{"id":44507,"date":"2019-06-01T12:03:57","date_gmt":"2019-06-01T12:03:57","guid":{"rendered":"https:\/\/www.certificationanswers.com\/?p=44507"},"modified":"2019-06-01T12:03:57","modified_gmt":"2019-06-01T12:03:57","slug":"imagine-youre-trying-to-convince-your-board-that-investing-in-programmatic-technology-would-be-a-step-forward-for-your-company-what-do-you-think-would-convince-them","status":"publish","type":"post","link":"https:\/\/www.certificationanswers.com\/en\/imagine-youre-trying-to-convince-your-board-that-investing-in-programmatic-technology-would-be-a-step-forward-for-your-company-what-do-you-think-would-convince-them\/","title":{"rendered":"Imagine you\u2019re trying to convince your board that investing in programmatic technology would be a step forward for your company. What do you think would convince them?"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p>Imagine you\u2019re trying to convince your board that investing in programmatic technology would be a step forward for your company. What do you think would convince them?<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li class=\"p26 ft19\">Explain that with so many customers now using several devices, the journey is complex. Programmatic finds insights from your data for you, so you\u2019ll be able to save on resources.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li class=\"p27 ft19\">Focus on getting direct buying and\u00a0real-time\u00a0bidding right. It will seem expensive at first, but you\u2019ll be able to save money by delivering one message throughout the entire journey.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li class=\"p28 ft20\">Insist that all of your competitors are using it, so you have to stay relevant. You\u2019ll be able to keep your\u00a0last-click\u00a0attribution method because regardless of technology, it\u2019s still the final conversion that truly counts.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li class=\"p27 ft21\"><span style=\"color: #008000;\"><strong>Tell them that after the initial investment and training, the efficiencies and return on investment would be worth the effort. There\u2019s no better way to personalize and scale.<\/strong><\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; Imagine you\u2019re trying to convince your board that investing in programmatic technology would be a step forward for your company. What do you think would convince them? &nbsp; Explain that with so many customers now using several devices, the journey is complex. Programmatic finds insights from your data for you, so you\u2019ll be able [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[274],"tags":[],"class_list":{"0":"post-44507","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-programmable-marketing-basics-assessment-answers","7":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u25b7\u2764\ufe0fImagine you\u2019re trying to convince your board that investing in programmatic technology would be a step forward for your company. What do you think would convince them? - Certification Answers<\/title>\n<meta name=\"description\" content=\"Get the answer of \u23e9Imagine you\u2019re trying to convince your board that investing in programmatic technology would be a step forward for your company. What do you think would convince them? \u2705\u25b7\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.certificationanswers.com\/en\/imagine-youre-trying-to-convince-your-board-that-investing-in-programmatic-technology-would-be-a-step-forward-for-your-company-what-do-you-think-would-convince-them\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u25b7\u2764\ufe0fImagine you\u2019re trying to convince your board that investing in programmatic technology would be a step forward for your company. What do you think would convince them? - Certification Answers\" \/>\n<meta property=\"og:description\" content=\"Get the answer of \u23e9Imagine you\u2019re trying to convince your board that investing in programmatic technology would be a step forward for your company. What do you think would convince them? \u2705\u25b7\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.certificationanswers.com\/en\/imagine-youre-trying-to-convince-your-board-that-investing-in-programmatic-technology-would-be-a-step-forward-for-your-company-what-do-you-think-would-convince-them\/\" \/>\n<meta property=\"og:site_name\" content=\"Certification Answers\" \/>\n<meta property=\"article:published_time\" content=\"2019-06-01T12:03:57+00:00\" \/>\n<meta name=\"author\" content=\"CertificationAnswers\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"CertificationAnswers\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.certificationanswers.com\/en\/imagine-youre-trying-to-convince-your-board-that-investing-in-programmatic-technology-would-be-a-step-forward-for-your-company-what-do-you-think-would-convince-them\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.certificationanswers.com\/en\/imagine-youre-trying-to-convince-your-board-that-investing-in-programmatic-technology-would-be-a-step-forward-for-your-company-what-do-you-think-would-convince-them\/\"},\"author\":{\"name\":\"CertificationAnswers\",\"@id\":\"https:\/\/www.certificationanswers.com\/en\/#\/schema\/person\/0a9c7c94ef30c652c609d82ce40c0f22\"},\"headline\":\"Imagine you\u2019re trying to convince your board that investing in programmatic technology would be a step forward for your company. What do you think would convince them?