{"id":34784,"date":"2018-09-09T11:19:22","date_gmt":"2018-09-09T11:19:22","guid":{"rendered":"https:\/\/www.certificationanswers.com\/?p=34784"},"modified":"2018-09-09T11:19:22","modified_gmt":"2018-09-09T11:19:22","slug":"one-of-your-clients-wants-to-know-why-a-campaign-went-over-the-specified-daily-budget-several-days-in-a-row-what-would-you-explain-to-your-client-about-how-the-google-ads-system-works","status":"publish","type":"post","link":"https:\/\/www.certificationanswers.com\/en\/one-of-your-clients-wants-to-know-why-a-campaign-went-over-the-specified-daily-budget-several-days-in-a-row-what-would-you-explain-to-your-client-about-how-the-google-ads-system-works\/","title":{"rendered":"One of your clients wants to know why a campaign went over the specified daily budget several days in a row. What would you explain to your client about how the Google Ads system works?"},"content":{"rendered":"<h2><\/h2>\n<p>One of your clients wants to know why a campaign went over the specified daily budget several days in a row. What would you explain to your client about how the Google Ads system works?<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>Due to changes in traffic, Google Ads allows up to 20% more impressions in a day than the budget specifies<\/li>\n<li>To show an ad more often, Google Ads charges more than the average daily budget amount multiplied by 30.4<\/li>\n<li>Google Ads automatically increases the maximum cost\u2013per\u2013click (CPC) bid to show an ad higher in Google search results<\/li>\n<li><span style=\"color: #008000;\"><strong>Due to changes in traffic, your total daily cost might be up to 2 times your average daily budget. However, with all Google Ads campaigns you won\u2019t be charged more than your average daily budget multiplied by the average number of days in a month (30.4)<\/strong><\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>Explanation:<\/p>\n<p>AdWords helps you maximize your return on investment (ROI) by showing your ads more often on days when Search traffic is higher. When your ads are shown more often, your total daily cost might be up to 20% more than your average daily budget. However, you won&#8217;t be charged more than your average daily budget multiplied by the average number of days in a month (30.4).<\/p>\n<p>&nbsp;<\/p>\n<p>When your ads are shown more often, your total daily cost might be up to 20% more than your average daily budget. However, you won\u2019t be charged more than your average daily budget multiplied by the average number of days in a month (30.4).<\/p>\n<p>Read more here: <a href=\"https:\/\/support.google.com\/adwords\/answer\/2375423?hl=en\" target=\"_blank\" rel=\"nofollow noopener\"><strong>https:\/\/support.google.com\/adwords\/answer\/2375423?hl=en<\/strong><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><iframe loading=\"lazy\" title=\"One of your clients wants to know why a campaign went over the specified daily budget several days i\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/gbY9Azw1FH8?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>One of your clients wants to know why a campaign went over the specified daily budget several days in a row. What would you explain to your client about how the Google Ads system works? &nbsp; Due to changes in traffic, Google Ads allows up to 20% more impressions in a day than the budget [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[32],"tags":[],"class_list":{"0":"post-34784","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-google-adwords-fundamentals","7":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u25b7\u2764\ufe0fOne of your clients wants to know why a campaign went over the specified daily budget several days in a row. What would you explain to your client about how the Google Ads system works? - Certification Answers<\/title>\n<meta name=\"description\" content=\"Get the answer of \u23e9One of your clients wants to know why a campaign went over the specified daily budget several days in a row. What would you explain to your client about how the Google Ads system works? \u2705\u25b7\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.certificationanswers.com\/en\/one-of-your-clients-wants-to-know-why-a-campaign-went-over-the-specified-daily-budget-several-days-in-a-row-what-would-you-explain-to-your-client-about-how-the-google-ads-system-works\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u25b7\u2764\ufe0fOne