{"id":35829,"date":"2018-10-10T13:07:25","date_gmt":"2018-10-10T13:07:25","guid":{"rendered":"https:\/\/www.certificationanswers.com\/?p=35829"},"modified":"2018-10-10T13:07:25","modified_gmt":"2018-10-10T13:07:25","slug":"what-bid-strategy-goal-should-be-used-to-create-a-custom-strategy-with-multiple-ers-roas-and-cpa-targets","status":"publish","type":"post","link":"https:\/\/www.certificationanswers.com\/en\/what-bid-strategy-goal-should-be-used-to-create-a-custom-strategy-with-multiple-ers-roas-and-cpa-targets\/","title":{"rendered":"What bid strategy goal should be used to create a custom strategy with multiple ERS, ROAS, and CPA targets?"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p>What bid strategy goal should be used to create a custom strategy with multiple ERS, ROAS, and CPA targets?<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>Position<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li><span style=\"color: #008000;\"><strong>Advanced Targeting<\/strong><\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li>Conversion<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li>Clicks<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>Explanation:<\/p>\n<p>&nbsp;<\/p>\n<p>An advanced targeting bid strategy addresses the needs of companies that offer a complex mix of products with varying profit margins. In particular, this technology was designed with retail, travel, and financial services in mind. However, the functionality is fully flexible and can be used in any industry.<\/p>\n<p>The advanced targeting goal optimizes bidding based on the type of conversion. You can set a Cost per action (CPA), Effective revenue share (ERS), or Return on advertiser spend (ROAS) target for a customized group of conversions. For example, you can assign aggressive targets to higher-margin conversion types, and assign conservative goals to lower-margin conversion types.<\/p>\n<p>Read more here:\u00a0<a href=\"https:\/\/support.google.com\/searchads\/answer\/6231872\" target=\"_blank\" rel=\"noopener\">https:\/\/support.google.com\/searchads\/answer\/6231872<\/a><\/p>\n<p>&nbsp;<\/p>\n<p><iframe loading=\"lazy\" title=\"Search Ads 360 Certification Exam Answers 2020\u2705Live Exam Pass\u2705100% correct\u2705\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/fuuOIrE-iWQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; What bid strategy goal should be used to create a custom strategy with multiple ERS, ROAS, and CPA targets? &nbsp; Position &nbsp; Advanced Targeting &nbsp; Conversion &nbsp; Clicks &nbsp; &nbsp; Explanation: &nbsp; An advanced targeting bid strategy addresses the needs of companies that offer a complex mix of products with varying profit margins. In [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[183],"tags":[],"class_list":{"0":"post-35829","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-search-ads-360-certification-exam-answers","7":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u25b7\u2764\ufe0fWhat bid strategy goal should be used to create a custom strategy with multiple ERS, ROAS, and CPA targets? - Certification Answers<\/title>\n<meta name=\"description\" content=\"Get the answer of \u23e9What bid strategy goal should be used to create a custom strategy with multiple ERS, ROAS, and CPA targets? \u2705\u25b7\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.certificationanswers.com\/en\/what-bid-strategy-goal-should-be-used-to-create-a-custom-strategy-with-multiple-ers-roas-and-cpa-targets\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u25b7\u2764\ufe0fWhat bid strategy goal should be used to create a custom strategy with multiple ERS, ROAS, and CPA targets? - Certification Answers\" \/>\n<meta property=\"og:description\" content=\"Get the answer of \u23e9What bid strategy goal should be used to create a custom strategy with multiple ERS, ROAS, and CPA targets? \u2705\u25b7\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.certificationanswers.com\/en\/what-bid-strategy-goal-should-be-used-to-create-a-custom-strategy-with-multiple-ers-roas-and-cpa-targets\/\" \/>\n<meta property=\"og:site_name\" content=\"Certification Answers\" \/>\n<meta property=\"article:published_time\" content=\"2018-10-10T13:07:25+00:00\" \/>\n<meta name=\"author\" content=\"CertificationAnswers\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"CertificationAnswers\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.certificationanswers.com\/en\/what-bid-strategy-goal-should-be-used-to-create-a-custom-strategy-with-multiple-ers-roas-and-cpa-targets\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.certificationanswers.com\/en\/what-bid-strategy-goal-should-be-used-to-create-a-custom-strategy-with-multiple-ers-roas-and-cpa-targets\/\"},\"author\":{\"name\":\"CertificationAnswers\",\"@id\":\"https:\/\/www.certificationanswers.com\/en\/#\/schema\/person\/0a9c7c94ef30c652c609d82ce40c0f22\"},\"headline\":\"What bid strategy goal should be used to create a custom strategy with multiple ERS, ROAS, and CPA targets?