\",\"datePublished\":\"2019-06-01T12:03:57+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.certificationanswers.com\/en\/imagine-youre-trying-to-convince-your-board-that-investing-in-programmatic-technology-would-be-a-step-forward-for-your-company-what-do-you-think-would-convince-them\/\"},\"wordCount\":192,\"articleSection\":[\"Programmable marketing basics Assessment Answers\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.certificationanswers.com\/en\/imagine-youre-trying-to-convince-your-board-that-investing-in-programmatic-technology-would-be-a-step-forward-for-your-company-what-do-you-think-would-convince-them\/\",\"url\":\"https:\/\/www.certificationanswers.com\/en\/imagine-youre-trying-to-convince-your-board-that-investing-in-programmatic-technology-would-be-a-step-forward-for-your-company-what-do-you-think-would-convince-them\/\",\"name\":\"\u25b7\u2764\ufe0fImagine you\u2019re trying to convince your board that investing in programmatic technology would be a step forward for your company. What do you think would convince them? - Certification Answers\",\"isPartOf\":{\"@id\":\"https:\/\/www.certificationanswers.com\/en\/#website\"},\"datePublished\":\"2019-06-01T12:03:57+00:00\",\"author\":{\"@id\":\"https:\/\/www.certificationanswers.com\/en\/#\/schema\/person\/0a9c7c94ef30c652c609d82ce40c0f22\"},\"description\":\"Get the answer of \u23e9Imagine you\u2019re trying to convince your board that investing in programmatic technology would be a step forward for your company. What do you think would convince them? \u2705\u25b7\",\"breadcrumb\":{\"@id\":\"https:\/\/www.certificationanswers.com\/en\/imagine-youre-trying-to-convince-your-board-that-investing-in-programmatic-technology-would-be-a-step-forward-for-your-company-what-do-you-think-would-convince-them\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.certificationanswers.com\/en\/imagine-youre-trying-to-convince-your-board-that-investing-in-programmatic-technology-would-be-a-step-forward-for-your-company-what-do-you-think-would-convince-them\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.certificationanswers.com\/en\/imagine-youre-trying-to-convince-your-board-that-investing-in-programmatic-technology-would-be-a-step-forward-for-your-company-what-do-you-think-would-convince-them\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.certificationanswers.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Programmable marketing basics Assessment Answers\",\"item\":\"https:\/\/www.certificationanswers.com\/en\/category\/programmable-marketing-basics-assessment-answers\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Imagine you\u2019re trying to convince your board that investing in programmatic technology would be a step forward for your company. What do you think would convince them?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.certificationanswers.com\/en\/#website\",\"url\":\"https:\/\/www.certificationanswers.com\/en\/\",\"name\":\"Certification Answers\",\"description\":\"We help you to pass your exams\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.certificationanswers.com\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.certificationanswers.com\/en\/#\/schema\/person\/0a9c7c94ef30c652c609d82ce40c0f22\",\"name\":\"CertificationAnswers\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.certificationanswers.com\/en\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/504682f79dcfd661f7d78a7b3ffbf7b900ae0b7897547f4e795ee7b622afe03a?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/504682f79dcfd661f7d78a7b3ffbf7b900ae0b7897547f4e795ee7b622afe03a?s=96&d=mm&r=g\",\"caption\":\"CertificationAnswers\"},\"url\":\"https:\/\/www.certificationanswers.com\/en\/author\/admin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u25b7\u2764\ufe0fImagine you\u2019re trying to convince your board that investing in programmatic technology would be a step forward for your company. What do you think would convince them? - Certification Answers","description":"Get the answer of \u23e9Imagine you\u2019re trying to convince your board that investing in programmatic technology would be a step forward for your company. What do you think would convince them? \u2705\u25b7","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.certificationanswers.com\/en\/imagine-youre-trying-to-convince-your-board-that-investing-in-programmatic-technology-would-be-a-step-forward-for-your-company-what-do-you-think-would-convince-them\/","og_locale":"en_US","og_type":"article","og_title":"\u25b7\u2764\ufe0fImagine you\u2019re trying to convince your board that investing in programmatic technology would be a step forward for your company. What do you think would convince them? - Certification Answers","og_description":"Get the answer of \u23e9Imagine you\u2019re trying to convince your board that investing in programmatic technology would be a step forward for your company. What do you think would convince them? \u2705\u25b7","og_url":"https:\/\/www.certificationanswers.com\/en\/imagine-youre-trying-to-convince-your-board-that-investing-in-programmatic-technology-would-be-a-step-forward-for-your-company-what-do-you-think-would-convince-them\/","og_site_name":"Certification Answers","article_published_time":"2019-06-01T12:03:57+00:00","author":"CertificationAnswers","twitter_card":"summary_large_image","twitter_misc":{"Written