{"id":3425,"date":"2017-02-01T23:55:48","date_gmt":"2017-02-01T23:55:48","guid":{"rendered":"http:\/\/www.certificationanswers.com\/?p=3425"},"modified":"2017-02-02T23:36:14","modified_gmt":"2017-02-02T23:36:14","slug":"doubleclick-campaign-manager-fundamentals","status":"publish","type":"post","link":"https:\/\/www.certificationanswers.com\/en\/doubleclick-campaign-manager-fundamentals\/","title":{"rendered":"DoubleClick Campaign Manager Fundamentals Answers"},"content":{"rendered":"<p><span style=\"color: #000000;\"><strong>DoubleClick Campaign Manager Fundamentals Exam Answers<\/strong><\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" title=\"DoubleClick Campaign Manager Fundamentals exam Answers\" src=\"https:\/\/doubleclick-elearning.appspot.com\/static\/images\/dcm_badge.png\" alt=\"DoubleClick Campaign Manager Fundamentals Answers\" width=\"434\" height=\"429\" \/><\/p>\n<p><span style=\"color: #000000;\">DCM Academy is an easy-to-use, self-paced learning path designed to guide DoubleClick Campaign Manager users by role through core Help Center articles and online training material.<\/span><\/p>\n<p><span style=\"color: #000000;\">DCM Academy is for ad traffickers, analysts, and media planners \u2013 guiding them through curated help content and online training, so that you can learn and master DoubleClick Campaign Manager based on how you use the product.<\/span><\/p>\n<p><span style=\"color: #000000;\">DCM Academy covers:<\/span><\/p>\n<ul>\n<li><span style=\"color: #000000;\">Basic information for new users: Just getting started? With the DCM <\/span><\/li>\n<li><span style=\"color: #000000;\">Fundamentals eLearning and Certification, this is your first step toward mastering DoubleClick Campaign Manager.<\/span><\/li>\n<li><span style=\"color: #000000;\">Implementation guide: Learn how to structure your new account or advertiser.<\/span><\/li>\n<li><span style=\"color: #000000;\">QA and troubleshooting: Find out how to address and resolve common issues.<\/span><\/li>\n<li><span style=\"color: #000000;\">Advanced topics: Learn about advanced tracking, Google Tag Manager integration, and more.<\/span><\/li>\n<li><span style=\"color: #000000;\">Rich Media: Get tips and best practices for trafficking DoubleClick Rich Media in your DoubleClick Campaign Manager account.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\">Ad Serving<\/p>\n<p>1.)<\/p>\n<h2>One benefit of using DCM is that traffickers can manage creative assets in one centralized system.<\/h2>\n<ul>\n<li><strong>A) True<\/strong><\/li>\n<li>B) False<\/li>\n<\/ul>\n<p>https:\/\/www.youtube.com\/watch?v=tePsgPyIBx4<\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<p style=\"text-align: center;\">Ad Serving<\/p>\n<p>2.)<\/p>\n<h2>One benefit of using DCM is that traffickers can change creatives rotations without needing to re-send ad tags.<\/h2>\n<ul>\n<li><strong>A) True<\/strong><\/li>\n<li>B) False<\/li>\n<\/ul>\n<hr \/>\n<p style=\"text-align: center;\">Ad Serving<\/p>\n<p>3.)<\/p>\n<h2>What trafficking step is required to make ad tags available for download?