{"id":44411,"date":"2019-05-29T10:04:16","date_gmt":"2019-05-29T10:04:16","guid":{"rendered":"https:\/\/www.certificationanswers.com\/?p=44411"},"modified":"2019-05-29T10:04:16","modified_gmt":"2019-05-29T10:04:16","slug":"your-company-sells-eyeglasses-and-sold-10-percent-more-than-its-target-for-desktop-sales-mobiles-paid-search-and-display-ads-drove-lots-of-mobile-site-traffic-yet-that-traffic-doesn","status":"publish","type":"post","link":"https:\/\/www.certificationanswers.com\/en\/your-company-sells-eyeglasses-and-sold-10-percent-more-than-its-target-for-desktop-sales-mobiles-paid-search-and-display-ads-drove-lots-of-mobile-site-traffic-yet-that-traffic-doesn\/","title":{"rendered":"Your company sells eyeglasses and sold 10 percent more than its target for desktop sales. Mobile\u2019s paid search and display ads drove lots of mobile site traffic, yet that traffic doesn\u2019t seem to convert well. Which is the best recommendation to find out whether mobile played a role in driving desktop success?"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p>Your company sells eyeglasses and sold 10 percent more than its target for desktop sales. Mobile\u2019s paid search and display ads drove lots of mobile site traffic, yet that traffic doesn\u2019t seem to convert well. Which is the best recommendation to find out whether mobile played a role in driving desktop success?<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li class=\"p23 ft20\">All that matters is that the company surpassed its sales goal. Don\u2019t fix what isn\u2019t broken. Keep doing exactly what you\u2019re doing, because it\u2019s working really well.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li class=\"p24 ft22\"><span style=\"color: #008000;\"><strong>Realize the customer journey can be very long and complex, and put together a proposal to incorporate\u00a0data-driven\u00a0attribution.<\/strong><\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li class=\"p25 ft20\">Remind your company that what you should be measuring is transactions, not customer behavior. The only touchpoint that matters is the last click.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li class=\"p26 ft20\">Assume the data is correct and advise your company to invest in the channels that are clearly performing best and reduce mobile investment.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; Your company sells eyeglasses and sold 10 percent more than its target for desktop sales. Mobile\u2019s paid search and display ads drove lots of mobile site traffic, yet that traffic doesn\u2019t seem to convert well. Which is the best recommendation to find out whether mobile played a role in driving desktop success? &nbsp; All [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[272],"tags":[],"class_list":{"0":"post-44411","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-measure-mobile-effectively-assessment-answers","7":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u25b7\u2764\ufe0fYour company sells eyeglasses and sold 10 percent more than its target for desktop sales. 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