of your clients wants to know why a campaign went over the specified daily budget several days in a row. What would you explain to your client about how the Google Ads system works? - Certification Answers\" \/>\n<meta property=\"og:description\" content=\"Get the answer of \u23e9One of your clients wants to know why a campaign went over the specified daily budget several days in a row. What would you explain to your client about how the Google Ads system works? \u2705\u25b7\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.certificationanswers.com\/en\/one-of-your-clients-wants-to-know-why-a-campaign-went-over-the-specified-daily-budget-several-days-in-a-row-what-would-you-explain-to-your-client-about-how-the-google-ads-system-works\/\" \/>\n<meta property=\"og:site_name\" content=\"Certification Answers\" \/>\n<meta property=\"article:published_time\" content=\"2018-09-09T11:19:22+00:00\" \/>\n<meta name=\"author\" content=\"CertificationAnswers\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"CertificationAnswers\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.certificationanswers.com\/en\/one-of-your-clients-wants-to-know-why-a-campaign-went-over-the-specified-daily-budget-several-days-in-a-row-what-would-you-explain-to-your-client-about-how-the-google-ads-system-works\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.certificationanswers.com\/en\/one-of-your-clients-wants-to-know-why-a-campaign-went-over-the-specified-daily-budget-several-days-in-a-row-what-would-you-explain-to-your-client-about-how-the-google-ads-system-works\/\"},\"author\":{\"name\":\"CertificationAnswers\",\"@id\":\"https:\/\/www.certificationanswers.com\/en\/#\/schema\/person\/0a9c7c94ef30c652c609d82ce40c0f22\"},\"headline\":\"One of your clients wants to know why a campaign went over the specified daily budget several days in a row. What would you explain to your client about how the Google Ads system works?\",\"datePublished\":\"2018-09-09T11:19:22+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.certificationanswers.com\/en\/one-of-your-clients-wants-to-know-why-a-campaign-went-over-the-specified-daily-budget-several-days-in-a-row-what-would-you-explain-to-your-client-about-how-the-google-ads-system-works\/\"},\"wordCount\":307,\"articleSection\":[\"Google Ads Fundamentals Certification Assessment Answers \u2013 Academy for ads\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.certificationanswers.com\/en\/one-of-your-clients-wants-to-know-why-a-campaign-went-over-the-specified-daily-budget-several-days-in-a-row-what-would-you-explain-to-your-client-about-how-the-google-ads-system-works\/\",\"url\":\"https:\/\/www.certificationanswers.com\/en\/one-of-your-clients-wants-to-know-why-a-campaign-went-over-the-specified-daily-budget-several-days-in-a-row-what-would-you-explain-to-your-client-about-how-the-google-ads-system-works\/\",\"name\":\"\u25b7\u2764\ufe0fOne of your clients wants to know why a campaign went over the specified daily budget several days in a row. What would you explain to your client about how the Google Ads system works? - Certification Answers\",\"isPartOf\":{\"@id\":\"https:\/\/www.certificationanswers.com\/en\/#website\"},\"datePublished\":\"2018-09-09T11:19:22+00:00\",\"author\":{\"@id\":\"https:\/\/www.certificationanswers.com\/en\/#\/schema\/person\/0a9c7c94ef30c652c609d82ce40c0f22\"},\"description\":\"Get the answer of \u23e9One of your clients wants to know why a campaign went over the specified daily budget several days in a row. What would you explain to your client about how the Google Ads system works? \u2705\u25b7\",\"breadcrumb\":{\"@id\":\"https:\/\/www.certificationanswers.com\/en\/one-of-your-clients-wants-to-know-why-a-campaign-went-over-the-specified-daily-budget-several-days-in-a-row-what-would-you-explain-to-your-client-about-how-the-google-ads-system-works\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.certificationanswers.com\/en\/one-of-your-clients-wants-to-know-why-a-campaign-went-over-the-specified-daily-budget-several-days-in-a-row-what-would-you-explain-to-your-client-about-how-the-google-ads-system-works\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.certificationanswers.com\/en\/one-of-your-clients-wants-to-know-why-a-campaign-went-over-the-specified-daily-budget-several-days-in-a-row-what-would-you-explain-to-your-client-about-how-the-google-ads-system-works\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.certificationanswers.