{"id":36165,"date":"2018-10-13T08:17:02","date_gmt":"2018-10-13T08:17:02","guid":{"rendered":"https:\/\/www.certificationanswers.com\/?p=36165"},"modified":"2018-12-23T09:50:14","modified_gmt":"2018-12-23T09:50:14","slug":"why-is-it-important-to-look-at-the-overall-revenue-and-cpms-per-country","status":"publish","type":"post","link":"https:\/\/www.certificationanswers.com\/en\/why-is-it-important-to-look-at-the-overall-revenue-and-cpms-per-country\/","title":{"rendered":"Why is it important to look at the overall revenue and CPMs per country?"},"content":{"rendered":"<p>Why is it important to look at the overall revenue and CPMs per country?<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>To verify the macro level market trends that influence viewership, CPM, and ad rates.<\/li>\n<li><span style=\"color: #008000;\"><strong>To identify how each country contibutes to overall revenue based on viewership and CPMs.<\/strong><\/span><\/li>\n<li>To identify the potential advertising agencies in each country to target.<\/li>\n<li>To identify the demographics in each country.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>Explanation:<\/p>\n<p>&nbsp;<\/p>\n<p style=\"padding-left: 30px;\">CPM stands\u00a0for \u201ccost per mille\u201d (or just \u201ccost per thousand\u201d). In other\u00a0words,<b>\u00a0<\/b>the amount an advertiser pays to have its ads served against videos 1,000 times. However, it\u2019s important to understand that CPM\u2019s depends on many different factors. For example, geographic, seasonal, macro trends, industry and so on. Also, the country\u2019s local economic environment or monetary policy could affect CPMs for that country.<\/p>\n<p style=\"padding-left: 30px;\">So, why is it important to look at the overall revenue and CPMs per country? Analyzing CPMS per country will let you understand how different countries contribute\u00a0to overall revenue. With this information, you can better target your videos and optimize earnings.<\/p>\n<p style=\"padding-left: 30px;\">Tip:\u00a0review the ad revenue, CPMs and geography alongside each other for better analysis.<\/p>\n<p style=\"padding-left: 30px;\">Learn more on the official\u00a0<a href=\"https:\/\/support.google.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Google support<\/a>\u00a0website.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Why is it important to look at the overall revenue and CPMs per country? &nbsp; To verify the macro level market trends that influence viewership, CPM, and ad rates. To identify how each country contibutes to overall revenue based on viewership and CPMs. To identify the potential advertising agencies in each country to target. To [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[164],"tags":[],"class_list":{"0":"post-36165","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-youtube-channel-growth-assessment-exam-answers","7":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u25b7\u2764\ufe0fWhy is it important to look at the overall revenue and CPMs per country? - Certification Answers<\/title>\n<meta name=\"description\" content=\"Get the answer of \u23e9Why is it important to look at the overall revenue and CPMs per country? 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