{"id":3420,"date":"2015-06-04T23:48:25","date_gmt":"2015-06-04T23:48:25","guid":{"rendered":"http:\/\/www.certificationanswers.com\/?p=3420"},"modified":"2016-08-27T22:55:32","modified_gmt":"2016-08-27T22:55:32","slug":"doubleclick-search-fundamentals","status":"publish","type":"post","link":"https:\/\/www.certificationanswers.com\/en\/doubleclick-search-fundamentals\/","title":{"rendered":"DoubleClick Search Fundamentals"},"content":{"rendered":"<p><span style=\"color: #000000;\">DoubleClick Search Fundamentals Exam<\/span><\/p>\n<p><span style=\"color: #000000;\">Complete DoubleClick Search Fundamentals<\/span><\/p>\n<p><span style=\"color: #000000;\">Completing DoubleClick Search Fundamentals is the first step if you\u2019re new to search engine marketing and DS. We offer a free online eLearning and Certification, as well as pre-recorded webinars.<\/span><\/p>\n<p><span style=\"color: #000000;\">DoubleClick Search Fundamentals topics include:<\/span><\/p>\n<ul>\n<li><span style=\"color: #000000;\">The benefits of using a search engine management tool<\/span><\/li>\n<li><span style=\"color: #000000;\">Planning and implementing basic search campaigns<\/span><\/li>\n<li><span style=\"color: #000000;\">Insights and monitoring day-to-day performance with reports<\/span><\/li>\n<li><span style=\"color: #000000;\">Maximizing your overall campaign performance<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<hr \/>\n<p style=\"text-align: center;\">Campaign Management<\/p>\n<h2>1.) You can create AdWords Sitelinks in the DS interface<\/h2>\n<ul>\n<li>A) True<\/li>\n<li>B) False<\/li>\n<\/ul>\n<hr \/>\n<p style=\"text-align: center;\">Campaign Management<\/p>\n<h2>2.) When you sync an account, the following happens:<\/h2>\n<ul>\n<li>A) The sync combines all recent changes from the last week in DoubleClick Search and on the engine account<\/li>\n<li>B) The sync pushes changes made in DoubleClick Search to the engine accounts<\/li>\n<li>C) The sync pulls in changes made on the engine accounts and makes those changes in DoubleClick Search<\/li>\n<li>D) The sync combines all changes made in DoubleClick Search and on the engine account over the last 24 hours<\/li>\n<\/ul>\n<hr \/>\n<p style=\"text-align: center;\">Campaign Management<\/p>\n<h2>3.) Where can you access the bulk upload file template?<\/h2>\n<ul>\n<li>A) From the campaigns tab<\/li>\n<li>B) From the uploads tab<\/li>\n<li>C) From your email<\/li>\n<li>D) There is no bulk upload file template, you can only create and make changes in the interface<\/li>\n<\/ul>\n<hr \/>\n<p style=\"text-align: center;\">Campaign Management<\/p>\n<h2>4.) Automated rules can be applied to what objects?<\/h2>\n<ul>\n<li>A)\u00a0keywords and ads<\/li>\n<li>B) campaigns and ad groups<\/li>\n<li>C) all of the above<\/li>\n<li>D) non of the above<\/li>\n<\/ul>\n<hr \/>\n<p style=\"text-align: center;\">Campaign Management<\/p>\n<h2>5.) \u00a0Once you select \u201cUpload File,\u201d what are all the steps that have to happen for those changes to become live on the engine account?<\/h2>\n<ul>\n<li>A) Changes have to be successfully processed into the DoubleClick Search Interface<\/li>\n<li>B) Changes must pass through the engine API successfully<\/li>\n<li>C) Changes must be approved by the engines guidelines<\/li>\n<li>D) All of the above<\/li>\n<\/ul>\n<hr \/>\n<p style=\"text-align: center;\">Campaign Management<\/p>\n<h2>6.) If you make changes to an engine account during a sync those changes will be lost<\/h2>\n<ul>\n<li>A) True<\/li>\n<li>B) False<\/li>\n<\/ul>\n<hr \/>\n<p style=\"text-align: center;\">Campaign Management<\/p>\n<h2>7.) Which of the following is an example of an Automated rule?<\/h2>\n<ul>\n<li>A) Daily at 1 A.M., increase all bids where the ad\u2019s average position was worse than 3 the previous day.<\/li>\n<li>B) Every Friday, pause all keywords that had at least 1000 clicks but zero conversions during the previous week.