{"id":36066,"date":"2018-10-12T10:02:08","date_gmt":"2018-10-12T10:02:08","guid":{"rendered":"https:\/\/www.certificationanswers.com\/?p=36066"},"modified":"2023-02-02T21:26:11","modified_gmt":"2023-02-02T21:26:11","slug":"what-action-should-be-used-to-pass-a-conversion-attribute-such-as-shipping-cost","status":"publish","type":"post","link":"https:\/\/www.certificationanswers.com\/en\/what-action-should-be-used-to-pass-a-conversion-attribute-such-as-shipping-cost\/","title":{"rendered":"What action should be used to pass a conversion attribute (such as shipping cost)?"},"content":{"rendered":"<p>What action should be used to pass a conversion attribute (such as shipping cost)?<\/p>\n<ul>\n<li>Set up Custom Floodlight Variable using bulksheets<\/li>\n<li>Set up Custom Floodlight Variable using the relevant engine frontend<\/li>\n<li>Set up an additional Floodlight tag and pass the shipping cost through the revenue field<\/li>\n<li><span style=\"color: #008000;\"><strong>Set up Custom Floodlight Variable as a metric<\/strong><\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>Explanation:<\/p>\n<p style=\"padding-left: 30px;\">Before you set up custom metrics and dimensions in Search Ads 360, you need to create custom Floodlight variables in the Campaign Manager advertiser that is associated with your Search Ads 360 advertiser. Metric: The variable\u2019s value will be aggregated. For example, if the variable is an item count for conversions or is keeping track of overall shipping costs for purchases, you\u2019ll want to indicate a metric data type. Search Ads 360 will add these values together each time Floodlight sends an update for the variable, and you\u2019ll see the total number of conversions or the total shipping costs when you add the column to your Search Ads 360 reports.<\/p>\n<p style=\"padding-left: 30px;\">Read more here:\u00a0<a href=\"https:\/\/support.google.com\/searchads\/answer\/6024747\" target=\"_blank\" rel=\"noopener\">https:\/\/support.google.com\/searchads\/answer\/6024747<\/a><\/p>\n<p>&nbsp;<\/p>\n<p><iframe loading=\"lazy\" title=\"Search Ads 360 Certification Exam Answers 2020\u2705Live Exam Pass\u2705100% correct\u2705\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/fuuOIrE-iWQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>What action should be used to pass a conversion attribute (such as shipping cost)? Set up Custom Floodlight Variable using bulksheets Set up Custom Floodlight Variable using the relevant engine frontend Set up an additional Floodlight tag and pass the shipping cost through the revenue field Set up Custom Floodlight Variable as a metric &nbsp; [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[183],"tags":[],"class_list":{"0":"post-36066","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-search-ads-360-certification-exam-answers","7":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u25b7\u2764\ufe0fWhat action should be used to pass a conversion attribute (such as shipping cost)? - Certification Answers<\/title>\n<meta name=\"description\" content=\"Get the answer of \u23e9What action should be used to pass a conversion attribute (such as shipping cost)? \u2705\u25b7\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.certificationanswers.com\/en\/what-action-should-be-used-to-pass-a-conversion-attribute-such-as-shipping-cost\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u25b7\u2764\ufe0fWhat action should be used to pass a conversion attribute (such as shipping cost)? - Certification Answers\" \/>\n<meta property=\"og:description\" content=\"Get the answer of \u23e9What action should be used to pass a conversion attribute (such as shipping cost)? \u2705\u25b7\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.certificationanswers.com\/en\/what-action-should-be-used-to-pass-a-conversion-attribute-such-as-shipping-cost\/\" \/>\n<meta property=\"og:site_name\" content=\"Certification Answers\" \/>\n<meta property=\"article:published_time\" content=\"2018-10-12T10:02:08+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-02-02T21:26:11+00:00\" \/>\n<meta name=\"author\" content=\"CertificationAnswers\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"CertificationAnswers\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.certificationanswers.com\/en\/what-action-should-be-used-to-pass-a-conversion-attribute-such-as-shipping-cost\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.certificationanswers.com\/en\/what-action-should-be-used-to-pass-a-conversion-attribute-such-as-shipping-cost\/\"},\"author\":{\"name\":\"CertificationAnswers\",\"@id\":\"https:\/\/www.certificationanswers.com\/en\/#\/schema\/person\/0a9c7c94ef30c652c609d82ce40c0f22\"},\"headline\":\"What action should be used to pass a conversion attribute (such as shipping cost)?