{"id":34879,"date":"2018-11-09T17:01:45","date_gmt":"2018-11-09T17:01:45","guid":{"rendered":"https:\/\/www.certificationanswers.com\/?p=34879"},"modified":"2018-11-23T20:21:33","modified_gmt":"2018-11-23T20:21:33","slug":"if-a-salesperson-is-speaking-with-a-specific-person-and-discovers-that-the-person-doesnt-exactly-match-their-assigned-persona-what-should-the-salesperson-do","status":"publish","type":"post","link":"https:\/\/www.certificationanswers.com\/en\/if-a-salesperson-is-speaking-with-a-specific-person-and-discovers-that-the-person-doesnt-exactly-match-their-assigned-persona-what-should-the-salesperson-do\/","title":{"rendered":"If a salesperson is speaking with a specific person and discovers that the person doesn\u2019t exactly match their assigned persona, what should the salesperson do?"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p>If a salesperson is speaking with a specific person and discovers that the person doesn\u2019t exactly match their assigned persona, what should the salesperson do?<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>Rely on the information in the persona and ignore apparent differences. Personas often contain information that people don\u2019t know about themselves and should be trusted over anything the individual person says.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li><span style=\"color: #008000;\"><strong>Focus on serving the person using the information they provide even if it doesn\u2019t match the persona. If the same discrepancy comes up repeatedly, the persona might need to be updated.<\/strong><\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li>Send the person back to marketing. Marketing will nurture the person until they are more qualified for sales outreach and match their persona more closely.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li>Create a new persona. In order for personas to be as accurate as possible, your team may need to have almost as many personas as you have prospects, leads, and customers.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; If a salesperson is speaking with a specific person and discovers that the person doesn\u2019t exactly match their assigned persona, what should the salesperson do? &nbsp; &nbsp; Rely on the information in the persona and ignore apparent differences. Personas often contain information that people don\u2019t know about themselves and should be trusted over anything [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[53],"tags":[],"class_list":{"0":"post-34879","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-hubspot-inbound","7":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u25b7\u2764\ufe0fIf a salesperson is speaking with a specific person and discovers that the person doesn\u2019t exactly match their assigned persona, what should the salesperson do? - Certification Answers<\/title>\n<meta name=\"description\" content=\"Get the answer of \u23e9If a salesperson is speaking with a specific person and discovers that the person doesn\u2019t exactly match their assigned persona, what should the salesperson do? \u2705\u25b7\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.certificationanswers.com\/en\/if-a-salesperson-is-speaking-with-a-specific-person-and-discovers-that-the-person-doesnt-exactly-match-their-assigned-persona-what-should-the-salesperson-do\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u25b7\u2764\ufe0fIf a salesperson is speaking with a specific person and discovers that the person doesn\u2019t exactly match their assigned persona, what should the salesperson do? - Certification Answers\" \/>\n<meta property=\"og:description\" content=\"Get the answer of \u23e9If a salesperson is speaking with a specific person and discovers that the person doesn\u2019t exactly match their assigned persona, what should the salesperson do? 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