<\/li>\n<li>C) Every Monday,\u00a0raise max CPC bids by 15% for keywords that had more than 50 conversions and CPA under $10<\/li>\n<li>D) All of the above<\/li>\n<\/ul>\n<hr \/>\n<p style=\"text-align: center;\">Campaign Management<\/p>\n<h2>8.) In DoubleClick Search you can create and edit campaigns the following ways:<\/h2>\n<ul>\n<li>A) Only through the engine account<\/li>\n<li>B) Only through bulksheet upload and the Doubleclick Search interface<\/li>\n<li>C) Only through the DoubleClick Search interface<\/li>\n<li>D) Through\u00a0bulksheet upload, directly in the DoubleClick Search interface, on the engine account, and by syncing to DS<\/li>\n<\/ul>\n<hr \/>\n<p style=\"text-align: center;\">Campaign Management<\/p>\n<h2>9.) You can sync an account at what level?<\/h2>\n<ul>\n<li>A) The entire engine account level<\/li>\n<li>B) Individual campaign level<\/li>\n<li>C) Individual ad group level<\/li>\n<li>D) All of the above<\/li>\n<\/ul>\n<hr \/>\n<p style=\"text-align: center;\">Campaign Management<\/p>\n<h2>10.) How can you narrow the scope of your bulk edit in the interface so that not every keyword or ad in your scope would be changed?<\/h2>\n<ul>\n<li>A) Use labels and segments<\/li>\n<li>B) Use filters and check the box of specific objects you want to edit<\/li>\n<li>C) Use columns and segments<\/li>\n<li>D) Use filters and segments<\/li>\n<\/ul>\n<hr \/>\n<p style=\"text-align: center;\">Campaign Management<\/p>\n<h2>11.) Choose the correct process for troubleshooting upload file errors in DoubleClick Search:<\/h2>\n<ul>\n<li>A) You can not troubleshoot upload\u00a0file errors yourself<\/li>\n<li>B) Download the error sheet from the uploads list, fix the errors on the error sheet, and re-upload the same file<\/li>\n<li>C) Download the error sheet from the uploads list, fix the errors in your original upload file, and re-upload the original file<\/li>\n<li>D) View DoubleClick Search errors directly in the campaigns tab<\/li>\n<\/ul>\n<hr \/>\n<p style=\"text-align: center;\">Campaign Management<\/p>\n<h2>12.) You can NOT create two campaigns with the same name in the same DoubleClick Search engine account:<\/h2>\n<ul>\n<li>A) True<\/li>\n<li>B) False<\/li>\n<\/ul>\n<hr \/>\n<p style=\"text-align: center;\">Campaign Management<\/p>\n<h2>13.) You can NOT make changes to different engine accounts while one engine account is syncing<\/h2>\n<ul>\n<li>A) True<\/li>\n<li>B) False<\/li>\n<\/ul>\n<hr \/>\n<p style=\"text-align: center;\">Campaign Management<\/p>\n<h2>14.) Which feature would you use to organize keywords into groups across campaigns and engine accounts?<\/h2>\n<ul>\n<li>A) Keywords tab<\/li>\n<li>B) Keyword groups<\/li>\n<li>C) Keyword labels<\/li>\n<li>D) Keyword bid strategies<\/li>\n<\/ul>\n<hr \/>\n<p style=\"text-align: center;\">Reporting<\/p>\n<h2>15.) The change history view will only include changes made by individual users in the DS interface.<\/h2>\n<ul>\n<li>A) True<\/li>\n<li>B) False<\/li>\n<\/ul>\n<hr \/>\n<p style=\"text-align: center;\">Reporting<\/p>\n<h2>16.) You can compare year-over-year performance in the performance summary graph.<\/h2>\n<ul>\n<li>A) True<\/li>\n<li>B) False<\/li>\n<\/ul>\n<hr \/>\n<p style=\"text-align: center;\">Reporting<\/p>\n<h2>17.) You must include all child objects (ad groups, keywords, ads) in a campaign report.<\/h2>\n<ul>\n<li>A) True<\/li>\n<li>B) False<\/li>\n<\/ul>\n<hr \/>\n<p style=\"text-align: center;\">Reporting<\/p>\n<h2>18.) The Search queries tab is available for:<\/h2>\n<ul>\n<li>A) Campaigns and ad groups<\/li>\n<li>B) Ad groups and ads<\/li>\n<li>C) Engine accounts and keywords<\/li>\n<li>D) Campaigns and ads<\/li>\n<\/ul>\n<hr \/>\n<p style=\"text-align: center;\">Reporting<\/p>\n<h2>19.) You can view search queries for both AdWords and Bing Ads.<\/h2>\n<ul>\n<li>A) True<\/li>\n<li>B)\u00a0False<\/li>\n<\/ul>\n<hr \/>\n<p style=\"text-align: center;\">Reporting<\/p>\n<h2>20.) Which features allow you to customize the data you analyze in the interface and make up your \u2018view\u2019?