{"id":44527,"date":"2019-06-01T12:25:03","date_gmt":"2019-06-01T12:25:03","guid":{"rendered":"https:\/\/www.certificationanswers.com\/?p=44527"},"modified":"2019-06-01T12:25:03","modified_gmt":"2019-06-01T12:25:03","slug":"rodrigos-campaign-to-increase-automobile-sales-using-an-online-car-configurator-didnt-convert-as-hoped-the-configurator-usage-was-high-but-sales-were-low-what-went-wrong","status":"publish","type":"post","link":"https:\/\/www.certificationanswers.com\/en\/rodrigos-campaign-to-increase-automobile-sales-using-an-online-car-configurator-didnt-convert-as-hoped-the-configurator-usage-was-high-but-sales-were-low-what-went-wrong\/","title":{"rendered":"Rodrigo\u2019s campaign to increase automobile sales using an online car configurator didn\u2019t convert as hoped. The configurator usage was high, but sales were low. What went wrong?"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p>Rodrigo\u2019s campaign to increase automobile sales using an online car configurator didn\u2019t convert as hoped. The configurator usage was high, but sales were low. What went wrong?<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li class=\"p40 ft17\">The \u201cCare\u201d section of the customer journey was ignored.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li class=\"p9 ft17\">Programmatic can\u2019t track online and offline sales very well.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li class=\"p9 ft17\">The algorithm on the\u00a0data-driven\u00a0attribution model was off.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li class=\"p9 ft18\"><span style=\"color: #008000;\"><strong>The attribution model fails to take the role of the configurator into account.<\/strong><\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; Rodrigo\u2019s campaign to increase automobile sales using an online car configurator didn\u2019t convert as hoped. The configurator usage was high, but sales were low. What went wrong? &nbsp; The \u201cCare\u201d section of the customer journey was ignored. &nbsp; Programmatic can\u2019t track online and offline sales very well. &nbsp; The algorithm on the\u00a0data-driven\u00a0attribution model was [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[274],"tags":[],"class_list":{"0":"post-44527","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-programmable-marketing-basics-assessment-answers","7":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u25b7\u2764\ufe0fRodrigo\u2019s campaign to increase automobile sales using an online car configurator didn\u2019t convert as hoped. The configurator usage was high, but sales were low. What went wrong? - Certification Answers<\/title>\n<meta name=\"description\" content=\"Get the answer of \u23e9Rodrigo\u2019s campaign to increase automobile sales using an online car configurator didn\u2019t convert as hoped. The configurator usage was high, but sales were low. 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