{"id":3845,"date":"2018-09-19T11:20:28","date_gmt":"2018-09-19T11:20:28","guid":{"rendered":"http:\/\/www.certificationanswers.com\/?p=3845"},"modified":"2018-09-20T11:44:59","modified_gmt":"2018-09-20T11:44:59","slug":"youre-working-on-the-bidding-strategy-for-a-search-network-campaign-if-the-cost-per-conversion-for-mobile-is-lower-than-for-desktop-how-might-you-optimize-the-bidding-strategy-to-increase-t","status":"publish","type":"post","link":"https:\/\/www.certificationanswers.com\/en\/youre-working-on-the-bidding-strategy-for-a-search-network-campaign-if-the-cost-per-conversion-for-mobile-is-lower-than-for-desktop-how-might-you-optimize-the-bidding-strategy-to-increase-t\/","title":{"rendered":"You\u2019re working on the bidding strategy for a Search Network campaign. If the cost-per-conversion for mobile is lower than for desktop, how might you optimize the bidding strategy to increase the number of conversions?"},"content":{"rendered":"

 <\/p>\n

You\u2019re working on the bidding strategy for a Search Network campaign. If the cost-per-conversion for mobile is lower than for desktop, how might you optimize the bidding strategy to increase the number of conversions?<\/p>\n

 <\/p>\n

 <\/p>\n

Increase the mobile bid adjustment for the campaign<\/strong><\/span><\/p>\n

 <\/p>\n

Decrease the mobile bid adjustment for the campaign<\/p>\n

 <\/p>\n

Increase the number of mobile-optimized text ads<\/p>\n

 <\/p>\n

Decrease the number of mobile-optimized text ads<\/p>\n

 <\/p>\n

Explanations:<\/span><\/p>\n

 <\/p>\n

Bid adjustments allow you to show your ads more or less frequently based on where, when, and how people search. For example, sometimes a click is worth more to you if it comes from a smartphone, at a certain time of day, or from a specific location. <\/span><\/p>\n

 <\/p>\n

Use mobile bid adjustments to show your ad more or less frequently for searches that occur on mobile devices<\/span><\/p>\n

Read more here: <\/span>https:\/\/support.google.com\/adwords\/answer\/2732132?hl=en<\/span><\/a><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

  You\u2019re working on the bidding strategy for a Search Network campaign. If the cost-per-conversion for mobile is lower than for desktop, how might you optimize the bidding strategy to increase the number of conversions?     Increase the mobile bid adjustment for the campaign   Decrease the mobile bid adjustment for the campaign   […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[33],"tags":[],"class_list":{"0":"post-3845","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-google-ads-search-advertising-certification-assessment-answers","7":"entry"},"yoast_head":"\n\u25b7\u2764\ufe0fYou\u2019re working on the bidding strategy for a Search Network campaign. 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