<\/h2>\n<ul>\n<li>A) Customize column, filters, segments, date rage<\/li>\n<li>B) Filters, ad groups, keyword labels, date range<\/li>\n<li>C) Keyword labels, date range, bid strategies, destination urls<\/li>\n<li>D) Customize columns, keyword labels, destination urls, filters<\/li>\n<\/ul>\n<hr \/>\n<p style=\"text-align: center;\">Reporting<\/p>\n<h2>21.) To download a report file, make edits, and re-upload to implement changes, you must select which column\u2019s options from the download view?<\/h2>\n<ul>\n<li>A) Currently Visible<\/li>\n<li>B) Editable<\/li>\n<li>C) All Columns<\/li>\n<li>D) Non of the Above<\/li>\n<\/ul>\n<hr \/>\n<p style=\"text-align: center;\">Reporting<\/p>\n<h2>22.) Once you have your chosen statistics and filter, you can download the report by:<\/h2>\n<ul>\n<li>A) Selecting \u201cDownload\u201d directly under the performance graph<\/li>\n<li>B) Selecting \u201cExport\u201d under the campaigns tab<\/li>\n<li>C) Select \u201cView Report\u201d from the reports tab<\/li>\n<li>D) You must view reports on screen, they can not be downloaded<\/li>\n<\/ul>\n<hr \/>\n<p style=\"text-align: center;\">Reporting<\/p>\n<h2>23.) If you run a 30-day report and want to break down each object by week, which time frame would you want to segment by?:<\/h2>\n<ul>\n<li>A) Monthly<\/li>\n<li>B) Weekly<\/li>\n<li>C) Daily<\/li>\n<li>D) Quarterly<\/li>\n<\/ul>\n<hr \/>\n<p style=\"text-align: center;\">Reporting<\/p>\n<h2>24.) When do you select the date range of the report?<\/h2>\n<ul>\n<li>A) When you choose the file format<\/li>\n<li>B) After selecting Download<\/li>\n<li>C) Before selecting the download button<\/li>\n<li>D) After the file has downloaded<\/li>\n<\/ul>\n<hr \/>\n<p style=\"text-align: center;\">Reporting<\/p>\n<h2>25.) From the Search queries tab, you can add terms as negative keywords.<\/h2>\n<ul>\n<li>A) True<\/li>\n<li>B) False<\/li>\n<\/ul>\n<hr \/>\n<p style=\"text-align: center;\">Reporting<\/p>\n<h2>26.) You can view keyword attributes like clickserver urls, landing page urls, and max CPC bid by using what feature?<\/h2>\n<ul>\n<li>A) Filters<\/li>\n<li>B) Segments<\/li>\n<li>C) Customized columns<\/li>\n<li>D) Performance summary graphs<\/li>\n<\/ul>\n<hr \/>\n<p style=\"text-align: center;\">Reporting<\/p>\n<h2>27.) Once you set your filters, columns and segments you can save that custom view to easily return to those settings in the future.<\/h2>\n<ul>\n<li>A) True<\/li>\n<li>B) False<\/li>\n<\/ul>\n<hr \/>\n<p style=\"text-align: center;\">Reporting<\/p>\n<h2>28.) From the Search queries tab, you can add terms as negative keywords.<\/h2>\n<ul>\n<li>A) True<\/li>\n<li>B) False<\/li>\n<\/ul>\n<hr \/>\n<p style=\"text-align: center;\">Bid Management<\/p>\n<h2>29.) By what method can you create a new bid strategy?<\/h2>\n<ul>\n<li>A) Through the interface only<\/li>\n<li>B) Through bulksheet uploads only<\/li>\n<li>C) Through both the interface and bulksheet uploads<\/li>\n<li>D) Non of the above<\/li>\n<\/ul>\n<hr \/>\n<p style=\"text-align: center;\">Bid Management<\/p>\n<h2>30.) How many bid strategies can be set up per engine account?<\/h2>\n<ul>\n<li>A) 1<\/li>\n<li>B) 2<\/li>\n<li>C) 3<\/li>\n<li>D) unlimited<\/li>\n<\/ul>\n<hr \/>\n<p style=\"text-align: center;\">Bid Management<\/p>\n<h2>31.) When creating a weighted conversions bid strategy, you can set individual goals for specific tags and combine CPA goals (as well as ERS goals) in one strategy.<\/h2>\n<ul>\n<li>A) True<\/li>\n<li>B) False<\/li>\n<\/ul>\n<hr \/>\n<p style=\"text-align: center;\">Bid Management<\/p>\n<h2>32.) When a keyword is in a bid strategy, this means that DoubleClick Search is:<\/h2>\n<ul>\n<li>A) Changing campaign daily budgets<\/li>\n<li>B) Increasing the number of keywords in an ad group<\/li>\n<li>C) Adjusting the keyword\u2019s max CPC on the engine to try and achieve the strategy goal<\/li>\n<li>D) Adjusting terms in the ad copy to find best combination of words and phrases.