{"id":34574,"date":"2019-01-01T15:38:12","date_gmt":"2019-01-01T15:38:12","guid":{"rendered":"https:\/\/www.certificationanswers.com\/?p=34574"},"modified":"2019-01-02T12:16:39","modified_gmt":"2019-01-02T12:16:39","slug":"what-feature-is-required-to-track-customer-search-terms-on-a-website","status":"publish","type":"post","link":"https:\/\/www.certificationanswers.com\/en\/what-feature-is-required-to-track-customer-search-terms-on-a-website\/","title":{"rendered":"What feature is required to track customer search terms on a website?"},"content":{"rendered":"<p>What feature is required to track customer search terms on a website?<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>Data Import<\/li>\n<li>Enhanced Ecommerce<\/li>\n<li>Search filters<\/li>\n<li><span style=\"color: #008000;\"><strong>Site Search<\/strong><\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>Explanation:<\/p>\n<p>&nbsp;<\/p>\n<p>If you want to understand how your website visitors use search function, and what search terms they enter, you should set up a site search in Google Analytics. This feature is very important optimizing your UX. Understanding what visitors are looking for could give your ideas how to improve your website\u2019s structure, optimize your content, menus, and much more.<\/p>\n<p>Site Search must be set up for each reporting view.<\/p>\n<p>&nbsp;<\/p>\n<p>Site Search lets you understand the extent to which users took advantage of your site\u2019s search function, which search terms they entered, and how effectively the search results created deeper engagement with your site.<\/p>\n<p>Read more here:\u00a0<a href=\"https:\/\/support.google.com\/analytics\/answer\/1012264\" target=\"_blank\" rel=\"noopener\">https:\/\/support.google.com\/analytics\/answer\/1012264<\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>What feature is required to track customer search terms on a website? &nbsp; Data Import Enhanced Ecommerce Search filters Site Search &nbsp; Explanation: &nbsp; If you want to understand how your website visitors use search function, and what search terms they enter, you should set up a site search in Google Analytics. This feature is [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[38],"tags":[],"class_list":{"0":"post-34574","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-google-analytics-certification","7":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u25b7\u2764\ufe0fWhat feature is required to track customer search terms on a website? - Certification Answers<\/title>\n<meta name=\"description\" content=\"Get the answer of \u23e9What feature is required to track customer search terms on a website? \u2705\u25b7\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.certificationanswers.com\/en\/what-feature-is-required-to-track-customer-search-terms-on-a-website\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u25b7\u2764\ufe0fWhat feature is required to track customer search terms on a website? - Certification Answers\" \/>\n<meta property=\"og:description\" content=\"Get the answer of \u23e9What feature is required to track customer search terms on a website? \u2705\u25b7\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.certificationanswers.com\/en\/what-feature-is-required-to-track-customer-search-terms-on-a-website\/\" \/>\n<meta property=\"og:site_name\" content=\"Certification Answers\" \/>\n<meta property=\"article:published_time\" content=\"2019-01-01T15:38:12+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-01-02T12:16:39+00:00\" \/>\n<meta name=\"author\" content=\"CertificationAnswers\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"CertificationAnswers\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.certificationanswers.com\/en\/what-feature-is-required-to-track-customer-search-terms-on-a-website\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.certificationanswers.com\/en\/what-feature-is-required-to-track-customer-search-terms-on-a-website\/\"},\"author\":{\"name\":\"CertificationAnswers\",\"@id\":\"https:\/\/www.certificationanswers.com\/en\/#\/schema\/person\/0a9c7c94ef30c652c609d82ce40c0f22\"},\"headline\":\"What feature is required to track customer search terms on a website?\",\"datePublished\":\"2019-01-01T15:38:12+00:00\",\"dateModified\":\"2019-01-02T12:16:39+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.certificationanswers.com\/en\/what-feature-is-required-to-track-customer-search-terms-on-a-website\/\"},\"wordCount\":152,\"articleSection\":[\"Google Analytics Individual Qualification Exam Answers\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.certificationanswers.com\/en\/what-feature-is-required-to-track-customer-search-terms-on-a-website\/\",\"url\":\"https:\/\/www.certificationanswers.com\/en\/what-feature-is-required-to-track-customer-search-terms-on-a-website\/\",\"name\":\"\u25b7\u2764\ufe0fWhat feature is required to track customer search terms on a website? 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