\",\"datePublished\":\"2018-10-12T10:02:08+00:00\",\"dateModified\":\"2023-02-02T21:26:11+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.certificationanswers.com\/en\/what-action-should-be-used-to-pass-a-conversion-attribute-such-as-shipping-cost\/\"},\"wordCount\":197,\"articleSection\":[\"Search Ads 360 Certification Exam Answers\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.certificationanswers.com\/en\/what-action-should-be-used-to-pass-a-conversion-attribute-such-as-shipping-cost\/\",\"url\":\"https:\/\/www.certificationanswers.com\/en\/what-action-should-be-used-to-pass-a-conversion-attribute-such-as-shipping-cost\/\",\"name\":\"\u25b7\u2764\ufe0fWhat action should be used to pass a conversion attribute (such as shipping cost)? - Certification Answers\",\"isPartOf\":{\"@id\":\"https:\/\/www.certificationanswers.com\/en\/#website\"},\"datePublished\":\"2018-10-12T10:02:08+00:00\",\"dateModified\":\"2023-02-02T21:26:11+00:00\",\"author\":{\"@id\":\"https:\/\/www.certificationanswers.com\/en\/#\/schema\/person\/0a9c7c94ef30c652c609d82ce40c0f22\"},\"description\":\"Get the answer of \u23e9What action should be used to pass a conversion attribute (such as shipping cost)? \u2705\u25b7\",\"breadcrumb\":{\"@id\":\"https:\/\/www.certificationanswers.com\/en\/what-action-should-be-used-to-pass-a-conversion-attribute-such-as-shipping-cost\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.certificationanswers.com\/en\/what-action-should-be-used-to-pass-a-conversion-attribute-such-as-shipping-cost\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.certificationanswers.com\/en\/what-action-should-be-used-to-pass-a-conversion-attribute-such-as-shipping-cost\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.certificationanswers.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Search Ads 360 Certification Exam Answers\",\"item\":\"https:\/\/www.certificationanswers.com\/en\/category\/search-ads-360-certification-exam-answers\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"What action should be used to pass a conversion attribute (such as shipping cost)?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.certificationanswers.com\/en\/#website\",\"url\":\"https:\/\/www.certificationanswers.com\/en\/\",\"name\":\"Certification Answers\",\"description\":\"We help you to pass your exams\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.certificationanswers.com\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.certificationanswers.com\/en\/#\/schema\/person\/0a9c7c94ef30c652c609d82ce40c0f22\",\"name\":\"CertificationAnswers\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.certificationanswers.com\/en\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/504682f79dcfd661f7d78a7b3ffbf7b900ae0b7897547f4e795ee7b622afe03a?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/504682f79dcfd661f7d78a7b3ffbf7b900ae0b7897547f4e795ee7b622afe03a?s=96&d=mm&r=g\",\"caption\":\"CertificationAnswers\"},\"url\":\"https:\/\/www.certificationanswers.com\/en\/author\/admin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u25b7\u2764\ufe0fWhat action should be used to pass a conversion attribute (such as shipping cost)? - Certification Answers","description":"Get the answer of \u23e9What action should be used to pass a conversion attribute (such as shipping cost)? \u2705\u25b7","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.certificationanswers.com\/en\/what-action-should-be-used-to-pass-a-conversion-attribute-such-as-shipping-cost\/","og_locale":"en_US","og_type":"article","og_title":"\u25b7\u2764\ufe0fWhat action should be used to pass a conversion attribute (such as shipping cost)? - Certification Answers","og_description":"Get the answer of \u23e9What action should be used to pass a conversion attribute (such as shipping cost)? \u2705\u25b7","og_url":"https:\/\/www.certificationanswers.com\/en\/what-action-should-be-used-to-pass-a-conversion-attribute-such-as-shipping-cost\/","og_site_name":"Certification Answers","article_published_time":"2018-10-12T10:02:08+00:00","article_modified_time":"2023-02-02T21:26:11+00:00","author":"CertificationAnswers","twitter_card":"summary_large_image","twitter_misc":{"Written