{"id":3423,"date":"2015-06-04T23:52:40","date_gmt":"2015-06-04T23:52:40","guid":{"rendered":"http:\/\/www.certificationanswers.com\/?p=3423"},"modified":"2016-08-27T15:15:17","modified_gmt":"2016-08-27T15:15:17","slug":"doubleclick-adx-for-buyers-fundamentals","status":"publish","type":"post","link":"https:\/\/www.certificationanswers.com\/en\/doubleclick-adx-for-buyers-fundamentals\/","title":{"rendered":"DoubleClick AdX for Buyers Fundamentals"},"content":{"rendered":"<hr \/>\n<p><span style=\"color: #000000;\"><strong>DoubleClick AdX for Buyers Fundamentals Exam<\/strong><\/span><\/p>\n<p><span style=\"color: #000000;\">As more brands adopt programmatic technology, there\u2019s a growing need to train buyers on how they can deliver greater ROI by simplifying their media buying and audience targeting with DoubleClick Ad Exchange. To help buyers take advantage of these new buying opportunities, we\u2019ve launched DoubleClick Ad Exchange eLearning and Certification, a free, self-paced online eLearning and certification that teaches key AdX concepts to new exchange buyers.<\/span><\/p>\n<p><span style=\"color: #000000;\">We recommend that any media buyers, real-time bidders, and developers who plan to buy inventory from AdX, take our fundamentals training to learn AdX, understand our policies, and get an introduction to programmatic media buying and real-time bidding (RTB).<\/span><\/p>\n<p><span style=\"color: #000000;\">The course covers: <\/span><\/p>\n<ul>\n<li><span style=\"color: #000000;\">What the Ad Exchange is and how it works<\/span><\/li>\n<li><span style=\"color: #000000;\">AdX policies and supported creatives<\/span><\/li>\n<li><span style=\"color: #000000;\">How to navigate the user interface<\/span><\/li>\n<li><span style=\"color: #000000;\">Creating campaigns and ad groups<\/span><\/li>\n<li><span style=\"color: #000000;\">An overview of RTB and how to create RTB campaigns<\/span><\/li>\n<li><span style=\"color: #000000;\">How to review, create and report on the different programmatic buying solutions<\/span><\/li>\n<\/ul>\n<p><span style=\"color: #000000;\">AdX Fundamentals also includes a 30-question certification exam, and a score of 80% or greater is required to pass. When you pass, you\u2019ll get a printable certificate of completion.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\">\n<p style=\"text-align: center;\">Ad Exchange Overview<\/p>\n<h2>1.)\u00a0AdX inventory does no include inventory from the Google Display Network (GDN)?<\/h2>\n<ul>\n<li>A) True<\/li>\n<li>B) False<\/li>\n<\/ul>\n<hr \/>\n<p style=\"text-align: center;\">Ad Exchange Overview<\/p>\n<h2>2.) DoubleClick AdX holds an auction.<\/h2>\n<ul>\n<li>A) True<\/li>\n<li>B) False<\/li>\n<\/ul>\n<hr \/>\n<p style=\"text-align: center;\">Ad Exchange Overview<\/p>\n<h2>3.) What are the fundamental reasons to buy on AdX?<\/h2>\n<ul>\n<li>A) Data, reach and technology<\/li>\n<li>B) Reach, technology and keywords<\/li>\n<li>C) Data, CPA buys and technology<\/li>\n<li>D) Reach, technology and text ads<\/li>\n<\/ul>\n<hr \/>\n<p style=\"text-align: center;\">Ad Exchange Overview<\/p>\n<h2>4.) DoubleClick Ad Exchange supports both Sellers and Buyers?<\/h2>\n<ul>\n<li>A) True<\/li>\n<li>B) False<\/li>\n<\/ul>\n<hr \/>\n<p style=\"text-align: center;\">Ad Exchange Overview<\/p>\n<h2>5.) Which of the following buyers are on AdX?<\/h2>\n<ul>\n<li>A) Demand-Side Platforms<\/li>\n<li>B) Tracing Desks<\/li>\n<li>C) Ad Networks<\/li>\n<li>D) All of the above<\/li>\n<\/ul>\n<hr \/>\n<p style=\"text-align: center;\">Ad Exchange Overview<\/p>\n<h2>6.) Which type of ad is available on AdX?<\/h2>\n<ul>\n<li>A) Text ad<\/li>\n<li>B) Wap mobile ad<\/li>\n<li>C) Display and Mobile ads<\/li>\n<li>D) Display, Mobile\u00a0Web, Mobile Apps and Video ads.<\/li>\n<\/ul>\n<hr \/>\n<p style=\"text-align: center;\">Ad Exchange Overview<\/p>\n<h2>7.) How can buyers buy inventory on AdX?