{"id":34772,"date":"2018-10-30T18:50:44","date_gmt":"2018-10-30T18:50:44","guid":{"rendered":"https:\/\/www.certificationanswers.com\/?p=34772"},"modified":"2018-10-31T11:05:40","modified_gmt":"2018-10-31T11:05:40","slug":"susans-sporting-goods-sells-a-variety-of-sports-equipment-and-clothing-how-should-susan-set-up-her-google-ads-account","status":"publish","type":"post","link":"https:\/\/www.certificationanswers.com\/en\/susans-sporting-goods-sells-a-variety-of-sports-equipment-and-clothing-how-should-susan-set-up-her-google-ads-account\/","title":{"rendered":"Susan\u2019s Sporting Goods sells a variety of sports equipment and clothing. How should Susan set up her Google Ads account?"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p>Susan\u2019s Sporting Goods sells a variety of sports equipment and clothing. How should Susan set up her Google Ads account?<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>Create one account for Susan\u2019s sporting goods. Create one campaign for both equipment and clothing. Create one ad group that includes basketballs, tennis rackets, jerseys, and baseball hats.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li><span style=\"color: #000000;\">Create two accounts: one for equipment and one for clothing. Within the equipment account, create a campaign for basketballs and tennis rackets. Within the clothing account, create a campaign for jerseys and baseball hats.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li>Create an account for each product Susan\u2019s Sporting Goods sells. In each account, create a single ad group for all equipment and clothing products.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li><span style=\"color: #008000;\"><strong>Create one account for Susan\u2019s Sporting Goods. Create two campaigns: one for equipment and one for clothing. Within the equipment campaign, create ad groups for basketballs and tennis rackets. Within the clothing campaign, create ad groups for jerseys and baseball hats.<\/strong><\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>Explanation:<\/p>\n<p>&nbsp;<\/p>\n<p style=\"padding-left: 30px;\">Most businesses sell various products or services. In order to easily view, edit, and report on the performance of different products and services, we recommend creating separate campaigns for each high-level product area or service you\u2019re advertising.<\/p>\n<p style=\"padding-left: 30px;\">Ad groups are groups of ads and their associated keywords. You\u2019ll want to separate these groupings by product to ensure you can adjust your bids and budgets for each ad group.<\/p>\n<p style=\"padding-left: 30px;\">Read more here:<\/p>\n<ul>\n<li>Open&gt;&gt;\u00a0<a href=\"https:\/\/academy.exceedlms.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/academy.exceedlms.com<\/a><\/li>\n<li>Course: Adwords Fundamental<\/li>\n<li>Topic: Organize your account for success<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><iframe loading=\"lazy\" title=\"Susan\u2019s Sporting Goods sells a variety of sports equipment and clothing. How should Susan set up her\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/4yw4_7l2mWU?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; Susan\u2019s Sporting Goods sells a variety of sports equipment and clothing. How should Susan set up her Google Ads account? &nbsp; Create one account for Susan\u2019s sporting goods. Create one campaign for both equipment and clothing. Create one ad group that includes basketballs, tennis rackets, jerseys, and baseball hats. &nbsp; Create two accounts: one [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[32],"tags":[],"class_list":{"0":"post-34772","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-google-adwords-fundamentals","7":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u25b7\u2764\ufe0fSusan\u2019s Sporting Goods sells a variety of sports equipment and clothing. How should Susan set up her Google Ads account? - Certification Answers<\/title>\n<meta name=\"description\" content=\"Get the answer of \u23e9Susan\u2019s Sporting Goods sells a variety of sports equipment and clothing. How should Susan set up her Google Ads account? \u2705\u25b7\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.certificationanswers.com\/en\/susans-sporting-goods-sells-a-variety-of-sports-equipment-and-clothing-how-should-susan-set-up-her-google-ads-account\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u25b7\u2764\ufe0fSusan\u2019s Sporting Goods sells a variety of sports equipment and clothing. 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