\",\"datePublished\":\"2018-10-10T13:07:25+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.certificationanswers.com\/en\/what-bid-strategy-goal-should-be-used-to-create-a-custom-strategy-with-multiple-ers-roas-and-cpa-targets\/\"},\"wordCount\":174,\"articleSection\":[\"Search Ads 360 Certification Exam Answers\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.certificationanswers.com\/en\/what-bid-strategy-goal-should-be-used-to-create-a-custom-strategy-with-multiple-ers-roas-and-cpa-targets\/\",\"url\":\"https:\/\/www.certificationanswers.com\/en\/what-bid-strategy-goal-should-be-used-to-create-a-custom-strategy-with-multiple-ers-roas-and-cpa-targets\/\",\"name\":\"\u25b7\u2764\ufe0fWhat bid strategy goal should be used to create a custom strategy with multiple ERS, ROAS, and CPA targets? - Certification Answers\",\"isPartOf\":{\"@id\":\"https:\/\/www.certificationanswers.com\/en\/#website\"},\"datePublished\":\"2018-10-10T13:07:25+00:00\",\"author\":{\"@id\":\"https:\/\/www.certificationanswers.com\/en\/#\/schema\/person\/0a9c7c94ef30c652c609d82ce40c0f22\"},\"description\":\"Get the answer of \u23e9What bid strategy goal should be used to create a custom strategy with multiple ERS, ROAS, and CPA targets? \u2705\u25b7\",\"breadcrumb\":{\"@id\":\"https:\/\/www.certificationanswers.com\/en\/what-bid-strategy-goal-should-be-used-to-create-a-custom-strategy-with-multiple-ers-roas-and-cpa-targets\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.certificationanswers.com\/en\/what-bid-strategy-goal-should-be-used-to-create-a-custom-strategy-with-multiple-ers-roas-and-cpa-targets\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.certificationanswers.com\/en\/what-bid-strategy-goal-should-be-used-to-create-a-custom-strategy-with-multiple-ers-roas-and-cpa-targets\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.certificationanswers.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Search Ads 360 Certification Exam Answers\",\"item\":\"https:\/\/www.certificationanswers.com\/en\/category\/search-ads-360-certification-exam-answers\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"What bid strategy goal should be used to create a custom strategy with multiple ERS, ROAS, and CPA targets?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.certificationanswers.com\/en\/#website\",\"url\":\"https:\/\/www.certificationanswers.com\/en\/\",\"name\":\"Certification Answers\",\"description\":\"We help you to pass your exams\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.certificationanswers.com\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.certificationanswers.com\/en\/#\/schema\/person\/0a9c7c94ef30c652c609d82ce40c0f22\",\"name\":\"CertificationAnswers\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.certificationanswers.com\/en\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/504682f79dcfd661f7d78a7b3ffbf7b900ae0b7897547f4e795ee7b622afe03a?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/504682f79dcfd661f7d78a7b3ffbf7b900ae0b7897547f4e795ee7b622afe03a?s=96&d=mm&r=g\",\"caption\":\"CertificationAnswers\"},\"url\":\"https:\/\/www.certificationanswers.com\/en\/author\/admin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u25b7\u2764\ufe0fWhat bid strategy goal should be used to create a custom strategy with multiple ERS, ROAS, and CPA targets? - Certification Answers","description":"Get the answer of \u23e9What bid strategy goal should be used to create a custom strategy with multiple ERS, ROAS, and CPA targets? \u2705\u25b7","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.certificationanswers.com\/en\/what-bid-strategy-goal-should-be-used-to-create-a-custom-strategy-with-multiple-ers-roas-and-cpa-targets\/","og_locale":"en_US","og_type":"article","og_title":"\u25b7\u2764\ufe0fWhat bid strategy goal should be used to create a custom strategy with multiple ERS, ROAS, and CPA targets? - Certification Answers","og_description":"Get the answer of \u23e9What bid strategy goal should be used to create a custom strategy with multiple ERS, ROAS, and CPA targets? \u2705\u25b7","og_url":"https:\/\/www.certificationanswers.com\/en\/what-bid-strategy-goal-should-be-used-to-create-a-custom-strategy-with-multiple-ers-roas-and-cpa-targets\/","og_site_name":"Certification Answers","article_published_time":"2018-10-10T13:07:25+00:00","author":"CertificationAnswers","twitter_card":"summary_large_image","twitter_misc":{"Written