by":"CertificationAnswers","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.certificationanswers.com\/en\/imagine-youre-trying-to-convince-your-board-that-investing-in-programmatic-technology-would-be-a-step-forward-for-your-company-what-do-you-think-would-convince-them\/#article","isPartOf":{"@id":"https:\/\/www.certificationanswers.com\/en\/imagine-youre-trying-to-convince-your-board-that-investing-in-programmatic-technology-would-be-a-step-forward-for-your-company-what-do-you-think-would-convince-them\/"},"author":{"name":"CertificationAnswers","@id":"https:\/\/www.certificationanswers.com\/en\/#\/schema\/person\/0a9c7c94ef30c652c609d82ce40c0f22"},"headline":"Imagine you\u2019re trying to convince your board that investing in programmatic technology would be a step forward for your company. What do you think would convince them?","datePublished":"2019-06-01T12:03:57+00:00","mainEntityOfPage":{"@id":"https:\/\/www.certificationanswers.com\/en\/imagine-youre-trying-to-convince-your-board-that-investing-in-programmatic-technology-would-be-a-step-forward-for-your-company-what-do-you-think-would-convince-them\/"},"wordCount":192,"articleSection":["Programmable marketing basics Assessment Answers"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.certificationanswers.com\/en\/imagine-youre-trying-to-convince-your-board-that-investing-in-programmatic-technology-would-be-a-step-forward-for-your-company-what-do-you-think-would-convince-them\/","url":"https:\/\/www.certificationanswers.com\/en\/imagine-youre-trying-to-convince-your-board-that-investing-in-programmatic-technology-would-be-a-step-forward-for-your-company-what-do-you-think-would-convince-them\/","name":"\u25b7\u2764\ufe0fImagine you\u2019re trying to convince your board that investing in programmatic technology would be a step forward for your company. What do you think would convince them? - Certification Answers","isPartOf":{"@id":"https:\/\/www.certificationanswers.com\/en\/#website"},"datePublished":"2019-06-01T12:03:57+00:00","author":{"@id":"https:\/\/www.certificationanswers.com\/en\/#\/schema\/person\/0a9c7c94ef30c652c609d82ce40c0f22"},"description":"Get the answer of \u23e9Imagine you\u2019re trying to convince your board that investing in programmatic technology would be a step forward for your company. What do you think would convince them? \u2705\u25b7","breadcrumb":{"@id":"https:\/\/www.certificationanswers.com\/en\/imagine-youre-trying-to-convince-your-board-that-investing-in-programmatic-technology-would-be-a-step-forward-for-your-company-what-do-you-think-would-convince-them\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.certificationanswers.com\/en\/imagine-youre-trying-to-convince-your-board-that-investing-in-programmatic-technology-would-be-a-step-forward-for-your-company-what-do-you-think-would-convince-them\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.certificationanswers.com\/en\/imagine-youre-trying-to-convince-your-board-that-investing-in-programmatic-technology-would-be-a-step-forward-for-your-company-what-do-you-think-would-convince-them\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.certificationanswers.com\/en\/"},{"@type":"ListItem","position":2,"name":"Programmable marketing basics Assessment Answers","item":"https:\/\/www.certificationanswers.com\/en\/category\/programmable-marketing-basics-assessment-answers\/"},{"@type":"ListItem","position":3,"name":"Imagine you\u2019re trying to convince your board that investing in programmatic technology would be a step forward for your company. What do you think would convince them?"}]},{"@type":"WebSite","@id":"https:\/\/www.certificationanswers.com\/en\/#website","url":"https:\/\/www.certificationanswers.com\/en\/","name":"Certification Answers","description":"We help you to pass your exams","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.certificationanswers.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.certificationanswers.com\/en\/#\/schema\/person\/0a9c7c94ef30c652c609d82ce40c0f22","name":"CertificationAnswers","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.certificationanswers.com\/en\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/504682f79dcfd661f7d78a7b3ffbf7b900ae0b7897547f4e795ee7b622afe03a?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/504682f79dcfd661f7d78a7b3ffbf7b900ae0b7897547f4e795ee7b622afe03a?s=96&d=mm&r=g","caption":"CertificationAnswers"},"url":"https:\/\/www.certificationanswers.com\/en\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/www.certificationanswers.com\/en\/wp-json\/wp\/v2\/posts\/44507","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.certificationanswers.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.certificationanswers.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.certificationanswers.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.certificationanswers.com\/en\/wp-json\/wp\/v2\/comments?post=44507"}],"version-history":[{"count":0,"href":"https:\/\/www.certificationanswers.com\/en\/wp-json\/wp\/v2\/posts\/44507\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.certificationanswers.com\/en\/wp-json\/wp\/v2\/media?parent=44507"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.certificationanswers.com\/en\/wp-json\/wp\/v2\/categories?post=44507"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.certificationanswers.com\/en\/wp-json\/wp\/v2\/tags?post=44507"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}