{"id":3427,"date":"2015-06-04T23:59:05","date_gmt":"2015-06-04T23:59:05","guid":{"rendered":"http:\/\/www.certificationanswers.com\/?p=3427"},"modified":"2017-01-10T15:17:46","modified_gmt":"2017-01-10T15:17:46","slug":"doubleclick-rich-media-fundamentals-exam","status":"publish","type":"post","link":"https:\/\/www.certificationanswers.com\/en\/doubleclick-rich-media-fundamentals-exam\/","title":{"rendered":"DoubleClick Rich Media Fundamentals Exam Answers"},"content":{"rendered":"<p><span style=\"color: #000000;\">DoubleClick Rich Media Fundamentals Exam<\/span><\/p>\n<p><span style=\"color: #000000;\">DRM Fundamentals training is an interactive online eLearning designed to help new users manage rich media creatives. The course covers:<\/span><\/p>\n<ul>\n<li><span style=\"color: #000000;\">An overview of Rich Media<\/span><\/li>\n<li><span style=\"color: #000000;\">An overview of the DoubleClick Studio workflow<\/span><\/li>\n<li><span style=\"color: #000000;\">HTML5 Rich Media<\/span><\/li>\n<li><span style=\"color: #000000;\">Dynamic creatives<\/span><\/li>\n<li><span style=\"color: #000000;\">Resolving common live issues<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" title=\"DoubleClick Rich Media Fundamentals Exam Answers\" src=\"https:\/\/doubleclick-elearning.appspot.com\/static\/images\/drm_badge.png\" width=\"434\" height=\"429\" \/><\/p>\n<hr \/>\n<p style=\"text-align: center;\">Intro to Rich Media<\/p>\n<h2>1.) Choose the correct order for creating rich media creatives.<\/h2>\n<ul>\n<li>A) HTML5 Development, QA, Studio Upload, Trafficking<\/li>\n<li>B) HTML5 Development, Studio Upload, QA, Trafficking<\/li>\n<li>C) Studio Upload, HTML5 Development, Trafficking, QA<\/li>\n<li>D) Trafficking, Studio Upload, QA, HTML5 Development<\/li>\n<\/ul>\n<hr \/>\n<p style=\"text-align: center;\">Intro to Rich Media<\/p>\n<h2>2.) In a typical Rich Media campaign, which DoubleClick product would traffickers work with the most?<\/h2>\n<ul>\n<li>A) DCM<\/li>\n<li>B) DFP<\/li>\n<li>C) Studio<\/li>\n<li>D) All of the listed answers are correct<\/li>\n<\/ul>\n<hr \/>\n<p style=\"text-align: center;\">Intro to Rich Media<\/p>\n<h2>3.) What is the format for mobile ads displayed in an app?<\/h2>\n<ul>\n<li>A) Mobile In-App<\/li>\n<li>B) Mobile InStream<\/li>\n<li>C) Mobile Web<\/li>\n<li>D) Mobile Expanding<\/li>\n<\/ul>\n<hr \/>\n<p style=\"text-align: center;\">Intro to Rich Media<\/p>\n<h2>4.) What is the primary role of the QA team?<\/h2>\n<ul>\n<li>A) To test how ads display on publisher sites<\/li>\n<li>B) To troubleshoot live issues<\/li>\n<li>C) To test that ads function properly and meet site specs<\/li>\n<li>D) To assist with the development of RM creatives<\/li>\n<\/ul>\n<hr \/>\n<p style=\"text-align: center;\">Intro to Rich Media<\/p>\n<h2>5.) In a typical Rich Media campaign, which product would creative agencies work with most?<\/h2>\n<ul>\n<li>A) DCM<\/li>\n<li>B) DFP<\/li>\n<li>C) Studio<\/li>\n<li>D) AdX<\/li>\n<\/ul>\n<hr \/>\n<p style=\"text-align: center;\">Intro to Rich Media<\/p>\n<h2>6.) Creatives that serve together on one publisher web page are known as a:<\/h2>\n<ul>\n<li>A) Batch<\/li>\n<li>B) Package<\/li>\n<li>C) Roadblock<\/li>\n<li>D) Hurdle<\/li>\n<\/ul>\n<hr \/>\n<p style=\"text-align: center;\">Intro to Rich Media<\/p>\n<h2>7.) HTML5 ads can be built for both desktop and mobile.