{"id":44521,"date":"2019-06-01T12:19:42","date_gmt":"2019-06-01T12:19:42","guid":{"rendered":"https:\/\/www.certificationanswers.com\/?p=44521"},"modified":"2019-06-01T12:19:42","modified_gmt":"2019-06-01T12:19:42","slug":"jenni-sells-custom-printed-t-shirts-and-knows-that-customers-begin-their-journey-online-with-research-on-their-mobile-devices-and-end-up-making-most-purchases-using-their-desktop-but-on-her-recent-p","status":"publish","type":"post","link":"https:\/\/www.certificationanswers.com\/en\/jenni-sells-custom-printed-t-shirts-and-knows-that-customers-begin-their-journey-online-with-research-on-their-mobile-devices-and-end-up-making-most-purchases-using-their-desktop-but-on-her-recent-p\/","title":{"rendered":"Jenni sells custom-printed t-shirts and knows that customers begin their journey online with research on their mobile devices and end up making most purchases using their desktop. But, on her recent programamtic campaign, mobile isn\u2019t getting any credit. What would you recommend to solve this measurement problem?"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p>Jenni sells custom-printed t-shirts and knows that customers begin their journey online with research on their mobile devices and end up making most purchases using their desktop. But, on her recent programamtic campaign, mobile isn\u2019t getting any credit. What would you recommend to solve this measurement problem?<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li class=\"p5 ft10\">Stop investing in mobile messages and encourage other forms of creative<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li class=\"p6 ft10\">Try a\u00a0time-decay\u00a0attribution model alongside a\u00a0last-click\u00a0one<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li class=\"p6 ft10\">Rethink all strategy and start over including devising your own model<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li class=\"p6 ft11\"><span style=\"color: #008000;\"><strong>Make sure attribution models account for\u00a0cross-device\u00a0conversion<\/strong><\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; Jenni sells custom-printed t-shirts and knows that customers begin their journey online with research on their mobile devices and end up making most purchases using their desktop. But, on her recent programamtic campaign, mobile isn\u2019t getting any credit. What would you recommend to solve this measurement problem? &nbsp; Stop investing in mobile messages and [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[274],"tags":[],"class_list":{"0":"post-44521","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-programmable-marketing-basics-assessment-answers","7":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u25b7\u2764\ufe0fJenni sells custom-printed t-shirts and knows that customers begin their journey online with research on their mobile devices and end up making most purchases using their desktop. But, on her recent programamtic campaign, mobile isn\u2019t getting any credit. What would you recommend to solve this measurement problem? - Certification Answers<\/title>\n<meta name=\"description\" content=\"Get the answer of \u23e9Jenni sells custom-printed t-shirts and knows that customers begin their journey online with research on their mobile devices and end up making most purchases using their desktop. But, on her recent programamtic campaign, mobile isn\u2019t getting any credit. What would you recommend to solve this measurement problem? \u2705\u25b7\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.certificationanswers.com\/en\/jenni-sells-custom-printed-t-shirts-and-knows-that-customers-begin-their-journey-online-with-research-on-their-mobile-devices-and-end-up-making-most-purchases-using-their-desktop-but-on-her-recent-p\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u25b7\u2764\ufe0fJenni sells custom-printed t-shirts and knows that customers begin their journey online with research on their mobile devices and end up making most purchases using their desktop. But, on her recent programamtic campaign, mobile isn\u2019t getting any credit. 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