<\/h2>\n<ul>\n<li>A) A backup .gif or .jpg needs to be assigned to the placement<\/li>\n<li><strong>B) A default ad needs to be assigned to the placement<\/strong><\/li>\n<li>C) A publisher needs to login in and approve the ad tags<\/li>\n<li>D) A trafficker needs to verify the creative click-through functionality<\/li>\n<\/ul>\n<hr \/>\n<p style=\"text-align: center;\">Ad Serving<\/p>\n<p>4.)<\/p>\n<h2>Standard ad tags can only serve one creative type. What type?<\/h2>\n<ul>\n<li>A) Image files<\/li>\n<li>B) Flash files<\/li>\n<li>C) Rich Media files<\/li>\n<li>D) Interstitials<\/li>\n<\/ul>\n<hr \/>\n<p style=\"text-align: center;\">Ad Serving<\/p>\n<p>5.)<\/p>\n<h2>Which of the following would require sending ad tags to a publisher?<\/h2>\n<ul>\n<li>A) Adding another creative to an ad\u2019s rotation after the campaign has gone live<\/li>\n<li>B) Changing the click-through URL of a creative after the campaign has gone live<\/li>\n<li>C) Creating a new placement after the campaign has gone live<\/li>\n<li>D) Changing the end date of an ad after the campaign has gone live<\/li>\n<\/ul>\n<hr \/>\n<p style=\"text-align: center;\">Creatives<\/p>\n<p>6.)<\/p>\n<h2>Which creative file types CANNOT be uploaded via batch upload?<\/h2>\n<ul>\n<li>A) Image files (.gifs or .jpgs)<\/li>\n<li>B) Flash files (.swfs)<\/li>\n<li>C) HTML5 files (.adz)<\/li>\n<li>D) DoubleClick Rich Media files<\/li>\n<\/ul>\n<hr \/>\n<p style=\"text-align: center;\">Creatives<\/p>\n<p>7.)<\/p>\n<h2>Under which of the following circumstances would a backup image serve?<\/h2>\n<ul>\n<li>A) The user\u2019s browser is not Flash enabled<\/li>\n<li>B) The user does not qualify for any other ads due to targeting restrictions<\/li>\n<li>C) The campaign has reached its end date<\/li>\n<li>D) The impression cap has been reached for the ad<\/li>\n<\/ul>\n<hr \/>\n<p style=\"text-align: center;\">Creatives<\/p>\n<p>8.)<\/p>\n<h2>In a batch upload, DCM will match the correct backup Images with each .swf as long as they follow the same naming convention.<\/h2>\n<ul>\n<li>A) True<\/li>\n<li>B) False<\/li>\n<\/ul>\n<hr \/>\n<p style=\"text-align: center;\">Creatives<\/p>\n<p>9.)<\/p>\n<h2>Creatives uploaded at the campaign level are automatically added to the advertiser-level Creative Library.<\/h2>\n<ul>\n<li>A) True<\/li>\n<li>B) False<\/li>\n<\/ul>\n<hr \/>\n<p style=\"text-align: center;\">Creatives<\/p>\n<p>10.)<\/p>\n<h2>Which two files are required to save a Flash In-Page creative?<\/h2>\n<ul>\n<li>A) The .swf and a default ad<\/li>\n<li>B) The DoubleClick Rich Media file and it\u2019s backup .gif<\/li>\n<li>C) The .swf and its backup .gif or .jpg<\/li>\n<li>D) The .swf and the Flash file<\/li>\n<\/ul>\n<hr \/>\n<p style=\"text-align: center;\">Creatives<\/p>\n<p>11.)<\/p>\n<h2>How are default ads created?<\/h2>\n<ul>\n<li>A) Automatically, as soon as a trafficker adds an image creative at the campaign level<\/li>\n<li>B) Automatically, as soon as a trafficker adds an image creative at the advertiser level<\/li>\n<li>C) Automatically, as soon as the creative batch uploader matches the .gif or .jpg with the swf at any level<\/li>\n<li>D) Manually, as soon as a trafficker matches the the .gif or .jpg with the swf at the campaign level<\/li>\n<\/ul>\n<hr \/>\n<p style=\"text-align: center;\">Creatives<\/p>\n<p style=\"text-align: left;\">12.)