{"id":35357,"date":"2019-04-03T11:32:27","date_gmt":"2019-04-03T11:32:27","guid":{"rendered":"https:\/\/www.certificationanswers.com\/?p=35357"},"modified":"2019-04-04T17:27:09","modified_gmt":"2019-04-04T17:27:09","slug":"small-business-owner-marcos-set-up-his-google-ads-campaign-by-thinking-of-obvious-keywords-off-of-the-top-of-his-head-whats-one-way-he-might-improve-them","status":"publish","type":"post","link":"https:\/\/www.certificationanswers.com\/en\/small-business-owner-marcos-set-up-his-google-ads-campaign-by-thinking-of-obvious-keywords-off-of-the-top-of-his-head-whats-one-way-he-might-improve-them\/","title":{"rendered":"Small-business owner Marcos set up his Google Ads campaign by thinking of \u201cobvious\u201d keywords off of the top of his head. What\u2019s one way he might improve them?"},"content":{"rendered":"<p>Small-business owner Marcos set up his Google Ads campaign by thinking of \u201cobvious\u201d keywords off of the top of his head. What\u2019s one way he might improve them?<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>Stick with the current keywords for 2 months to collect enough viable data<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li>Click the \u201cAutomatic keyword refresh\u201d button<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li>See the suggestions on the Keywords page<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li><span style=\"color: #008000;\"><strong>See the suggestions on the Opportunities page<\/strong><\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Explanations:<\/span><\/p>\n<p>&nbsp;<\/p>\n<p style=\"padding-left: 30px;\"><span style=\"font-weight: 400;\">Opportunities tab \u2014 an entire section dedicated to helping you improve your campaigns. Think of the tab as a personal assistant who customizes opportunities for your account. It can help you discover new keywords, improve your bids and budgets, and more. People who&#8217;ve managed their AdWords account long enough to have developed some performance history should try the tab. <\/span><\/p>\n<p style=\"padding-left: 30px;\">\n<p style=\"padding-left: 30px;\"><span style=\"font-weight: 400;\">The Opportunities tab looks at your account\u2019s performance history, your campaign settings, and Google search volume and trends, and automatically generates opportunities that could improve your performance.<\/span><\/p>\n<p style=\"padding-left: 30px;\"><span style=\"font-weight: 400;\">Read more here: <\/span><a href=\"https:\/\/support.google.com\/adwords\/answer\/3448398?hl=en\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">https:\/\/support.google.com\/adwords\/answer\/3448398?hl=en<\/span><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><iframe loading=\"lazy\" title=\"Small-business owner Marcos set up his Google Ads campaign by thinking of \u201cobvious\u201d keywords off of\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/n164eZe2jAs?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Small-business owner Marcos set up his Google Ads campaign by thinking of \u201cobvious\u201d keywords off of the top of his head. What\u2019s one way he might improve them? &nbsp; Stick with the current keywords for 2 months to collect enough viable data &nbsp; Click the \u201cAutomatic keyword refresh\u201d button &nbsp; See the suggestions on the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[33],"tags":[],"class_list":{"0":"post-35357","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-google-ads-search-advertising-certification-assessment-answers","7":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u25b7\u2764\ufe0fSmall-business owner Marcos set up his Google Ads campaign by thinking of \u201cobvious\u201d keywords off of the top of his head. What\u2019s one way he might improve them? - Certification Answers<\/title>\n<meta name=\"description\" content=\"Get the answer of \u23e9Small-business owner Marcos set up his Google Ads campaign by thinking of \u201cobvious\u201d keywords off of the top of his head. What\u2019s one way he might improve them? \u2705\u25b7\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.certificationanswers.com\/en\/small-business-owner-marcos-set-up-his-google-ads-campaign-by-thinking-of-obvious-keywords-off-of-the-top-of-his-head-whats-one-way-he-might-improve-them\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u25b7\u2764\ufe0fSmall-business owner Marcos set up his Google Ads campaign by thinking of \u201cobvious\u201d keywords off of the top of his head. 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