{"id":44467,"date":"2019-05-29T21:47:37","date_gmt":"2019-05-29T21:47:37","guid":{"rendered":"https:\/\/www.certificationanswers.com\/?p=44467"},"modified":"2019-05-29T21:47:37","modified_gmt":"2019-05-29T21:47:37","slug":"ormond-who-works-for-a-national-basketball-franchise-wanted-to-reach-more-fans-with-new-content-they-identified-new-segments-and-aimed-to-deliver-real-time-online-live-game-footage-conversions-w","status":"publish","type":"post","link":"https:\/\/www.certificationanswers.com\/en\/ormond-who-works-for-a-national-basketball-franchise-wanted-to-reach-more-fans-with-new-content-they-identified-new-segments-and-aimed-to-deliver-real-time-online-live-game-footage-conversions-w\/","title":{"rendered":"Ormond, who works for a national basketball franchise, wanted to reach more fans with new content. They identified new segments and aimed to deliver real-time, online, live game footage. Conversions were really low. Why didn\u2019t this work?"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p>Ormond, who works for a national basketball franchise, wanted to reach more fans with new content. They identified new segments and aimed to deliver real-time, online, live game footage. Conversions were really low. Why didn\u2019t this work?<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li><span style=\"color: #008000;\"><strong>Most likely, the targeted audience wasn\u2019t segmented properly or the creative wasn\u2019t strong enough to capture audience attention.<\/strong><\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li>Something must have gone wrong with the tagging of the analytics. The attribution algorithm wasn\u2019t set up properly either.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li>The quality of the footage wasn\u2019t appropriate. Most likely unforeseen and unreported technology issues were to blame.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li>The fans they identified weren\u2019t verified properly during the pre-advertising survey that was sent out.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; Ormond, who works for a national basketball franchise, wanted to reach more fans with new content. They identified new segments and aimed to deliver real-time, online, live game footage. Conversions were really low. Why didn\u2019t this work? &nbsp; Most likely, the targeted audience wasn\u2019t segmented properly or the creative wasn\u2019t strong enough to capture [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[274],"tags":[],"class_list":{"0":"post-44467","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-programmable-marketing-basics-assessment-answers","7":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u25b7\u2764\ufe0fOrmond, who works for a national basketball franchise, wanted to reach more fans with new content. They identified new segments and aimed to deliver real-time, online, live game footage. Conversions were really low. Why didn\u2019t this work? - Certification Answers<\/title>\n<meta name=\"description\" content=\"Get the answer of \u23e9Ormond, who works for a national basketball franchise, wanted to reach more fans with new content. They identified new segments and aimed to deliver real-time, online, live game footage. Conversions were really low. 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