<\/li>\n<\/ul>\n<hr \/>\n<p style=\"text-align: center;\">Bid Management<\/p>\n<h2>33.) You can select a single, or specific group of floodlight activities to include in a CPA bid strategy.<\/h2>\n<ul>\n<li>A) True<\/li>\n<li>B) False<\/li>\n<\/ul>\n<hr \/>\n<p style=\"text-align: center;\">Bid Management<\/p>\n<h2>34.) Which is an example of three KPIs you can target in a DS bid strategy?<\/h2>\n<ul>\n<li>A) Position, Clicks, Transactions<\/li>\n<li>B) Actions, Reach, Clicks<\/li>\n<li>C) Clicks, CPA + Position, Increase Impression Share<\/li>\n<li>D) Reach,\u00a0Weighted conversions, Increase Impression Share<\/li>\n<\/ul>\n<hr \/>\n<p style=\"text-align: center;\">Bid Management<\/p>\n<h2>35.) You can manually override the max cpc bid set by the strategy.<\/h2>\n<ul>\n<li>A) True<\/li>\n<li>B) False<\/li>\n<\/ul>\n<hr \/>\n<p style=\"text-align: center;\">Bid Management<\/p>\n<h2>36.) To get the most clicks possible for $5,000, what KPI and target metric should you select?<\/h2>\n<ul>\n<li>A) Actions, CPA<\/li>\n<li>B) Clicks, ROAS<\/li>\n<li>C) Actions, Monthly Spend<\/li>\n<li>D) Clicks,\u00a0Monthly Spend<\/li>\n<\/ul>\n<hr \/>\n<p style=\"text-align: center;\">Bid Management<\/p>\n<h2>37.) A keyword can be associated with how many bid strategies?<\/h2>\n<ul>\n<li>A) 1<\/li>\n<li>B) 2<\/li>\n<li>C) 3<\/li>\n<li>D) unlimited<\/li>\n<\/ul>\n<hr \/>\n<p style=\"text-align: center;\">Bid Management<\/p>\n<h2>38.) The maximum strategy bid is:<\/h2>\n<ul>\n<li>A) The starting max CPC bid for the keyword<\/li>\n<li>B) The highest bid that helps you reach your strategy goal<\/li>\n<li>C) The maximum bid that DoubleClick Search can increase your max CPC<\/li>\n<li>D) None of the above<\/li>\n<\/ul>\n<hr \/>\n<p style=\"text-align: center;\">Bid Management<\/p>\n<h2>39.) It is recommended to have the same keyword\u00a0in a DS bid strategy and use AdWords Conversion Optimizer at the same time.<\/h2>\n<ul>\n<li>A) True<\/li>\n<li>B) False<\/li>\n<\/ul>\n<hr \/>\n<p style=\"text-align: center;\">Bid Management<\/p>\n<h2>40.) If your KPI is transactions and your target metric is \u2018monthly spend,\u2019 then the strategy will attempt:<\/h2>\n<ul>\n<li>A) To get you the most clicks for your monthly spend<\/li>\n<li>B) To get the best ROAS possible across your keywords<\/li>\n<li>C) To get the most transactions for your monthly spend<\/li>\n<li>D) The get the most high value conversions for your monthly spend<\/li>\n<\/ul>\n<hr \/>\n<p style=\"text-align: center;\">Bid Management<\/p>\n<h2>41.) How many keywords can you have in a bid strategy?<\/h2>\n<ul>\n<li>A) 1,000<\/li>\n<li>B) 5,000<\/li>\n<li>C) 10,000<\/li>\n<li>D) unlimited<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>DoubleClick Search Fundamentals Exam Complete DoubleClick Search Fundamentals Completing DoubleClick Search Fundamentals is the first step if you\u2019re new to search engine marketing and DS. We offer a free online eLearning and Certification, as well as pre-recorded webinars. DoubleClick Search Fundamentals topics include: The benefits of using a search engine management tool Planning and implementing [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[46],"tags":[],"class_list":{"0":"post-3420","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-doubleclick-search-fundamentals","7":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u25b7\u2764\ufe0fDoubleClick Search Fundamentals - Certification Answers<\/title>\n<meta name=\"description\" content=\"Get the answer of \u23e9DoubleClick Search Fundamentals \u2705\u25b7\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.certificationanswers.com\/en\/doubleclick-search-fundamentals\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u25b7\u2764\ufe0fDoubleClick Search Fundamentals - 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