<\/p>\n<h2 style=\"text-align: left;\">Under which of the following circumstances would a default ad serve?<\/h2>\n<ul>\n<li>A) An ad\u2019s end date has passed (with \u2018Hard Cutoff\u2019 checked), and no other ads are active<\/li>\n<li>B) The user falls outside of the targeted region of any ads assigned to a placement<\/li>\n<li>C) The user doesn\u2019t have the most updated version of Flash<\/li>\n<li>D) A or B<\/li>\n<\/ul>\n<hr \/>\n<p style=\"text-align: center;\">Trafficking<\/p>\n<p>13.)<\/p>\n<h2>The ad start date specifies when the ad will start serving.<\/h2>\n<ul>\n<li>A) True<\/li>\n<li>B) False<\/li>\n<\/ul>\n<hr \/>\n<p style=\"text-align: center;\">Trafficking<\/p>\n<p>14.)<\/p>\n<h2>From top to bottom, the hierarchy in DCM is as follows:<\/h2>\n<ul>\n<li>A) Account, Advertiser, Campaign, Ads<\/li>\n<li>B) Campaign, Account, Advertiser, Ads<\/li>\n<li>C) Campaign, Advertiser, Ads, Account<\/li>\n<li>D) Ads, Campaign, Advertiser, Account<\/li>\n<\/ul>\n<hr \/>\n<p style=\"text-align: center;\">Trafficking<\/p>\n<p>15.)<\/p>\n<h2>How do you ensure that your ads stops serving on a given date?<\/h2>\n<ul>\n<li>A) Choose \u201chard cut-off\u201d when creating your ads<\/li>\n<li>B) Choose the same end date at both the placement and ad level<\/li>\n<li>C) Set a frequency cap when creating your ads<\/li>\n<li>D) Enable \u2018cap costs\u2019 at the placement level to stop the tag from serving all ads<\/li>\n<\/ul>\n<hr \/>\n<p style=\"text-align: center;\">Trafficking<\/p>\n<p>16.)<\/p>\n<h2>Assigning creatives to placements directly from the Assignments button will automatically create ads.<\/h2>\n<ul>\n<li>A) True<\/li>\n<li>B) False<\/li>\n<\/ul>\n<hr \/>\n<p style=\"text-align: center;\">Trafficking<\/p>\n<p>17.)<\/p>\n<h2>Adding media cost information at the placement level will allow you to report on media cost in DCM.<\/h2>\n<ul>\n<li>A) True<\/li>\n<li>B) False<\/li>\n<\/ul>\n<hr \/>\n<p style=\"text-align: center;\">Trafficking<\/p>\n<p>18.)<\/p>\n<h2>A minimum delivery percentage is required when using the \u201cOptimized\u201d creative rotation method.<\/h2>\n<ul>\n<li>A) True<\/li>\n<li>B) False<\/li>\n<\/ul>\n<hr \/>\n<p style=\"text-align: center;\">Trafficking<\/p>\n<p>19.)<\/p>\n<h2>Which ad property ensures a user only sees your ad a certain number of times within a given timeframe.<\/h2>\n<ul>\n<li>A) Impression ratio<\/li>\n<li>B) Frequency cap<\/li>\n<li>C) Best performing<\/li>\n<li>D) Hard cut-off<\/li>\n<\/ul>\n<hr \/>\n<p style=\"text-align: center;\">Trafficking<\/p>\n<p>20.)<\/p>\n<h2>Which of the following can you edit directly in the trafficking workflow?<\/h2>\n<ul>\n<li>A) Lookback window<\/li>\n<li>B) Placement start and end dates<\/li>\n<li>C) Geo-targeting<\/li>\n<li>D) Campaign start and end dates<\/li>\n<\/ul>\n<hr \/>\n<p style=\"text-align: center;\">Trafficking<\/p>\n<p>21.)<\/p>\n<h2>What determines the number of default ads required for a campaign?<\/h2>\n<ul>\n<li>A) The number of publishers<\/li>\n<li>B) The number of placement sizes<\/li>\n<li>C) The number of geographic regions<\/li>\n<li>D) The number of creatives<\/li>\n<\/ul>\n<hr \/>\n<p style=\"text-align: center;\">Trafficking<\/p>\n<p>22.)