{"id":34766,"date":"2018-09-07T17:29:35","date_gmt":"2018-09-07T17:29:35","guid":{"rendered":"https:\/\/www.certificationanswers.com\/?p=34766"},"modified":"2018-09-07T17:29:35","modified_gmt":"2018-09-07T17:29:35","slug":"an-e-commerce-client-wants-her-campaign-to-be-more-profitable-after-calculating-this-clients-total-profits-from-google-ads-what-can-you-do-to-start-maximizing-results-for-profit","status":"publish","type":"post","link":"https:\/\/www.certificationanswers.com\/en\/an-e-commerce-client-wants-her-campaign-to-be-more-profitable-after-calculating-this-clients-total-profits-from-google-ads-what-can-you-do-to-start-maximizing-results-for-profit\/","title":{"rendered":"An e-commerce client wants her campaign to be more profitable. After calculating this client\u2019s total profits from Google Ads, what can you do to start maximizing results for profit?"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p>An e-commerce client wants her campaign to be more profitable. After calculating this client\u2019s total profits from Google Ads, what can you do to start maximizing results for profit?<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>Test only one version of your ad text<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li>Lower the cost-per-click (CPC) bids and increase the budget<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li>Delete keywords that are generating the most clicks<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li><span style=\"color: #008000;\"><strong>Test different cost-per-click (CPC)\u00a0bids<\/strong><\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>Explanation:<\/p>\n<p><span style=\"font-weight: 400;\">Testing and experimenting is an essential part of marketing campaign optimization. It&#8217;s an ongoing process. You can use drafts and experiments to compare your current bidding strategy to something new and more clearly evaluate the results of your test. <\/span><\/p>\n<p>&nbsp;<\/p>\n<p>There are four steps to profit driven bidding in AdWords:<\/p>\n<ul>\n<li>Define a formula that calculates total profits from AdWords.<\/li>\n<\/ul>\n<p>Why: You need a formula to measure and optimize for profit in AdWords.<\/p>\n<ul>\n<li>Run a broad-scale manual bid test.<\/li>\n<\/ul>\n<p>Why: Get an edge in the auction by finding profitable bid opportunities faster than others can.<\/p>\n<ul>\n<li>Evaluate results and measure your profit.<\/li>\n<\/ul>\n<p>Why: Identify areas for improvement as you analyze results.<\/p>\n<ul>\n<li>Use automation to adjust your bids.<\/li>\n<\/ul>\n<p>Why: Free up your time so that you can focus on other strategic priorities.<\/p>\n<p>Read more here: <a href=\"https:\/\/support.google.com\/adwords\/answer\/6167149?hl=en\" target=\"_blank\" rel=\"nofollow noopener\">https:\/\/support.google.com\/adwords\/answer\/6167149?hl=en<\/a><\/p>\n<p>&nbsp;<\/p>\n<p><iframe loading=\"lazy\" title=\"An e-commerce client wants her campaign to be more profitable. After calculating this client\u2019s total\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/DQQRttols6M?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; An e-commerce client wants her campaign to be more profitable. After calculating this client\u2019s total profits from Google Ads, what can you do to start maximizing results for profit? &nbsp; Test only one version of your ad text &nbsp; Lower the cost-per-click (CPC) bids and increase the budget &nbsp; Delete keywords that are generating [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[32],"tags":[],"class_list":{"0":"post-34766","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-google-adwords-fundamentals","7":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u25b7\u2764\ufe0fAn e-commerce client wants her campaign to be more profitable. After calculating this client\u2019s total profits from Google Ads, what can you do to start maximizing results for profit? - Certification Answers<\/title>\n<meta name=\"description\" content=\"Get the answer of \u23e9An e-commerce client wants her campaign to be more profitable. 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