<\/h2>\n<ul>\n<li>A) True<\/li>\n<li>B) False<\/li>\n<\/ul>\n<hr \/>\n<p style=\"text-align: center;\">Intro to Rich Media<\/p>\n<h2>8.) Who is typically responsible for planning campaigns, buying media, trafficking ads, and performing campaign analysis?<\/h2>\n<ul>\n<li>A) Advertiser<\/li>\n<li>B) Creative Agency<\/li>\n<li>C) Media Agency<\/li>\n<li>D) Publisher<\/li>\n<\/ul>\n<hr \/>\n<p style=\"text-align: center;\">Intro to Rich Media<\/p>\n<h2>9.) When a video advertisement is served into a video player that is part of a publisher website, which ad format is used?<\/h2>\n<ul>\n<li>A) Video player advanced<\/li>\n<li>B) YVA<\/li>\n<li>C) In-Stream<\/li>\n<li>D) Video Player<\/li>\n<\/ul>\n<hr \/>\n<p style=\"text-align: center;\">Intro to Rich Media<\/p>\n<h2>10.) Which of the following is an example of a custom reporting metric?<\/h2>\n<ul>\n<li>A) Impression<\/li>\n<li>B) Interaction<\/li>\n<li>C) Display Time<\/li>\n<li>D) Exit<\/li>\n<\/ul>\n<hr \/>\n<p style=\"text-align: center;\">Studio<\/p>\n<h2>11.) Which of the following represents the correct hierarchy for a Studio account?<\/h2>\n<ul>\n<li>A) Account, Creatives, Advertiser, Campaign<\/li>\n<li>B) Advertiser, Account, Creatives, Campaign<\/li>\n<li>C) Account, Advertiser, Campaign, Creatives<\/li>\n<li>D) Creatives, Account, Campaign, Advertiser<\/li>\n<\/ul>\n<hr \/>\n<p style=\"text-align: center;\">Studio<\/p>\n<h2>12.) In the preview tab, the __________ lets you see which events from the creative fire and get logged for reporting.<\/h2>\n<ul>\n<li>A) Preview tool<\/li>\n<li>B) Events tab<\/li>\n<li>C) Association<\/li>\n<li>D) Output console<\/li>\n<\/ul>\n<hr \/>\n<p style=\"text-align: center;\">Studio<\/p>\n<h2>13.) You can preview HTML5 ads in Studio:<\/h2>\n<ul>\n<li>A) On your desktop in a frame that changes based on the target device of your selection.<\/li>\n<li>B) On your mobile device by scanning a QR code.<\/li>\n<li>C) On your mobile device by pushing a URL to the Google Ad Showcase application.<\/li>\n<li>D) All of the listed answers are correct.<\/li>\n<\/ul>\n<hr \/>\n<p style=\"text-align: center;\">Studio<\/p>\n<h2>14.) Select the correct order when building creatives with Studio components<\/h2>\n<ul>\n<li>A) First upload creative files to Studio first, then add components in HTML5.<\/li>\n<li>B) First add components in HTML5, then upload to Studio<\/li>\n<li>C) First traffic creatives in DCM, then add Studio components<\/li>\n<li>D) First add components in HTML5, then upload to DCM<\/li>\n<\/ul>\n<hr \/>\n<p style=\"text-align: center;\">Studio<\/p>\n<h2>15.) Custom tracking events:<\/h2>\n<ul>\n<li>A) Are limited to 50 custom events per creative to track and report<\/li>\n<li>B) Must be coded into the HTML5 files before it\u2019s uploaded to Studio<\/li>\n<li>C) Must be uploaded to Studio before it\u2019s coded into the HTML5 files<\/li>\n<li>D) Are automatically included when you add the Enabler component<\/li>\n<\/ul>\n<hr \/>\n<p style=\"text-align: center;\">Studio<\/p>\n<h2>16.) ___, ____, and _____ are custom metrics and are not included automatically by adding the Enabler component.<\/h2>\n<ul>\n<li>A) Clicks, Average display time, Average interaction time<\/li>\n<li>B) Expansions, Rich Media impressions, Interaction rate<\/li>\n<li>C) Video completions, Video mutes, Video plays<\/li>\n<li>D) Counters, Timers, Exits<\/li>\n<\/ul>\n<hr \/>\n<p style=\"text-align: center;\">Studio<\/p>\n<h2>17.) Which file type isn\u2019t supported by Studio?