{"id":35927,"date":"2018-10-11T12:09:34","date_gmt":"2018-10-11T12:09:34","guid":{"rendered":"https:\/\/www.certificationanswers.com\/?p=35927"},"modified":"2018-10-11T12:09:34","modified_gmt":"2018-10-11T12:09:34","slug":"what-level-should-be-used-to-evaluate-performance-of-a-bid-strategy","status":"publish","type":"post","link":"https:\/\/www.certificationanswers.com\/en\/what-level-should-be-used-to-evaluate-performance-of-a-bid-strategy\/","title":{"rendered":"What level should be used to evaluate performance of a bid strategy?"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p>What level should be used to evaluate performance of a bid strategy?<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li><span style=\"color: #008000;\"><strong>Bid strategy<\/strong><\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li>Individual ad<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li>Individual keyword<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li>Individual campaign<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>Explanation:<\/p>\n<p>&nbsp;<\/p>\n<p style=\"padding-left: 30px;\">Evaluating the success of a Search Ads 360 bid strategy typically involves answering two broad questions:<\/p>\n<ul>\n<li>Is performance better than manual bidding (or other automated bidding systems)?<\/li>\n<li>Could you get better results with different settings (higher CPA, wider min\/max bid range)?<\/li>\n<\/ul>\n<p style=\"padding-left: 30px;\">While you may be tempted to start your evaluation by comparing a bid strategy\u2019s performance to manual bidding, it\u2019s best to start by understanding how your current settings affect performance, make adjustments if necessary, and wait for the adjustments to take effect. Otherwise, you\u2019re not really giving bid strategies a fair chance.<\/p>\n<p style=\"padding-left: 30px;\">Read more here:\u00a0<a href=\"https:\/\/support.google.com\/searchads\/answer\/6261367\" target=\"_blank\" rel=\"noopener\">https:\/\/support.google.com\/searchads\/answer\/6261367<\/a><\/p>\n<p>&nbsp;<\/p>\n<p><iframe loading=\"lazy\" title=\"Search Ads 360 Certification Exam Answers 2020\u2705Live Exam Pass\u2705100% correct\u2705\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/fuuOIrE-iWQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; What level should be used to evaluate performance of a bid strategy? &nbsp; &nbsp; Bid strategy &nbsp; Individual ad &nbsp; Individual keyword &nbsp; Individual campaign &nbsp; Explanation: &nbsp; Evaluating the success of a Search Ads 360 bid strategy typically involves answering two broad questions: Is performance better than manual bidding (or other automated bidding [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[183],"tags":[],"class_list":{"0":"post-35927","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-search-ads-360-certification-exam-answers","7":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u25b7\u2764\ufe0fWhat level should be used to evaluate performance of a bid strategy? 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