<\/h2>\n<ul>\n<li>A) Call an AdX Account Manager<\/li>\n<li>B) AdX User interface (UI)<\/li>\n<li>C) Real-Time Bidding (RTB)<\/li>\n<li>D) AdX User Interface (UI) and Real-Time Bidding (RTB)<\/li>\n<\/ul>\n<hr \/>\n<p style=\"text-align: center;\">Campaign Management<\/p>\n<h2>8.) Campaign daily budget will always spend exactly that amount per day.<\/h2>\n<ul>\n<li>A) True<\/li>\n<li>B) False<\/li>\n<\/ul>\n<hr \/>\n<p style=\"text-align: center;\">Campaign Management<\/p>\n<h2>9.) To review performance reports by placement, click on the display networks tab.<\/h2>\n<ul>\n<li>A) True<\/li>\n<li>B) False<\/li>\n<\/ul>\n<hr \/>\n<p style=\"text-align: center;\">Campaign Management<\/p>\n<h2>10.) In the Devices section, the enhanced campaign is set to show on all devices by default.<\/h2>\n<ul>\n<li>A) True<\/li>\n<li>B) False<\/li>\n<\/ul>\n<hr \/>\n<p style=\"text-align: center;\">Campaign Management<\/p>\n<h2>11.) An AdX account structure is as follows:<\/h2>\n<ul>\n<li>A) Account, Ad Group, Campaign, Targeting &amp; Creatives<\/li>\n<li>B) Account, Campaign, Ad Group, Targeting &amp; Creatives<\/li>\n<li>C) Account, Targeting &amp; Creatives, Ad Group, Campaign<\/li>\n<li>D) Account, Campaign, Targeting &amp; Creatives, Ad Group<\/li>\n<\/ul>\n<hr \/>\n<p style=\"text-align: center;\">Campaign Management<\/p>\n<h2>12.) When do you need to declare a technology vendor?<\/h2>\n<ul>\n<li>A) When the vendor is certified and on the help center non-declarable vendor list<\/li>\n<li>B) When the vendor is certified and on\u00a0the help center declarable vendor list<\/li>\n<li>C) When the vendor is uncertified but approved<\/li>\n<li>D) When the vendor is uncertified and not approved<\/li>\n<\/ul>\n<hr \/>\n<p style=\"text-align: center;\">Campaign Management<\/p>\n<h2>13.) Which of the following is a targeting option?<\/h2>\n<ul>\n<li>A) Placements, topics and account<\/li>\n<li>B) Account, placements and audience buying<\/li>\n<li>C) Placements, topics and audience buying<\/li>\n<li>D) Account, placements and geography<\/li>\n<\/ul>\n<hr \/>\n<p style=\"text-align: center;\">Campaign Management<\/p>\n<h2>14.) What options are possible for audience targeting?<\/h2>\n<ul>\n<li>A) Remarketing or segment lists from DFA or DFP<\/li>\n<li>B) Third party data from data partners<\/li>\n<li>C) Custom combination<\/li>\n<li>D) All of the above<\/li>\n<\/ul>\n<hr \/>\n<p style=\"text-align: center;\">Real-Time Bidding<\/p>\n<h2>15.) A bid response includes the following:<\/h2>\n<ul>\n<li>A) Impression and ad tag<\/li>\n<li>B) Ad tag and bid<\/li>\n<li>C) Impression and bid<\/li>\n<li>D) Ad tag, bid and impression<\/li>\n<\/ul>\n<hr \/>\n<p style=\"text-align: center;\">Real-Time Bidding<\/p>\n<h2>16.) A real-time bidder is software that responds to bid requests at the moment ad inventory becomes available, making\u00a0decisions about the suitability and value of he inventory and sending a bid to compete in the auction.<\/h2>\n<ul>\n<li>A) True<\/li>\n<li>B) False<\/li>\n<\/ul>\n<hr \/>\n<p style=\"text-align: center;\">Real-Time Bidding<\/p>\n<h2>17.) The Creative REST API allows you to submit a creative for pre-approval so that your campaign can start serving on time.<\/h2>\n<ul>\n<li>A) True<\/li>\n<li>B) False<\/li>\n<\/ul>\n<hr \/>\n<p style=\"text-align: center;\">Real-Time Bidding<\/p>\n<h2>18.) The response time\/latency is as follows:<\/h2>\n<ul>\n<li>A) network time + think time, within 100ms<\/li>\n<li>B) think time, within 120ms<\/li>\n<li>C) network time, within 100ms<\/li>\n<li>D)\u00a0think time + inventory request time, within 120ms<\/li>\n<\/ul>\n<hr \/>\n<p style=\"text-align: center;\">Real-Time Bidding<\/p>\n<h2>19.) The Publisher Settings File is a list of exclusions set by AdX sellers that will block bids from winning the auction for their inventory.<\/h2>\n<ul>\n<li>A) True<\/li>\n<li>B) False<\/li>\n<\/ul>\n<hr \/>\n<p style=\"text-align: center;\">Real-Time Bidding<\/p>\n<h2>20.) A buyer can buy from both the UI and RTB.