{"id":44515,"date":"2019-06-01T12:13:43","date_gmt":"2019-06-01T12:13:43","guid":{"rendered":"https:\/\/www.certificationanswers.com\/?p=44515"},"modified":"2019-06-01T12:13:43","modified_gmt":"2019-06-01T12:13:43","slug":"imagine-youre-prepping-your-team-about-an-upcoming-programmatic-campaign-and-someone-asks-you-how-youll-actually-plan-and-buy-ad-space-what-do-you-say","status":"publish","type":"post","link":"https:\/\/www.certificationanswers.com\/en\/imagine-youre-prepping-your-team-about-an-upcoming-programmatic-campaign-and-someone-asks-you-how-youll-actually-plan-and-buy-ad-space-what-do-you-say\/","title":{"rendered":"Imagine you\u2019re prepping your team about an upcoming programmatic campaign and someone asks you how you\u2019ll actually plan and buy ad space. What do you say?"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p>Imagine you\u2019re prepping your team about an upcoming programmatic campaign and someone asks you how you\u2019ll actually plan and buy ad space. What do you say?<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li class=\"p40 ft18\"><span style=\"color: #008000;\"><strong>This happens with\u00a0demand-side\u00a0platform technology<\/strong><\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li class=\"p9 ft11\">You\u2019ll use ad publishers to help you with this<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li class=\"p41 ft26\">You\u2019ll have to research all the different trading desks and pick one to help you<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li class=\"p41 ft26\">Use anything but an ad exchange to help with running campaign<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; Imagine you\u2019re prepping your team about an upcoming programmatic campaign and someone asks you how you\u2019ll actually plan and buy ad space. What do you say? &nbsp; This happens with\u00a0demand-side\u00a0platform technology &nbsp; You\u2019ll use ad publishers to help you with this &nbsp; You\u2019ll have to research all the different trading desks and pick one [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[274],"tags":[],"class_list":{"0":"post-44515","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-programmable-marketing-basics-assessment-answers","7":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u25b7\u2764\ufe0fImagine you\u2019re prepping your team about an upcoming programmatic campaign and someone asks you how you\u2019ll actually plan and buy ad space. What do you say? - Certification Answers<\/title>\n<meta name=\"description\" content=\"Get the answer of \u23e9Imagine you\u2019re prepping your team about an upcoming programmatic campaign and someone asks you how you\u2019ll actually plan and buy ad space. What do you say? \u2705\u25b7\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.certificationanswers.com\/en\/imagine-youre-prepping-your-team-about-an-upcoming-programmatic-campaign-and-someone-asks-you-how-youll-actually-plan-and-buy-ad-space-what-do-you-say\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u25b7\u2764\ufe0fImagine you\u2019re prepping your team about an upcoming programmatic campaign and someone asks you how you\u2019ll actually plan and buy ad space. 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