{"id":35903,"date":"2018-10-11T11:48:37","date_gmt":"2018-10-11T11:48:37","guid":{"rendered":"https:\/\/www.certificationanswers.com\/?p=35903"},"modified":"2018-10-11T11:48:37","modified_gmt":"2018-10-11T11:48:37","slug":"what-attribution-model-assigns-all-credit-to-the-last-click-on-a-paid-search-ad-before-a-conversion","status":"publish","type":"post","link":"https:\/\/www.certificationanswers.com\/en\/what-attribution-model-assigns-all-credit-to-the-last-click-on-a-paid-search-ad-before-a-conversion\/","title":{"rendered":"What attribution model assigns all credit to the last click on a paid search ad before a conversion?"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p>What attribution model assigns all credit to the last click on a paid search ad before a conversion?<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>Data-Driven<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li>Position-based<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li><span style=\"color: #008000;\"><strong>Last paid search interaction<\/strong><\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li>First interaction<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>Explanation:<\/p>\n<p>&nbsp;<\/p>\n<p style=\"padding-left: 30px;\">Last paid search interaction: Attributes 100% of the credit for a conversion to the last click on a paid search ad. Even if a customer clicks on a display ad or a natural search result after clicking a paid search ad, all credit is given to the paid search ad.<\/p>\n<p style=\"padding-left: 30px;\">Read more here:\u00a0<a href=\"https:\/\/support.google.com\/searchads\/answer\/6194849\" target=\"_blank\" rel=\"noopener\">https:\/\/support.google.com\/searchads\/answer\/6194849<\/a><\/p>\n<p>&nbsp;<\/p>\n<p><iframe loading=\"lazy\" title=\"Search Ads 360 Certification Exam Answers 2020\u2705Live Exam Pass\u2705100% correct\u2705\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/fuuOIrE-iWQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; What attribution model assigns all credit to the last click on a paid search ad before a conversion? &nbsp; &nbsp; Data-Driven &nbsp; Position-based &nbsp; Last paid search interaction &nbsp; First interaction &nbsp; Explanation: &nbsp; Last paid search interaction: Attributes 100% of the credit for a conversion to the last click on a paid search [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[183],"tags":[],"class_list":{"0":"post-35903","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-search-ads-360-certification-exam-answers","7":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u25b7\u2764\ufe0fWhat attribution model assigns all credit to the last click on a paid search ad before a conversion? 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