<\/h2>\n<ul>\n<li>A) True<\/li>\n<li>B) False<\/li>\n<\/ul>\n<hr \/>\n<p style=\"text-align: center;\">Real-Time Bidding<\/p>\n<h2>21.) RTB buyers do need to access the UI and create an initial UI pre-targeting campaign.<\/h2>\n<ul>\n<li>A) True<\/li>\n<li>B) False<\/li>\n<\/ul>\n<hr \/>\n<p style=\"text-align: center;\">Real-Time Bidding<\/p>\n<h2>22.) An RTB buyer sends the following to AdX:<\/h2>\n<ul>\n<li>A) Impression<\/li>\n<li>B) Bid request<\/li>\n<li>C) Bid response<\/li>\n<li>D) Present<\/li>\n<\/ul>\n<hr \/>\n<p style=\"text-align: center;\">Programmatic Buying<\/p>\n<h2>23.) A deal passes its end date and both the buyer and seller wish to extend the deal. What needs to happen to accomplish this?<\/h2>\n<ul>\n<li>A) The buyer must set a new end date.<\/li>\n<li>B) The seller must set a new end date.<\/li>\n<li>C) Either the buyer or seller must create a new deal.<\/li>\n<li>D) None of the above.<\/li>\n<\/ul>\n<hr \/>\n<p style=\"text-align: center;\">Programmatic Buying<\/p>\n<h2>24.) A\u00a0Preferred Deal may be created:<\/h2>\n<ul>\n<li>A)\u00a0By the seller in the Deals UI<\/li>\n<li>B) By the buyer in the Deals UI<\/li>\n<li>C) Either the buyer or the seller in the Deals UI<\/li>\n<li>D) None of the above<\/li>\n<\/ul>\n<hr \/>\n<p style=\"text-align: center;\">Programmatic Buying<\/p>\n<h2>25.) A deal is set between a seller and Buyer A on behalf of Advertiser A. If Buyer A bids below the fixed price for Advertiser A, can Buyer A bid on behalf of another advertiser?<\/h2>\n<ul>\n<li>A) True<\/li>\n<li>B) False<\/li>\n<\/ul>\n<hr \/>\n<p style=\"text-align: center;\">Programmatic Buying<\/p>\n<h2>26.) A buyer can offer a seller a private auction.<\/h2>\n<ul>\n<li>A) True<\/li>\n<li>B) False<\/li>\n<\/ul>\n<hr \/>\n<p style=\"text-align: center;\">Programmatic Buying<\/p>\n<h2>27.) A seller can offer a specific slice of inventory to multiple buyers at differing min CPM\u2019s via a private auction.<\/h2>\n<ul>\n<li>A) True<\/li>\n<li>B) False<\/li>\n<\/ul>\n<hr \/>\n<p style=\"text-align: center;\">Programmatic Buying<\/p>\n<h2>28.) A buyer can bid below a preferred deal\u2019s fixed price and still win the impression in the open auction.<\/h2>\n<ul>\n<li>A) True<\/li>\n<li>B) False<\/li>\n<\/ul>\n<hr \/>\n<p style=\"text-align: center;\">Programmatic Buying<\/p>\n<h2>29.) A user can enable email alerts to be sent when they have a Preferred Deal\/Private Auction waiting for approval. This can be set:<\/h2>\n<ul>\n<li>A) In the Settings tab of the Deals UI<\/li>\n<li>B) Via the Deals API<\/li>\n<li>C) by requesting your AdX Account Team set it for you<\/li>\n<li>D) all of the above<\/li>\n<\/ul>\n<hr \/>\n<p style=\"text-align: center;\">Programmatic Buying<\/p>\n<h2>30.) A deal ID is not generated until both the buyer and seller accept a preferred deal or private auction.<\/h2>\n<ul>\n<li>A) True<\/li>\n<li>B) False<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>DoubleClick AdX for Buyers Fundamentals Exam As more brands adopt programmatic technology, there\u2019s a growing need to train buyers on how they can deliver greater ROI by simplifying their media buying and audience targeting with DoubleClick Ad Exchange. To help buyers take advantage of these new buying opportunities, we\u2019ve launched DoubleClick Ad Exchange eLearning and [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[59],"tags":[],"class_list":{"0":"post-3423","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-doubleclick-adx-for-buyers-fundamentals","7":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u25b7\u2764\ufe0fDoubleClick AdX for Buyers Fundamentals - Certification Answers<\/title>\n<meta name=\"description\" content=\"Get the answer of \u23e9DoubleClick AdX for Buyers Fundamentals \u2705\u25b7\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.certificationanswers.com\/en\/doubleclick-adx-for-buyers-fundamentals\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u25b7\u2764\ufe0fDoubleClick AdX for Buyers Fundamentals - 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