{"id":42178,"date":"2019-02-22T15:14:27","date_gmt":"2019-02-22T15:14:27","guid":{"rendered":"https:\/\/www.certificationanswers.com\/?p=42178"},"modified":"2023-12-13T19:18:55","modified_gmt":"2023-12-13T19:18:55","slug":"which-attributes-describe-a-good-landing-page-experience-select-all-that-apply","status":"publish","type":"post","link":"https:\/\/www.certificationanswers.com\/en\/which-attributes-describe-a-good-landing-page-experience-select-all-that-apply\/","title":{"rendered":"Which attributes describe a good landing page experience? Select All Correct Responses"},"content":{"rendered":"<p>Which attributes describe a good landing page experience? Select all that apply.<\/p>\n<p>Select All Correct Responses<\/p>\n<ul>\n<li class=\"p80 ft6\"><span style=\"color: #008000;\"><strong>Relevant and original content<\/strong><\/span><\/li>\n<li class=\"p56 ft23\"><span style=\"color: #008000;\"><strong>Easy to navigate<\/strong><\/span><\/li>\n<li class=\"p37 ft6\"><span style=\"color: #008000;\"><strong>Transparent about the client\u2019s business<\/strong><\/span><\/li>\n<li class=\"p31 ft14\">High amount of user traffic<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>Explanation:<\/p>\n<p>A landing page is the webpage where people end up after they click on an ad. The URL of the landing page is usually the same as the final URL of the ad. The experience of the landing page is one of several factors that help determine a keyword&#8217;s Quality Score. The experience of a landing page is represented by things like how useful and relevant the information is on the page, how easy it is to navigate for users, how many links are on the page, and what kinds of expectations users have based on the clicked ad creative. A good landing page experience can help improve Quality Scores, while a bad one can lower them. Landing pages that provide a good experience for users are more likely to lead to conversions.<\/p>\n<p class=\"has-medium-font-size\">A high-quality landing page should have appropriate and original content that helps the user complete their task. It should be easily navigable and transparent about the nature of the business, how the site interacts with the user\u2019s computer, and how it intends to use their personal information.<\/p>\n<ul id=\"Reference\">\n<li class=\"has-medium-font-size\">Third chapter: Understand the Google Ads Auction<\/li>\n<li class=\"has-medium-font-size\">Sub-Chapter: What is the Google Ads auction?<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Which attributes describe a good landing page experience? Select all that apply. Select All Correct Responses Relevant and original content Easy to navigate Transparent about the client\u2019s business High amount of user traffic &nbsp; Explanation: A landing page is the webpage where people end up after they click on an ad. The URL of the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[33,175],"tags":[],"class_list":{"0":"post-42178","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-google-ads-search-advertising-certification-assessment-answers","7":"category-performance-2018-smart-assessment-answers","8":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u25b7\u2764\ufe0fWhich attributes describe a good landing page experience? 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