<\/p>\n<h2>Placements sold as a group that will serve together on one page are known as:<\/h2>\n<ul>\n<li>A) Hurdle<\/li>\n<li>B) Roadblock<\/li>\n<li>C) Package<\/li>\n<li>D) Batch<\/li>\n<\/ul>\n<hr \/>\n<p style=\"text-align: center;\">Trafficking<\/p>\n<p>23.)<\/p>\n<h2>Which creatives rotation method would cause DCM to optimize the rotation based on conversion activity?<\/h2>\n<ul>\n<li>A) Custom<\/li>\n<li>B) Sequential<\/li>\n<li>C) Optimized<\/li>\n<li>D) Click-Through Rate<\/li>\n<\/ul>\n<hr \/>\n<p style=\"text-align: center;\">Trafficking<\/p>\n<p>24.)<\/p>\n<h2>Which creative rotation method would cause DCM to optimize the rotation based on conversion activity?<\/h2>\n<ul>\n<li>A) Custom<\/li>\n<li>B) Sequential<\/li>\n<li>C) Optimized<\/li>\n<li>D) Click-Through Rate<\/li>\n<\/ul>\n<hr \/>\n<p style=\"text-align: center;\">Trafficking<\/p>\n<p>25.)<\/p>\n<h2>Which of these formats is NOT a placement compatibility?<\/h2>\n<ul>\n<li>A) In-page<\/li>\n<li>B) In-app<\/li>\n<li>C) Rich Media<\/li>\n<li>D) In-Stream video<\/li>\n<\/ul>\n<hr \/>\n<p style=\"text-align: center;\">Trafficking<\/p>\n<p>26.)<\/p>\n<h2>Which creatives are compatible with an in-app compatibility type?<\/h2>\n<ul>\n<li>A) Flash<\/li>\n<li>B) Flash &amp; Image<\/li>\n<li>C) Images<\/li>\n<li>D) Images &amp; HTML5<\/li>\n<\/ul>\n<hr \/>\n<p style=\"text-align: center;\">Best Practices<\/p>\n<p>27.)<\/p>\n<h2>To prevent duplication of sites, where is the last place to search for a site when creating a placement?<\/h2>\n<ul>\n<li>A) Site Directory<\/li>\n<li>B) Publisher Directory<\/li>\n<li>C) Campaign<\/li>\n<li>D) Current account<\/li>\n<\/ul>\n<hr \/>\n<p style=\"text-align: center;\">Best Practices<\/p>\n<p>28.)<\/p>\n<h2>When geo-targeting an ad, what setting should be adjusted to ensure that users who qualify always receive the geo-targeted ad?<\/h2>\n<ul>\n<li>A) Nothing, DCM will automatically select the most geographically specific ad for each user<\/li>\n<li>B) Nothing, DCM does not support geo-targeting<\/li>\n<li>C) Increase the impression ratio of the geo-targeted ad, so DCM will automatically serve it at a higher rate<\/li>\n<li>D) Increase the priority of the geo-targeted ad, so DCM will automatically try to serve it for anyone who qualifies<\/li>\n<\/ul>\n<hr \/>\n<p style=\"text-align: center;\">Reporting<\/p>\n<p>29.)<\/p>\n<h2>You use the Verification tab in DCM Reporting to see what types of content your ads served against.<\/h2>\n<ul>\n<li>A) True<\/li>\n<li>B) False<\/li>\n<\/ul>\n<hr \/>\n<p style=\"text-align: center;\">Reporting<\/p>\n<p>30.)<\/p>\n<h2>Attributed interaction and the first interaction are the same.<\/h2>\n<ul>\n<li>A) True<\/li>\n<li>B) False<\/li>\n<\/ul>\n<hr \/>\n<p style=\"text-align: center;\">Reporting<\/p>\n<p>31.)<\/p>\n<h2>All impression data is automatically available to be broken out by geography in DCM Reporting.<\/h2>\n<ul>\n<li>A) True<\/li>\n<li>B) False<\/li>\n<\/ul>\n<hr \/>\n<p style=\"text-align: center;\">Reporting<\/p>\n<p>32.)