<\/h2>\n<ul>\n<li>A) TXT<\/li>\n<li>B) JPG<\/li>\n<li>C) GIF<\/li>\n<li>D) FLA<\/li>\n<\/ul>\n<hr \/>\n<p style=\"text-align: center;\">Studio<\/p>\n<h2>18.) Which of the following Studio components is required?<\/h2>\n<ul>\n<li>A) Expanding component<\/li>\n<li>B) Enabler component<\/li>\n<li>C) Local connect component<\/li>\n<li>D) Video player component<\/li>\n<\/ul>\n<hr \/>\n<p style=\"text-align: center;\">Studio<\/p>\n<h2>19.) Fill in the blank: Standard metrics come from __________.<\/h2>\n<ul>\n<li>A) Tracking pixel<\/li>\n<li>B) Studio components<\/li>\n<li>C) Custom event tracking code<\/li>\n<li>D) Video Player Component<\/li>\n<\/ul>\n<hr \/>\n<p style=\"text-align: center;\">Studio<\/p>\n<h2>20.) Which of these tools are not used for building HTML5 ads?<\/h2>\n<ul>\n<li>A) Google Translator Toolkit<\/li>\n<li>B) Google Web Designer<\/li>\n<li>C) Text editor<\/li>\n<li>D) Adobe Edge Animate<\/li>\n<\/ul>\n<hr \/>\n<p style=\"text-align: center;\">Studio<\/p>\n<h2>21.) Making an Association in Studio links a Studio advertiser account to a DCM advertiser account so creatives may be sent for ___.<\/h2>\n<ul>\n<li>A) Trafficking<\/li>\n<li>B) QA<\/li>\n<li>C) Video production<\/li>\n<li>D) HTML5 development<\/li>\n<\/ul>\n<hr \/>\n<p style=\"text-align: center;\">Live Issues<\/p>\n<h2>22.) Live issues are unwanted behaviors that affect DoubleClick Rich Media ads when they\u2019re placed on test pages or when the ads are live on sites. They can be caused by:<\/h2>\n<ul>\n<li>A) Trafficking mistakes<\/li>\n<li>B) Conflict between site code and an ad tag<\/li>\n<li>C) Mistakes made in the development of an ad<\/li>\n<li>D) All of the listed answers are correct.<\/li>\n<\/ul>\n<hr \/>\n<p style=\"text-align: center;\">Dynamic Creative<\/p>\n<h2>23.) Which of the following allows you to edit values in an ad after it\u2019s live and see the update in minutes?<\/h2>\n<ul>\n<li>A) Dynamic Creative<\/li>\n<li>B) Studio<\/li>\n<li>C) DCM<\/li>\n<li>D) HTML5<\/li>\n<\/ul>\n<hr \/>\n<p style=\"text-align: center;\">Dynamic Creative<\/p>\n<h2>24.) To add new profile fields to your dynamic creative after the ad has trafficked, you need to:<\/h2>\n<ul>\n<li>A) Update the creative and re-upload it to Studio.<\/li>\n<li>B) Make changes to your creative in DCM.<\/li>\n<li>C) Make the changes in a profile draft and publish the new profile fields.<\/li>\n<li>D) Create a new profile in Studio.<\/li>\n<\/ul>\n<hr \/>\n<p style=\"text-align: center;\">Dynamic Creative<\/p>\n<h2>25.) If you want to show users ads in different languages based on their geolocation, you need to:<\/h2>\n<ul>\n<li>A) Set up a separate profile for each language<\/li>\n<li>B) Set up a feed with different language data<\/li>\n<li>C) Set up a separate feed for each language<\/li>\n<li>D) Set up a profile field with different language data<\/li>\n<\/ul>\n<hr \/>\n<p style=\"text-align: center;\">Trafficking<\/p>\n<h2>26.) Rich Media ads are usually exported as:<\/h2>\n<ul>\n<li>A) Iframe or click-tracker tags<\/li>\n<li>B) Click-tracker tags<\/li>\n<li>C) Internal redirect tags or JavaScript\/standard tags<\/li>\n<li>D) Click-tracker or standard tags<\/li>\n<\/ul>\n<hr \/>\n<p style=\"text-align: center;\">Trafficking<\/p>\n<h2>27.) Mobile Rich Media ads are served in DCM as:<\/h2>\n<ul>\n<li>A) In-page placements<\/li>\n<li>B) In-Stream placements<\/li>\n<li>C) Interstitial placements<\/li>\n<li>D) Mobile placements<\/li>\n<\/ul>\n<hr \/>\n<p style=\"text-align: center;\">Trafficking<\/p>\n<h2>28.) You will automatically see all standard and custom metrics included in your ads in DCM Reporting.