{"id":34792,"date":"2018-12-20T13:32:22","date_gmt":"2018-12-20T13:32:22","guid":{"rendered":"https:\/\/www.certificationanswers.com\/?p=34792"},"modified":"2018-12-21T12:15:18","modified_gmt":"2018-12-21T12:15:18","slug":"paiges-pet-store-is-deciding-on-keywords-for-a-new-google-ads-campaign-how-should-paige-set-up-her-google-ads-keywords","status":"publish","type":"post","link":"https:\/\/www.certificationanswers.com\/en\/paiges-pet-store-is-deciding-on-keywords-for-a-new-google-ads-campaign-how-should-paige-set-up-her-google-ads-keywords\/","title":{"rendered":"Paige\u2019s Pet Store is deciding on keywords for a new Google Ads campaign. How should Paige set up her Google Ads keywords?"},"content":{"rendered":"<p>Paige\u2019s Pet Store is deciding on keywords for a new Google Ads campaign. How should Paige set up her Google Ads keywords?<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>Use the Keyword Planner to come up with keyword ideas for Display Network campaigns.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li>Use negative keywords for terms that are related to pets and animals.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li><span style=\"color: #008000;\"><strong>Bundle similar keywords together in one ad group based on common themes.<\/strong><\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li>Use general keywords to reach a specific audience.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Explanation:<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">For each ad group, pick a narrow theme and create ad groups around that theme. For each ad group, use keywords related to that theme. Consider also having your ads mention at least one of your keywords in its headline. This is because when someone searches for a term that matches your keyword, and they see one ad that mentions the keyword and another ad that doesn\u2019t mention the keyword, they are more likely to think that the first ad is more relevant to what they\u2019re searching for.Many advertisers find it helpful to base their ad groups on the sections or categories that appear on their website.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Read more here:<\/span> <a href=\"https:\/\/support.google.com\/adwords\/answer\/6372655\"><span style=\"font-weight: 400;\">https:\/\/support.google.com\/adwords\/answer\/6372655<\/span><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><iframe loading=\"lazy\" title=\"Paige\u2019s Pet Store is deciding on keywords for a new Google Ads campaign. How should Paige set up her\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/zpq_FdaUdoU?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Paige\u2019s Pet Store is deciding on keywords for a new Google Ads campaign. How should Paige set up her Google Ads keywords? &nbsp; Use the Keyword Planner to come up with keyword ideas for Display Network campaigns. &nbsp; Use negative keywords for terms that are related to pets and animals. &nbsp; Bundle similar keywords together [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[32],"tags":[],"class_list":{"0":"post-34792","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-google-adwords-fundamentals","7":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u25b7\u2764\ufe0fPaige\u2019s Pet Store is deciding on keywords for a new Google Ads campaign. 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