by":"CertificationAnswers","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.certificationanswers.com\/en\/what-bid-strategy-goal-should-be-used-to-create-a-custom-strategy-with-multiple-ers-roas-and-cpa-targets\/#article","isPartOf":{"@id":"https:\/\/www.certificationanswers.com\/en\/what-bid-strategy-goal-should-be-used-to-create-a-custom-strategy-with-multiple-ers-roas-and-cpa-targets\/"},"author":{"name":"CertificationAnswers","@id":"https:\/\/www.certificationanswers.com\/en\/#\/schema\/person\/0a9c7c94ef30c652c609d82ce40c0f22"},"headline":"What bid strategy goal should be used to create a custom strategy with multiple ERS, ROAS, and CPA targets?","datePublished":"2018-10-10T13:07:25+00:00","mainEntityOfPage":{"@id":"https:\/\/www.certificationanswers.com\/en\/what-bid-strategy-goal-should-be-used-to-create-a-custom-strategy-with-multiple-ers-roas-and-cpa-targets\/"},"wordCount":174,"articleSection":["Search Ads 360 Certification Exam Answers"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.certificationanswers.com\/en\/what-bid-strategy-goal-should-be-used-to-create-a-custom-strategy-with-multiple-ers-roas-and-cpa-targets\/","url":"https:\/\/www.certificationanswers.com\/en\/what-bid-strategy-goal-should-be-used-to-create-a-custom-strategy-with-multiple-ers-roas-and-cpa-targets\/","name":"\u25b7\u2764\ufe0fWhat bid strategy goal should be used to create a custom strategy with multiple ERS, ROAS, and CPA targets? - Certification Answers","isPartOf":{"@id":"https:\/\/www.certificationanswers.com\/en\/#website"},"datePublished":"2018-10-10T13:07:25+00:00","author":{"@id":"https:\/\/www.certificationanswers.com\/en\/#\/schema\/person\/0a9c7c94ef30c652c609d82ce40c0f22"},"description":"Get the answer of \u23e9What bid strategy goal should be used to create a custom strategy with multiple ERS, ROAS, and CPA targets? \u2705\u25b7","breadcrumb":{"@id":"https:\/\/www.certificationanswers.com\/en\/what-bid-strategy-goal-should-be-used-to-create-a-custom-strategy-with-multiple-ers-roas-and-cpa-targets\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.certificationanswers.com\/en\/what-bid-strategy-goal-should-be-used-to-create-a-custom-strategy-with-multiple-ers-roas-and-cpa-targets\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.certificationanswers.com\/en\/what-bid-strategy-goal-should-be-used-to-create-a-custom-strategy-with-multiple-ers-roas-and-cpa-targets\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.certificationanswers.com\/en\/"},{"@type":"ListItem","position":2,"name":"Search Ads 360 Certification Exam Answers","item":"https:\/\/www.certificationanswers.com\/en\/category\/search-ads-360-certification-exam-answers\/"},{"@type":"ListItem","position":3,"name":"What bid strategy goal should be used to create a custom strategy with multiple ERS, ROAS, and CPA targets?"}]},{"@type":"WebSite","@id":"https:\/\/www.certificationanswers.com\/en\/#website","url":"https:\/\/www.certificationanswers.com\/en\/","name":"Certification Answers","description":"We help you to pass your exams","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.certificationanswers.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.certificationanswers.com\/en\/#\/schema\/person\/0a9c7c94ef30c652c609d82ce40c0f22","name":"CertificationAnswers","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.certificationanswers.com\/en\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/504682f79dcfd661f7d78a7b3ffbf7b900ae0b7897547f4e795ee7b622afe03a?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/504682f79dcfd661f7d78a7b3ffbf7b900ae0b7897547f4e795ee7b622afe03a?s=96&d=mm&r=g","caption":"CertificationAnswers"},"url":"https:\/\/www.certificationanswers.com\/en\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/www.certificationanswers.com\/en\/wp-json\/wp\/v2\/posts\/35829","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.certificationanswers.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.certificationanswers.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.certificationanswers.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.certificationanswers.com\/en\/wp-json\/wp\/v2\/comments?post=35829"}],"version-history":[{"count":0,"href":"https:\/\/www.certificationanswers.com\/en\/wp-json\/wp\/v2\/posts\/35829\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.certificationanswers.com\/en\/wp-json\/wp\/v2\/media?parent=35829"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.certificationanswers.com\/en\/wp-json\/wp\/v2\/categories?post=35829"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.certificationanswers.com\/en\/wp-json\/wp\/v2\/tags?post=35829"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}