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Google Ads Fundamentals Certification Assessment Answers \u2013 Academy for ads\",\"item\":\"https:\/\/www.certificationanswers.com\/en\/category\/google-adwords-fundamentals\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"One of your clients wants to know why a campaign went over the specified daily budget several days in a row. What would you explain to your client about how the Google Ads system works?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.certificationanswers.com\/en\/#website\",\"url\":\"https:\/\/www.certificationanswers.com\/en\/\",\"name\":\"Certification Answers\",\"description\":\"We help you to pass your exams\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.certificationanswers.com\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.certificationanswers.com\/en\/#\/schema\/person\/0a9c7c94ef30c652c609d82ce40c0f22\",\"name\":\"CertificationAnswers\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.certificationanswers.com\/en\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/504682f79dcfd661f7d78a7b3ffbf7b900ae0b7897547f4e795ee7b622afe03a?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/504682f79dcfd661f7d78a7b3ffbf7b900ae0b7897547f4e795ee7b622afe03a?s=96&d=mm&r=g\",\"caption\":\"CertificationAnswers\"},\"url\":\"https:\/\/www.certificationanswers.com\/en\/author\/admin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u25b7\u2764\ufe0fOne of your clients wants to know why a campaign went over the specified daily budget several days in a row. What would you explain to your client about how the Google Ads system works? - Certification Answers","description":"Get the answer of \u23e9One of your clients wants to know why a campaign went over the specified daily budget several days in a row. What would you explain to your client about how the Google Ads system works? \u2705\u25b7","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.certificationanswers.com\/en\/one-of-your-clients-wants-to-know-why-a-campaign-went-over-the-specified-daily-budget-several-days-in-a-row-what-would-you-explain-to-your-client-about-how-the-google-ads-system-works\/","og_locale":"en_US","og_type":"article","og_title":"\u25b7\u2764\ufe0fOne of your clients wants to know why a campaign went over the specified daily budget several days in a row. What would you explain to your client about how the Google Ads system works? - Certification Answers","og_description":"Get the answer of \u23e9One of your clients wants to know why a campaign went over the specified daily budget several days in a row. What would you explain to your client about how the Google Ads system works? \u2705\u25b7","og_url":"https:\/\/www.certificationanswers.com\/en\/one-of-your-clients-wants-to-know-why-a-campaign-went-over-the-specified-daily-budget-several-days-in-a-row-what-would-you-explain-to-your-client-about-how-the-google-ads-system-works\/","og_site_name":"Certification Answers","article_published_time":"2018-09-09T11:19:22+00:00","author":"CertificationAnswers","twitter_card":"summary_large_image","twitter_misc":{"Written by":"CertificationAnswers","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.certificationanswers.com\/en\/one-of-your-clients-wants-to-know-why-a-campaign-went-over-the-specified-daily-budget-several-days-in-a-row-what-would-you-explain-to-your-client-about-how-the-google-ads-system-works\/#article","isPartOf":{"@id":"https:\/\/www.certificationanswers.com\/en\/one-of-your-clients-wants-to-know-why-a-campaign-went-over-the-specified-daily-budget-several-days-in-a-row-what-would-you-explain-to-your-client-about-how-the-google-ads-system-works\/"},"author":{"name":"CertificationAnswers","@id":"https:\/\/www.certificationanswers.com\/en\/#\/schema\/person\/0a9c7c94ef30c652c609d82ce40c0f22"},"headline":"One of your clients wants to know why a campaign went over the specified daily budget several days in a row. What would you explain to your client about how the Google Ads system works?","datePublished":"2018-09-09T11:19:22+00:00","mainEntityOfPage":{"@id":"https:\/\/www.certificationanswers.com\/en\/one-of-your-clients-wants-to-know-why-a-campaign-went-over-the-specified-daily-budget-several-days-in-a-row-what-would-you-explain-to-your-client-about-how-the-google-ads-system-works\/"},"wordCount":307,"articleSection":["Google Ads Fundamentals Certification