{"id":34257,"date":"2018-12-29T10:55:22","date_gmt":"2018-12-29T10:55:22","guid":{"rendered":"https:\/\/www.certificationanswers.com\/?p=34257"},"modified":"2018-12-30T11:35:40","modified_gmt":"2018-12-30T11:35:40","slug":"you-have-one-goal-for-your-email-and-your-cta-should-drive-the-reader-toward-that-goal-in-addition-to-your-cta-button-how-else-can-you-link-to-your-cta","status":"publish","type":"post","link":"https:\/\/www.certificationanswers.com\/en\/you-have-one-goal-for-your-email-and-your-cta-should-drive-the-reader-toward-that-goal-in-addition-to-your-cta-button-how-else-can-you-link-to-your-cta\/","title":{"rendered":"You have one goal for your email, and your CTA should drive the reader toward that goal. In addition to your CTA button, how else can you link to your CTA?"},"content":{"rendered":"<p>You have one goal for your email, and your CTA should drive the reader toward that goal. In addition to your CTA button, how else can you link to your CTA?<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>By hyperlinking appropriate copy<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li>By editing alt-text<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li>By linking images to your offer<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li><span style=\"color: #008000;\"><strong>All of the above<\/strong><\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>You have one goal for your email, and your CTA should drive the reader toward that goal. In addition to your CTA button, how else can you link to your CTA? &nbsp; By hyperlinking appropriate copy &nbsp; By editing alt-text &nbsp; By linking images to your offer &nbsp; All of the above &nbsp;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[57],"tags":[],"class_list":{"0":"post-34257","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-hubspot-email-marketing-certification","7":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u25b7\u2764\ufe0fYou have one goal for your email, and your CTA should drive the reader toward that goal. 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