<\/p>\n<h2>Path Length reports show how many conversions and how much revenue were generated by users who viewed or clicked on your ads a given number of times.<\/h2>\n<ul>\n<li>A) True<\/li>\n<li>B) False<\/li>\n<\/ul>\n<hr \/>\n<p style=\"text-align: center;\">Reporting<\/p>\n<p>33.)<\/p>\n<h2>A Standard report in DCM Reporting includes all of the following except:<\/h2>\n<ul>\n<li>A) Impressions<\/li>\n<li>B) Reach<\/li>\n<li>C) Clicks<\/li>\n<li>D) Conversions<\/li>\n<\/ul>\n<hr \/>\n<p style=\"text-align: center;\">Reporting<\/p>\n<p>34.)<\/p>\n<h2>Reach reports provide:<\/h2>\n<ul>\n<li>A) Clicks<\/li>\n<li>B) Conversion rate<\/li>\n<li>C) Number of unique users your campaigns reached over a period of time<\/li>\n<li>D) Total impressions served by your campaign over time<\/li>\n<\/ul>\n<hr \/>\n<p style=\"text-align: center;\">Conversion Tracking<\/p>\n<p>35.)<\/p>\n<h2>How does a Unique Floodlight Counter tag count conversion activities?<\/h2>\n<ul>\n<li>A) A user is only counted once per day<\/li>\n<li>B) A user is only counted once per session<\/li>\n<li>C) A user is only counted once per 48 hours<\/li>\n<li>D) A user is only counted once per lookback window<\/li>\n<\/ul>\n<hr \/>\n<p style=\"text-align: center;\">Conversion Tracking<\/p>\n<p>36.)<\/p>\n<h2>Floodlight tags that have Dynamic Tags enabled will allow DCM to dynamically serve publisher tags<\/h2>\n<ul>\n<li>A) True<\/li>\n<li>B) False<\/li>\n<\/ul>\n<hr \/>\n<p style=\"text-align: center;\">Conversion Tracking<\/p>\n<p>37.)<\/p>\n<h2>Custom Floodlight variables are entered on the Floodlight Activities tab.<\/h2>\n<ul>\n<li>A) True<\/li>\n<li>B) False<\/li>\n<\/ul>\n<hr \/>\n<p style=\"text-align: center;\">Conversion Tracking<\/p>\n<p>38.)<\/p>\n<h2>How does DCM track conversion activities on an advertiser\u2019s site?<\/h2>\n<ul>\n<li>A) Floodlight tags<\/li>\n<li>B) Remarketing tags<\/li>\n<li>C) Ad tags<\/li>\n<li>D) 1\u00d71 impression trackers<\/li>\n<\/ul>\n<hr \/>\n<p style=\"text-align: center;\">Conversion Tracking<\/p>\n<p>39.)<\/p>\n<h2>Tags placed in the \u2018Publisher\u2019 section of the Dynamic Tags field will fire under what conditions?<\/h2>\n<ul>\n<li>A) Every time the publisher is paying a Dynamic CPM<\/li>\n<li>B) Every time the last click or impression comes from that publisher<\/li>\n<li>C) Every time the Floodlight tag fires<\/li>\n<li>D) Every time a conversion occurs<\/li>\n<\/ul>\n<hr \/>\n<p style=\"text-align: center;\">Conversion Tracking<\/p>\n<p>40.)<\/p>\n<h2>Under which of the following conditions will tags placed in the \u2018Default\u2019 section of the Dynamic Tags field fire?<\/h2>\n<ul>\n<li>A) Every time the publisher is paying a Dynamic CPM<\/li>\n<li>B) Every time the publisher gets credit for generating the post-click conversion<\/li>\n<li>C) Every time the Floodlight tag fires<\/li>\n<li>D) Every time a conversion occurs<\/li>\n<\/ul>\n<hr \/>\n<p style=\"text-align: center;\">Conversion Tracking<\/p>\n<p>41.)<\/p>\n<h2>Custom Floodlight variables are a requirement.<\/h2>\n<ul>\n<li>A) True<\/li>\n<li>B) False<\/li>\n<\/ul>\n<hr \/>\n<p style=\"text-align: center;\">Click Trackers<\/p>\n<p>42.)<\/p>\n<h2>You use click trackers to track impression.