{"id":34726,"date":"2018-09-07T10:14:13","date_gmt":"2018-09-07T10:14:13","guid":{"rendered":"https:\/\/www.certificationanswers.com\/?p=34726"},"modified":"2018-09-07T10:15:12","modified_gmt":"2018-09-07T10:15:12","slug":"what-is-the-set-of-rules-that-determines-how-sales-and-conversions-get-credited-based-on-touch-points-in-the-conversion-path","status":"publish","type":"post","link":"https:\/\/www.certificationanswers.com\/en\/what-is-the-set-of-rules-that-determines-how-sales-and-conversions-get-credited-based-on-touch-points-in-the-conversion-path\/","title":{"rendered":"What is the set of rules that determines how sales and conversions get credited based on touch-points in the conversion path?"},"content":{"rendered":"<h2><\/h2>\n<p>What is the set of rules that determines how sales and conversions get credited based on touch-points in the conversion path?<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li><span style=\"color: #008000;\"><strong>Attribution modeling<\/strong><\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li>Conversion tracking<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li>Channel Groupings<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li>Multi-Channel Funnels<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>Explanation:<\/p>\n<p>An\u00a0attribution model\u00a0is the rule, or set of rules, that determines how credit for sales and conversions is assigned to touchpoints in\u00a0<a href=\"https:\/\/support.google.com\/analytics\/answer\/1191180\" target=\"_blank\" rel=\"nofollow noopener\">conversion paths<\/a>.<br \/>\nRead more here:\u00a0<a href=\"https:\/\/support.google.com\/analytics\/answer\/1662518?hl=en\" target=\"_blank\" rel=\"nofollow noopener\">https:\/\/support.google.com\/analytics\/answer\/1662518?hl=en<\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>What is the set of rules that determines how sales and conversions get credited based on touch-points in the conversion path? &nbsp; Attribution modeling &nbsp; Conversion tracking &nbsp; Channel Groupings &nbsp; Multi-Channel Funnels &nbsp; Explanation: An\u00a0attribution model\u00a0is the rule, or set of rules, that determines how credit for sales and conversions is assigned to touchpoints [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[38],"tags":[],"class_list":{"0":"post-34726","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-google-analytics-certification","7":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u25b7\u2764\ufe0fWhat is the set of rules that determines how sales and conversions get credited based on touch-points in the conversion path? 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