<\/h2>\n<ul>\n<li>A) True<\/li>\n<li>B) False<\/li>\n<\/ul>\n<hr \/>\n<p style=\"text-align: center;\">Trafficking<\/p>\n<h2>29.) Once an association has been made with Studio and the creatives have passed QA, Rich Media creatives are automatically pushed into the:<\/h2>\n<ul>\n<li>A) Publisher\u2019s website.<\/li>\n<li>B) DCM or DFP advertiser-level creative library.<\/li>\n<li>C) Trafficker\u2019s email.<\/li>\n<li>D) DCM or DFP campaign-level creative library.<\/li>\n<\/ul>\n<hr \/>\n<p style=\"text-align: center;\">Trafficking<\/p>\n<h2>30.) DoubleClick Campaign Manager (DCM) is a tool used for:<\/h2>\n<ul>\n<li>A) Creative agencies to build Rich Media creatives.<\/li>\n<li>B) Advertisers and Media Agencies to traffic creatives to publisher websites, control the serving of creatives, and get detailed reporting.<\/li>\n<li>C) Quality Assurance teams to test that ads function properly and meet site specs.<\/li>\n<li>D) Advertisers and Media Agencies to buy inventory from publisher websites.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Intro to Rich Media<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Studio&#8217;s In-page,Floating, and Expanding formats can be served to:<\/span><\/h2>\n<ol>\n<li><span style=\"font-weight: 400;\">A) Desktop and Mobile Web <\/span><\/li>\n<li><span style=\"font-weight: 400;\">B) Desktop only <\/span><\/li>\n<li><span style=\"font-weight: 400;\">C) Mobile Web and Mobile In-app <\/span><\/li>\n<li><span style=\"font-weight: 400;\">D) Desktop, Mobile Web and Mobile In-app<\/span><\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Studio<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">Which of the following can you do on the events tab in the Studio UI?<\/span><\/h2>\n<ol>\n<li><span style=\"font-weight: 400;\">A) Edit the names of exits, counters, and timers <\/span><\/li>\n<li><span style=\"font-weight: 400;\">B) Edit the destination URLs for exits<\/span><\/li>\n<li><b>C) Both a and b <\/b><\/li>\n<\/ol>\n<p style=\"padding-left: 30px;\"><span style=\"font-weight: 400;\">D) You can&#8217;t edit things on the events tab, you can only see if custom tracking has been added to the unit<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>DoubleClick Rich Media Fundamentals Exam DRM Fundamentals training is an interactive online eLearning designed to help new users manage rich media creatives. The course covers: An overview of Rich Media An overview of the DoubleClick Studio workflow HTML5 Rich Media Dynamic creatives Resolving common live issues Intro to Rich Media 1.) Choose the correct order [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[61],"tags":[],"class_list":{"0":"post-3427","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-doubleclick-rich-media-fundamentals-exam","7":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u25b7\u2764\ufe0fDoubleClick Rich Media Fundamentals Exam Answers - Certification Answers<\/title>\n<meta name=\"description\" content=\"Get the answer of \u23e9DoubleClick Rich Media Fundamentals Exam Answers \u2705\u25b7\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.certificationanswers.com\/en\/doubleclick-rich-media-fundamentals-exam\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u25b7\u2764\ufe0fDoubleClick Rich Media Fundamentals Exam Answers - 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