{"id":42190,"date":"2019-02-22T17:04:53","date_gmt":"2019-02-22T17:04:53","guid":{"rendered":"https:\/\/www.certificationanswers.com\/?p=42190"},"modified":"2022-04-14T10:29:50","modified_gmt":"2022-04-14T10:29:50","slug":"what-are-the-three-main-factors-that-determine-ad-quality","status":"publish","type":"post","link":"https:\/\/www.certificationanswers.com\/en\/what-are-the-three-main-factors-that-determine-ad-quality\/","title":{"rendered":"What are the three main factors that determine ad quality?"},"content":{"rendered":"<p>What are the three main factors that determine ad quality?<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li class=\"p26 ft14\">Expected clickthrough rate, ad formats, and ad relevance<\/li>\n<li class=\"p93 ft14\">Expected clickthrough rate, max CPC bid, and landing page experience<\/li>\n<li class=\"p28 ft6\"><span style=\"color: #008000;\"><strong>Expected clickthrough rate, landing page experience, and ad relevance<\/strong><\/span><\/li>\n<li class=\"p27 ft22\">Max CPC bid, landing page experience, and ad relevance<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><strong>Explanation:<\/strong><\/p>\n<p>A Quality Score and an Ad Rank are 2 key concepts you should understand as a PPC marketer. Your ad quality score depends on your ad relevance, expected clickthrough rate, and landing page experience. Ad Rank will depend on your Quality Score and your bid.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>What are the three main factors that determine ad quality? &nbsp; Expected clickthrough rate, ad formats, and ad relevance Expected clickthrough rate, max CPC bid, and landing page experience Expected clickthrough rate, landing page experience, and ad relevance Max CPC bid, landing page experience, and ad relevance &nbsp; Explanation: A Quality Score and an Ad [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[33,175],"tags":[],"class_list":{"0":"post-42190","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-google-ads-search-advertising-certification-assessment-answers","7":"category-performance-2018-smart-assessment-answers","8":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u25b7\u2764\ufe0fWhat are the three main factors that determine ad quality? 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