by":"CertificationAnswers","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.certificationanswers.com\/en\/what-action-should-be-used-to-pass-a-conversion-attribute-such-as-shipping-cost\/#article","isPartOf":{"@id":"https:\/\/www.certificationanswers.com\/en\/what-action-should-be-used-to-pass-a-conversion-attribute-such-as-shipping-cost\/"},"author":{"name":"CertificationAnswers","@id":"https:\/\/www.certificationanswers.com\/en\/#\/schema\/person\/0a9c7c94ef30c652c609d82ce40c0f22"},"headline":"What action should be used to pass a conversion attribute (such as shipping cost)?","datePublished":"2018-10-12T10:02:08+00:00","dateModified":"2023-02-02T21:26:11+00:00","mainEntityOfPage":{"@id":"https:\/\/www.certificationanswers.com\/en\/what-action-should-be-used-to-pass-a-conversion-attribute-such-as-shipping-cost\/"},"wordCount":197,"articleSection":["Search Ads 360 Certification Exam Answers"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.certificationanswers.com\/en\/what-action-should-be-used-to-pass-a-conversion-attribute-such-as-shipping-cost\/","url":"https:\/\/www.certificationanswers.com\/en\/what-action-should-be-used-to-pass-a-conversion-attribute-such-as-shipping-cost\/","name":"\u25b7\u2764\ufe0fWhat action should be used to pass a conversion attribute (such as shipping cost)? - Certification Answers","isPartOf":{"@id":"https:\/\/www.certificationanswers.com\/en\/#website"},"datePublished":"2018-10-12T10:02:08+00:00","dateModified":"2023-02-02T21:26:11+00:00","author":{"@id":"https:\/\/www.certificationanswers.com\/en\/#\/schema\/person\/0a9c7c94ef30c652c609d82ce40c0f22"},"description":"Get the answer of \u23e9What action should be used to pass a conversion attribute (such as shipping cost)? \u2705\u25b7","breadcrumb":{"@id":"https:\/\/www.certificationanswers.com\/en\/what-action-should-be-used-to-pass-a-conversion-attribute-such-as-shipping-cost\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.certificationanswers.com\/en\/what-action-should-be-used-to-pass-a-conversion-attribute-such-as-shipping-cost\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.certificationanswers.com\/en\/what-action-should-be-used-to-pass-a-conversion-attribute-such-as-shipping-cost\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.certificationanswers.com\/en\/"},{"@type":"ListItem","position":2,"name":"Search Ads 360 Certification Exam Answers","item":"https:\/\/www.certificationanswers.com\/en\/category\/search-ads-360-certification-exam-answers\/"},{"@type":"ListItem","position":3,"name":"What action should be used to pass a conversion attribute (such as shipping cost)?"}]},{"@type":"WebSite","@id":"https:\/\/www.certificationanswers.com\/en\/#website","url":"https:\/\/www.certificationanswers.com\/en\/","name":"Certification Answers","description":"We help you to pass your exams","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.certificationanswers.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.certificationanswers.com\/en\/#\/schema\/person\/0a9c7c94ef30c652c609d82ce40c0f22","name":"CertificationAnswers","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.certificationanswers.com\/en\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/504682f79dcfd661f7d78a7b3ffbf7b900ae0b7897547f4e795ee7b622afe03a?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/504682f79dcfd661f7d78a7b3ffbf7b900ae0b7897547f4e795ee7b622afe03a?s=96&d=mm&r=g","caption":"CertificationAnswers"},"url":"https:\/\/www.certificationanswers.com\/en\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/www.certificationanswers.com\/en\/wp-json\/wp\/v2\/posts\/36066","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.certificationanswers.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.certificationanswers.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.certificationanswers.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.certificationanswers.com\/en\/wp-json\/wp\/v2\/comments?post=36066"}],"version-history":[{"count":1,"href":"https:\/\/www.certificationanswers.com\/en\/wp-json\/wp\/v2\/posts\/36066\/revisions"}],"predecessor-version":[{"id":54976,"href":"https:\/\/www.certificationanswers.com\/en\/wp-json\/wp\/v2\/posts\/36066\/revisions\/54976"}],"wp:attachment":[{"href":"https:\/\/www.certificationanswers.com\/en\/wp-json\/wp\/v2\/media?parent=36066"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.certificationanswers.com\/en\/wp-json\/wp\/v2\/categories?post=36066"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.certificationanswers.com\/en\/wp-json\/wp\/v2\/tags?post=36066"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}