{"id":35281,"date":"2018-09-19T17:39:58","date_gmt":"2018-09-19T17:39:58","guid":{"rendered":"https:\/\/www.certificationanswers.com\/?p=35281"},"modified":"2018-09-19T17:39:58","modified_gmt":"2018-09-19T17:39:58","slug":"which-is-a-best-practice-for-optimizing-a-landing-page-for-google-ads","status":"publish","type":"post","link":"https:\/\/www.certificationanswers.com\/en\/which-is-a-best-practice-for-optimizing-a-landing-page-for-google-ads\/","title":{"rendered":"Which is a best practice for optimizing a landing page for Google Ads?"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p>Which is a best practice for optimizing a landing page for Google Ads?<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li><span style=\"color: #008000;\"><strong>Easy-to-navigate content<\/strong><\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li>Several links to related websites<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li>The same programming language across the whole site<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li>Prominent headlines in several font styles and sizes<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Explanations:<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Landing page experience is AdWords\u2019 measure of how well your website gives people who click your ads exactly what they\u2019re looking for&#8211;quickly and effortlessly. Your landing page is the URL people arrive at after they click your ad, and the experience you offer affects your Ad Rank and therefore your CPC and position in the ad auction. Your ads may show less often (or not at all) if they point to websites that offer a poor user experience. Easy-to-navigate content is important factor which improves user experience.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Organize and design your page well, so people don\u2019t have to hunt around for information. Make it quick and easy for people to order the product mentioned in your ad. Don\u2019t annoy customers with pop-ups or other features that interfere with their navigation of your site. Help customers quickly find what they\u2019re looking for by prioritizing the content that\u2019s visible above-the-fold.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Read more here: <\/span><a href=\"https:\/\/support.google.com\/adwords\/answer\/2404197\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">https:\/\/support.google.com\/adwords\/answer\/2404197<\/span><\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; Which is a best practice for optimizing a landing page for Google Ads? &nbsp; &nbsp; Easy-to-navigate content &nbsp; Several links to related websites &nbsp; The same programming language across the whole site &nbsp; Prominent headlines in several font styles and sizes &nbsp; Explanations: &nbsp; Landing page experience is AdWords\u2019 measure of how well your [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[33],"tags":[],"class_list":{"0":"post-35281","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-google-ads-search-advertising-certification-assessment-answers","7":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u25b7\u2764\ufe0fWhich is a best practice for optimizing a landing page for Google Ads? 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