{"id":36338,"date":"2018-10-16T08:09:12","date_gmt":"2018-10-16T08:09:12","guid":{"rendered":"https:\/\/www.certificationanswers.com\/?p=36338"},"modified":"2018-10-16T08:09:12","modified_gmt":"2018-10-16T08:09:12","slug":"when-a-top-conversion-paths-report-shows-that-most-users-enter-the-purchase-cycle-with-a-rich-media-interaction-what-action-can-be-taken-to-optimize-the-campaign","status":"publish","type":"post","link":"https:\/\/www.certificationanswers.com\/en\/when-a-top-conversion-paths-report-shows-that-most-users-enter-the-purchase-cycle-with-a-rich-media-interaction-what-action-can-be-taken-to-optimize-the-campaign\/","title":{"rendered":"When a Top Conversion Paths report shows that most users enter the purchase cycle with a rich media interaction, what action can be taken to optimize the campaign?"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p>When a Top Conversion Paths report shows that most users enter the purchase cycle with a rich media interaction, what action can be taken to optimize the campaign?<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>Allocate more budget to building better video creatives<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li>Target remarketing lists for all image creatives<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li>Assign the ad\u2019s frequency cap to one impression per day<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li><span style=\"color: #008000;\"><strong>Create a sequential rotation with the Rich Media creative set first<\/strong><\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>Explanation:<\/p>\n<p>&nbsp;<\/p>\n<p style=\"padding-left: 30px;\">In a sequential rotation, the creatives are served to a user in the order you specify. Each subsequent creative is served less often than the creatives that came before it, because it becomes less and less likely that the same user will see the ad again.<\/p>\n<p style=\"padding-left: 30px;\">Read more here:\u00a0<a href=\"https:\/\/support.google.com\/dcm\/answer\/2826489\" target=\"_blank\" rel=\"noopener\">https:\/\/support.google.com\/dcm\/answer\/2826489<\/a><\/p>\n<p>&nbsp;<\/p>\n<p><iframe loading=\"lazy\" title=\"Campaign Manager Certification Exam Answers 2020\u2705Live Exam Pass\u2705100% correct\u2705\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/pwnrl6nd2m0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; When a Top Conversion Paths report shows that most users enter the purchase cycle with a rich media interaction, what action can be taken to optimize the campaign? &nbsp; &nbsp; Allocate more budget to building better video creatives &nbsp; Target remarketing lists for all image creatives &nbsp; Assign the ad\u2019s frequency cap to one [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[180],"tags":[],"class_list":{"0":"post-36338","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-campaign-manager-certification-exam-answers","7":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u25b7\u2764\ufe0fWhen a Top Conversion Paths report shows that most users enter the purchase cycle with a rich media interaction, what action can be taken to optimize the campaign? - Certification Answers<\/title>\n<meta name=\"description\" content=\"Get the answer of \u23e9When a Top Conversion Paths report shows that most users enter the purchase cycle with a rich media interaction, what action can be taken to optimize the campaign? \u2705\u25b7\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.certificationanswers.com\/en\/when-a-top-conversion-paths-report-shows-that-most-users-enter-the-purchase-cycle-with-a-rich-media-interaction-what-action-can-be-taken-to-optimize-the-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u25b7\u2764\ufe0fWhen a Top Conversion Paths report shows that most users enter the purchase cycle with a rich media interaction, what action can be taken to optimize the campaign? - Certification Answers\" \/>\n<meta property=\"og:description\" content=\"Get the answer of \u23e9When a Top Conversion Paths report shows that most users enter the purchase cycle with a rich media interaction, what action can be taken to optimize the campaign? 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