{"id":45797,"date":"2019-09-19T16:23:51","date_gmt":"2019-09-19T16:23:51","guid":{"rendered":"https:\/\/www.certificationanswers.com\/?p=45797"},"modified":"2022-04-11T09:17:04","modified_gmt":"2022-04-11T09:17:04","slug":"trina-is-using-automated-bidding-as-part-of-her-google-ads-search-bidding-strategy-why-might-she-prefer-automated-bidding","status":"publish","type":"post","link":"https:\/\/www.certificationanswers.com\/en\/trina-is-using-automated-bidding-as-part-of-her-google-ads-search-bidding-strategy-why-might-she-prefer-automated-bidding\/","title":{"rendered":"Trina is using automated bidding as part of her Google Ads Search bidding strategy. Why might she prefer automated bidding?"},"content":{"rendered":"<p>Trina is using automated bidding as part of her Google Ads Search bidding strategy. Why might she prefer automated bidding?<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>Location targeting is not decided by machine learning.<\/li>\n<li>Machine learning will choose an ad schedule for campaigns without her input.<\/li>\n<li>Machine learning will choose the keywords used to serve her ads to users.<\/li>\n<li><span style=\"color: #008000;\"><strong>Machine learning helps her set the appropriate bid for each and every auction.<\/strong><\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Trina is using automated bidding as part of her Google Ads Search bidding strategy. Why might she prefer automated bidding? &nbsp; Location targeting is not decided by machine learning. Machine learning will choose an ad schedule for campaigns without her input. Machine learning will choose the keywords used to serve her ads to users. Machine [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[34],"tags":[],"class_list":{"0":"post-45797","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-google-ads-display-advertising-certification-assessment-answers","7":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u25b7\u2764\ufe0fTrina is using automated bidding as part of her Google Ads Search bidding strategy. Why might she prefer automated bidding? - Certification Answers<\/title>\n<meta name=\"description\" content=\"Get the answer of \u23e9Trina is using automated bidding as part of her Google Ads Search bidding strategy. Why might she prefer automated bidding? \u2705\u25b7\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.certificationanswers.com\/en\/trina-is-using-automated-bidding-as-part-of-her-google-ads-search-bidding-strategy-why-might-she-prefer-automated-bidding\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u25b7\u2764\ufe0fTrina is using automated bidding as part of her Google Ads Search bidding strategy. 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