{"id":44413,"date":"2019-05-29T10:05:31","date_gmt":"2019-05-29T10:05:31","guid":{"rendered":"https:\/\/www.certificationanswers.com\/?p=44413"},"modified":"2019-05-29T10:05:31","modified_gmt":"2019-05-29T10:05:31","slug":"what-measurement-strategy-would-be-best-for-an-independent-local-cake-shop-that-is-trying-to-link-a-mobile-promotion-to-increased-offline-sales","status":"publish","type":"post","link":"https:\/\/www.certificationanswers.com\/en\/what-measurement-strategy-would-be-best-for-an-independent-local-cake-shop-that-is-trying-to-link-a-mobile-promotion-to-increased-offline-sales\/","title":{"rendered":"What measurement strategy would be best for an independent local cake shop that is trying to link a mobile promotion to increased offline sales?"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p>What measurement strategy would be best for an independent local cake shop that is trying to link a mobile promotion to increased offline sales?<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li class=\"p29 ft21\">Add\u00a0click-to-call\u00a0buttons to your mobile ads. While the behavior will have to be extrapolated somewhat, you should still see an increase in store traffic. Encouraging calls adds that valued human touch.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li class=\"p30 ft21\">Conduct a survey from previous customers on the following topics: favorite cake flavors, dessert preferences, favorite cake recipes. See if store traffic increases after the survey has been issued.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li class=\"p31 ft21\">Incorporate some geo- or A\/B testing into your marketing plan. See how different people in different regions respond to your display ads. Choose the most popular ad to base your next campaign.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li class=\"p32 ft19\"><span style=\"color: #008000;\"><strong>Establish a baseline of store traffic before the campaign. Release display ads when you know your customers are most likely to be online. See if store traffic increases after display ads are released.<\/strong><\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; What measurement strategy would be best for an independent local cake shop that is trying to link a mobile promotion to increased offline sales? &nbsp; Add\u00a0click-to-call\u00a0buttons to your mobile ads. While the behavior will have to be extrapolated somewhat, you should still see an increase in store traffic. Encouraging calls adds that valued human [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[272],"tags":[],"class_list":{"0":"post-44413","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-measure-mobile-effectively-assessment-answers","7":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u25b7\u2764\ufe0fWhat measurement strategy would be best for an independent local cake shop that is trying to link a mobile promotion to increased offline sales? - Certification Answers<\/title>\n<meta name=\"description\" content=\"Get the answer of \u23e9What measurement strategy would be best for an independent local cake shop that is trying to link a mobile promotion to increased offline sales? 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