<\/h2>\n<ul>\n<li>A) True<\/li>\n<li>B) False<\/li>\n<\/ul>\n<hr \/>\n<p style=\"text-align: center;\">Click Trackers<\/p>\n<p>43.)<\/p>\n<h2>Which of the following would successfully change the destination URL of a static click tracker?<\/h2>\n<ul>\n<li>A) Updating the landing page in the static click tracker ad and resending the tag<\/li>\n<li>B) Updating the landing page and green-lighting the ad<\/li>\n<li>C) Updating the code in the tags tab<\/li>\n<li>D) Updating the URL in the campaign Properties<\/li>\n<\/ul>\n<hr \/>\n<p style=\"text-align: center;\">Click Trackers<\/p>\n<p>44.)<\/p>\n<h2>You use click trackers to track impressions.<\/h2>\n<ul>\n<li>A) True<\/li>\n<li>B) False<\/li>\n<\/ul>\n<hr \/>\n<p style=\"text-align: center;\">Click Trackers<\/p>\n<p>45.)<\/p>\n<h2>Which of the following would successfully change the destination URL of a dynamic click tracker?<\/h2>\n<ul>\n<li>A) Updating the landing page on the publisher page<\/li>\n<li>B) Updating the code in the tags<\/li>\n<li>C) Updating the URL in the \u201ccreative\u2019s properties\u201d<\/li>\n<li>D) Updating the landing page in the dynamic click tracker ad and click \u201cSave\u201d<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Trafficking <\/span><\/p>\n<h2>Which creatives are compatible with a Display compatibility type?<\/h2>\n<p style=\"padding-left: 30px;\"><span style=\"font-weight: 400;\">A) Rich Media peel-down<\/span><\/p>\n<p style=\"padding-left: 30px;\">B) Image &amp; HTML5<\/p>\n<p style=\"padding-left: 30px;\"><span style=\"font-weight: 400;\">C) Custom Intersitial <\/span><\/p>\n<p style=\"padding-left: 30px;\"><span style=\"font-weight: 400;\">D) In-stream video<\/span><\/p>\n<p>https:\/\/www.youtube.com\/playlist?list=PLs5Phz-k2g8jUXeZALK8e2zxfefk28F5g<\/p>\n<p>&nbsp;<\/p>\n<div style=\"text-align: center;\"><a class=\"button\" href=\"http:\/\/www.certificationanswers.com\/en\/exams-answers\/#ert_pane1-6\" rel=\"nofollow\">Download the Answers<\/a><\/div>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>DoubleClick Campaign Manager Fundamentals Exam Answers DCM Academy is an easy-to-use, self-paced learning path designed to guide DoubleClick Campaign Manager users by role through core Help Center articles and online training material. DCM Academy is for ad traffickers, analysts, and media planners \u2013 guiding them through curated help content and online training, so that you [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[60],"tags":[],"class_list":{"0":"post-3425","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-doubleclick-campaign-manager-fundamentals","7":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u25b7\u2764\ufe0fDoubleClick Campaign Manager Fundamentals Answers - Certification Answers<\/title>\n<meta name=\"description\" content=\"Get the answer of \u23e9DoubleClick Campaign Manager Fundamentals Answers \u2705\u25b7\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.certificationanswers.com\/en\/doubleclick-campaign-manager-fundamentals\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u25b7\u2764\ufe0fDoubleClick Campaign Manager Fundamentals Answers - 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