{"id":45779,"date":"2019-09-19T13:29:41","date_gmt":"2019-09-19T13:29:41","guid":{"rendered":"https:\/\/www.certificationanswers.com\/?p=45779"},"modified":"2024-05-01T20:45:48","modified_gmt":"2024-05-01T20:45:48","slug":"pauls-interested-in-generating-conversions-with-google-display-ads-but-hes-not-confident-in-setting-bids-himself-hes-relying-on-smart-display-campaigns-to-help-which-two","status":"publish","type":"post","link":"https:\/\/www.certificationanswers.com\/en\/pauls-interested-in-generating-conversions-with-google-display-ads-but-hes-not-confident-in-setting-bids-himself-hes-relying-on-smart-display-campaigns-to-help-which-two\/","title":{"rendered":"An advertiser is interested in generating conversions through Google Display ads, but they&#8217;re relying on the campaign&#8217;s help to set bids. Which two bidding strategies used in Display campaigns can they choose from to automatically set their bids? Choose two."},"content":{"rendered":"<h2>An advertiser is interested in generating conversions through Google Display ads, but they&#8217;re relying on the campaign&#8217;s help to set bids.<br \/>\nWhich two bidding strategies used in Display campaigns can they choose from to automatically set their bids? Choose two.<\/h2>\n<ul>\n<li>Enhanced CPC (cost-per-click)<\/li>\n<li><span style=\"color: #008000;\"><strong>Target CPA (cost per acquisition)<\/strong><\/span><\/li>\n<li>Cost per engagement<\/li>\n<li><strong><span style=\"color: #008000;\">Target ROAS (return on ad spend)<\/span><\/strong><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><strong>Explanation<\/strong>: The correct answers are\u00a0<strong>\u2018Target CPA (cost per acquisition)\u2019<\/strong>\u00a0and\u00a0<strong>\u2018Target ROAS (return on ad spend).\u2019<\/strong>\u00a0These two bidding strategies used in Display campaigns enable advertisers to automatically set their bids based on specific performance goals. Target CPA allows advertisers to set a desired cost per acquisition, and Google\u2019s automated bidding system adjusts bids in real-time to achieve that target, maximizing conversions while maintaining the desired acquisition cost. On the other hand, Target ROAS allows advertisers to set a desired return on ad spend, and Google\u2019s automated bidding system adjusts bids to maximize the return on investment based on the specified ROAS goal. By utilizing these bidding strategies, advertisers can rely on Google\u2019s machine learning algorithms to optimize bids for conversions and revenue, allowing them to achieve their advertising objectives efficiently and effectively without the need for manual bid adjustments. Therefore, both Target CPA and Target ROAS are suitable bidding strategies for advertisers looking to generate conversions through Google Display ads while relying on automated bid management.<\/p>\n<p>&nbsp;<\/p>\n<h2>Paul\u2019s interested in generating conversions with Google Display Ads, but he\u2019s not confident in setting bids himself. He\u2019s relying on Smart Display campaigns to help.<\/h2>\n<h2>Which two bidding strategies used in Smart Display campaigns can Paul choose from to automatically set his bids? (Choose two.)<\/h2>\n<ul>\n<li>Enhanced CPC (cost-per-click)<\/li>\n<li><span style=\"color: #008000;\"><strong>Target CPA (cost per acquisition)<\/strong><\/span><\/li>\n<li>Cost per engagement<\/li>\n<li><strong><span style=\"color: #008000;\">Target ROAS (return on ad spend)<\/span><\/strong><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>An advertiser is interested in generating conversions through Google Display ads, but they&#8217;re relying on the campaign&#8217;s help to set bids. Which two bidding strategies used in Display campaigns can they choose from to automatically set their bids? Choose two. Enhanced CPC (cost-per-click) Target CPA (cost per acquisition) Cost per engagement Target ROAS (return on [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[34],"tags":[],"class_list":{"0":"post-45779","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-google-ads-display-advertising-certification-assessment-answers","7":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u25b7\u2764\ufe0fAn advertiser is interested in generating conversions through Google Display ads, but they&#039;re relying on the campaign&#039;s help to set bids. Which two bidding strategies used in Display campaigns can they choose from to automatically set their bids? Choose two. - Certification Answers<\/title>\n<meta name=\"description\" content=\"Get the answer of \u23e9An advertiser is interested in generating conversions through Google Display ads, but they&#039;re relying on the campaign&#039;s help to set bids. Which two bidding strategies used in Display campaigns can they choose from to automatically set their bids? Choose two. \u2705\u25b7\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.certificationanswers.com\/en\/pauls-interested-in-generating-conversions-with-google-display-ads-but-hes-not-confident-in-setting-bids-himself-hes-relying-on-smart-display-campaigns-to-help-which-two\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u25b7\u2764\ufe0fAn advertiser is interested in generating conversions through Google Display ads, but they&#039;re relying on the campaign&#039;s help to set bids. Which two bidding strategies used in Display campaigns can they choose from to automatically set their bids? Choose two. - Certification Answers\" \/>\n<meta property=\"og:description\" content=\"Get the answer of \u23e9An advertiser is interested in generating conversions through Google Display ads, but they&#039;re relying on the campaign&#039;s help to set bids. Which two bidding strategies used in Display campaigns can they choose from to automatically set their bids? 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