Assessment Answers \u2013 Academy for ads"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.certificationanswers.com\/en\/one-of-your-clients-wants-to-know-why-a-campaign-went-over-the-specified-daily-budget-several-days-in-a-row-what-would-you-explain-to-your-client-about-how-the-google-ads-system-works\/","url":"https:\/\/www.certificationanswers.com\/en\/one-of-your-clients-wants-to-know-why-a-campaign-went-over-the-specified-daily-budget-several-days-in-a-row-what-would-you-explain-to-your-client-about-how-the-google-ads-system-works\/","name":"\u25b7\u2764\ufe0fOne of your clients wants to know why a campaign went over the specified daily budget several days in a row. What would you explain to your client about how the Google Ads system works? - Certification Answers","isPartOf":{"@id":"https:\/\/www.certificationanswers.com\/en\/#website"},"datePublished":"2018-09-09T11:19:22+00:00","author":{"@id":"https:\/\/www.certificationanswers.com\/en\/#\/schema\/person\/0a9c7c94ef30c652c609d82ce40c0f22"},"description":"Get the answer of \u23e9One of your clients wants to know why a campaign went over the specified daily budget several days in a row. What would you explain to your client about how the Google Ads system works? \u2705\u25b7","breadcrumb":{"@id":"https:\/\/www.certificationanswers.com\/en\/one-of-your-clients-wants-to-know-why-a-campaign-went-over-the-specified-daily-budget-several-days-in-a-row-what-would-you-explain-to-your-client-about-how-the-google-ads-system-works\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.certificationanswers.com\/en\/one-of-your-clients-wants-to-know-why-a-campaign-went-over-the-specified-daily-budget-several-days-in-a-row-what-would-you-explain-to-your-client-about-how-the-google-ads-system-works\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.certificationanswers.com\/en\/one-of-your-clients-wants-to-know-why-a-campaign-went-over-the-specified-daily-budget-several-days-in-a-row-what-would-you-explain-to-your-client-about-how-the-google-ads-system-works\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.certificationanswers.com\/en\/"},{"@type":"ListItem","position":2,"name":"Google Ads Fundamentals Certification Assessment Answers \u2013 Academy for ads","item":"https:\/\/www.certificationanswers.com\/en\/category\/google-adwords-fundamentals\/"},{"@type":"ListItem","position":3,"name":"One of your clients wants to know why a campaign went over the specified daily budget several days in a row. What would you explain to your client about how the Google Ads system works?"}]},{"@type":"WebSite","@id":"https:\/\/www.certificationanswers.com\/en\/#website","url":"https:\/\/www.certificationanswers.com\/en\/","name":"Certification Answers","description":"We help you to pass your exams","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.certificationanswers.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.certificationanswers.com\/en\/#\/schema\/person\/0a9c7c94ef30c652c609d82ce40c0f22","name":"CertificationAnswers","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.certificationanswers.com\/en\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/504682f79dcfd661f7d78a7b3ffbf7b900ae0b7897547f4e795ee7b622afe03a?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/504682f79dcfd661f7d78a7b3ffbf7b900ae0b7897547f4e795ee7b622afe03a?s=96&d=mm&r=g","caption":"CertificationAnswers"},"url":"https:\/\/www.certificationanswers.com\/en\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/www.certificationanswers.com\/en\/wp-json\/wp\/v2\/posts\/34784","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.certificationanswers.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.certificationanswers.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.certificationanswers.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.certificationanswers.com\/en\/wp-json\/wp\/v2\/comments?post=34784"}],"version-history":[{"count":0,"href":"https:\/\/www.certificationanswers.com\/en\/wp-json\/wp\/v2\/posts\/34784\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.certificationanswers.com\/en\/wp-json\/wp\/v2\/media?parent=34784"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.certificationanswers.com\/en\/wp-json\/wp\/v2\/categories?post=34784"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.certificationanswers.com\/en\/wp-json\/wp\/v2\/tags?post=34784"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}