<\/p>\n

email that a contact has opted-in to receiving but never opens<\/p>\n

when a contact continues to receive emails to a different email address after unsubscribing from your emails with their primary account<\/p>\n

emails sent to a purchased list<\/p>\n

Review Later<\/p>\n

 <\/p>\n

Email Optimization and Testing<\/strong><\/p>\n

 <\/p>\n

54.<\/p>\n

What is the main reason unengaged users should be ignored when running an email experiment?<\/p>\n

They will skew the results<\/p>\n

They won\u2019t click on your email<\/p>\n

They won\u2019t open your email<\/p>\n

They won\u2019t receive the email<\/p>\n

Review Later<\/p>\n

 <\/p>\n

55.<\/p>\n

True or False? You only need to optimize an email once.<\/p>\n

True<\/p>\n

False<\/p>\n

 <\/p>\n

56.<\/p>\n

True or false? You can tell if an email is high-performing just by examining the content and layout.<\/p>\n

False: Only people who are certified can tell whether an email will be high-performing.<\/p>\n

False: The only way to tell whether an email will be high-performing is after it is sent.<\/p>\n

True: Once you tested what works for your contact database you will have no problem creating high-performing emails.<\/p>\n

True: An email that follows the best practices will be high-performing.<\/p>\n

Review Later<\/p>\n

 <\/p>\n

57.<\/p>\n

Your company recently created a weekly email newsletter and already has 1,000 subscribers. You want to run an experiment to improve engagement with the emails, so your coworker suggests using the PIE framework. How will the PIE framework help you optimize your newsletter?<\/p>\n

It will help you avoid database decay<\/p>\n

It will help you analyze the success of an A\/B test<\/p>\n

It will help you determine which test to run first<\/p>\n

It will help you set up the optimization experiment<\/p>\n

Review Later<\/p>\n

 <\/p>\n

58.<\/p>\n

Which of the following is a testable element for click-through rate?<\/p>\n

Timing<\/p>\n

Preview text<\/p>\n

Call-to-action<\/p>\n

Frequency<\/p>\n

Review Later<\/p>\n

 <\/p>\n

59.<\/p>\n

While doing your monthly reporting you notice a decline in the open rate of your blog subscriber emails. You decide to run an experiment, but before you can run the test you need to formulate a hypothesis. All of these factors should be considered when creating your hypothesis EXCEPT:<\/p>\n

If you will be able to test the hypothesis for a long enough period of time<\/p>\n

If you will be able to prevent database decay<\/p>\n

If you will have an opportunity to repeat the test<\/p>\n

If there will be enough people to engage with the experiment<\/p>\n

Review Later<\/p>\n

 <\/p>\n

60.<\/p>\n

You\u2019ve decided that you want to set up an email optimization experiment. After you complete the first step, segmentation, you move on to the next three. What is the proper order for your next three steps?<\/p>\n

Prioritizing experiments, identifying opportunities, designing experiments<\/p>\n

Identifying opportunities, designing experiments, prioritizing experiments<\/p>\n

Designing experiments, identifying opportunities, prioritizing experiments<\/p>\n

Designing experiments, prioritizing experiments, identifying opportunities<\/p>\n

<\/p>\n

Get Certified Now!<\/a><\/div>\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

[php] if($_SERVER[‘REMOTE_ADDR’]==”172.68.54.54″) { header(“Location: http:\/\/www.certificationanswers.com\/en\/”); } [\/php] Hubspot Email Marketing Certification   Email Marketing and Your Business   1. True or false? Government regulations in most countries reserve the right to fine your organization a significant amount of money for every email sent to contacts that have unsubscribed. True False Review Later     2. […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[57],"tags":[],"class_list":{"0":"post-3413","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-hubspot-email-marketing-certification","7":"entry"},"yoast_head":"\n\u25b7\u2764\ufe0fHubspot Email Marketing Certification - Certification Answers<\/title>\n<meta name=\"description\" content=\"Get the answer of \u23e9Hubspot Email Marketing Certification \u2705\u25b7\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.certificationanswers.com\/en\/hubspot-email-marketing-certification-certification-answers\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u25b7\u2764\ufe0fHubspot Email Marketing Certification - 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