{"id":44421,"date":"2019-05-29T10:10:10","date_gmt":"2019-05-29T10:10:10","guid":{"rendered":"https:\/\/www.certificationanswers.com\/?p=44421"},"modified":"2019-05-29T10:10:10","modified_gmt":"2019-05-29T10:10:10","slug":"your-research-tells-you-that-customers-start-searching-for-your-products-with-their-smartphone-yet-you-dont-see-mobile-doing-well-in-your-data-what-is-a-good-way-to-fix-that-problem","status":"publish","type":"post","link":"https:\/\/www.certificationanswers.com\/en\/your-research-tells-you-that-customers-start-searching-for-your-products-with-their-smartphone-yet-you-dont-see-mobile-doing-well-in-your-data-what-is-a-good-way-to-fix-that-problem\/","title":{"rendered":"Your research tells you that customers start searching for your products with their smartphone, yet you don\u2019t see mobile doing well in your data. What is a good way to fix that problem?"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p>Your research tells you that customers start searching for your products with their smartphone, yet you don\u2019t see mobile doing well in your data. What is a good way to fix that problem?<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li class=\"p39 ft20\">You need to review your data again and try to come up with fresh insights on how to direct more traffic to desktop because that is what converts better.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li class=\"p40 ft20\">You need to ensure that the marketing teams are focusing on solving only their problems. Double check that they are using\u00a0last-click\u00a0attribution correctly.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li class=\"p41 ft25\"><span style=\"color: #008000;\"><strong>You need to find a way to get your marketing teams to consolidate measurement and get a single view on the customer across devices and channels<\/strong><\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li class=\"p42 ft20\">You need to turn off\u00a0cross-device\u00a0tracking because this is extra data that is most likely skewing your analyst\u2019s interpretations.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; Your research tells you that customers start searching for your products with their smartphone, yet you don\u2019t see mobile doing well in your data. What is a good way to fix that problem? &nbsp; You need to review your data again and try to come up with fresh insights on how to direct more [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[272],"tags":[],"class_list":{"0":"post-44421","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-measure-mobile-effectively-assessment-answers","7":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u25b7\u2764\ufe0fYour research tells you that customers start searching for your products with their smartphone, yet you don\u2019t see mobile doing well in your data. 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