{"id":35956,"date":"2018-10-11T18:45:35","date_gmt":"2018-10-11T18:45:35","guid":{"rendered":"https:\/\/www.certificationanswers.com\/?p=35956"},"modified":"2018-10-11T18:45:35","modified_gmt":"2018-10-11T18:45:35","slug":"how-have-bumper-ads-performed-in-google-run-studies","status":"publish","type":"post","link":"https:\/\/www.certificationanswers.com\/en\/how-have-bumper-ads-performed-in-google-run-studies\/","title":{"rendered":"How have Bumper ads performed in Google-run studies?"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p>How have Bumper ads performed in Google-run studies?<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p style=\"padding-left: 30px;\">They reach the same people as TrueView campaigns<\/p>\n<p style=\"padding-left: 30px;\">\nThey are effective in increasing ad recall only when consumers see multiple bumpers<\/p>\n<p style=\"padding-left: 30px;\">\n<span style=\"color: #008000;\"><strong>They are effective on their own at driving ad recall and brand lift<\/strong><\/span><\/p>\n<p style=\"padding-left: 30px;\">\nThey are less effective than longer form ads on YouTube<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; How have Bumper ads performed in Google-run studies? &nbsp; &nbsp; They reach the same people as TrueView campaigns They are effective in increasing ad recall only when consumers see multiple bumpers They are effective on their own at driving ad recall and brand lift They are less effective than longer form ads on YouTube [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[168],"tags":[],"class_list":{"0":"post-35956","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-youtube-creative-essentials-assessment-answers","7":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u25b7\u2764\ufe0fHow have Bumper ads performed in Google-run studies? 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